Sohini P.

Product Manager

South Delhi, Delhi, India14 yrs 8 mos experience

Key Highlights

  • Over a decade of experience in social impact communications.
  • Led multiple health campaigns with measurable outcomes.
  • Passionate advocate for gender and health equity.
Stackforce AI infers this person is a strategic communications expert in the healthcare and social impact sectors.

Contact

Skills

Core Skills

Behavior Change CommunicationStrategic PartnershipsProject ManagementHealth AdvocacyCorporate CommunicationsBrand Storytelling

Other Skills

Design ThinkingStrategic PlanningCustomer Journey MappingInternal and External CommunicationsPress ReleasesSocial Media AdvertisingCommunicationQualitative ResearchContent MarketingCommunications StrategyStrategic CommunicationsDigital StrategyMarketing StrategyBehavioural ChangeCross-functional Team Leadership

About

I help development sector organizations use human-centred and behaviour-change communications and storytelling to achieve their social impact goals. I have over a decade of experience in communications and advocacy, with a focus on public health issues such as mental health, SRHR, immunization, and COVID-19. I am passionate about gender, health equity, and tech-for-good and always up for coffee if you want to chat about any of these!

Experience

14 yrs 8 mos
Total Experience
1 yr 10 mos
Average Tenure
1 yr 7 mos
Current Experience

The bridgespan group

Editorial Director

Oct 2024Present · 1 yr 7 mos

  • I help develop big ideas, insights, and resources that can build the social sector and strengthen our understanding of critical issues like climate, gender, and locally led development.

Self employed

Independent Consultant

Jan 2023Oct 2024 · 1 yr 9 mos

  • I ran my own communications consultancy that focused on human-centred communications, delivered through digital platforms and products, to help development sector orgs increase their impact. My clients had diverse portfolios, from tech start-ups to government orgs. Some of my clients included:
  • The Indian Council of Medical Research
  • Global Health Strategies
  • AIIMS
  • The Asia Foundation
  • Mindhouse (a mental health start-up)
  • Shyft (a health and wellness start-up)

Meta

Strategic Partnerships Manager

Jul 2021Dec 2022 · 1 yr 5 mos

  • I led the development of Meta’s in-region mental health strategy, helping identify nonprofit and funding partners and working with them to use Meta platforms for social and behaviour change.
  • I ran over 25 digital Social and Behavior Change (SBC) campaigns with key health partners like UNICEF, Gates Foundation, and Sesame Workshop, which led to measurable lifts in knowledge, behavior and attitude (KAP) in target audiences on issues like COVID-19, immunization, mental health and nutrition.
  • I also co-lead the ideation of the Whatsapp Incubator Program which mentored a cohort of 10 public health nonprofits to increase their impact through WhatsApp chatbots.
  • I also helped pilot a program to bring women in Bihar's Jeevika programme online to increase peer-to-peer learning and build community.
Project ManagementDesign ThinkingStrategic PlanningCustomer Journey MappingStrategic PartnershipsInternal and External Communications+11

Global health strategies

3 roles

Senior Program Manager Communications & Advocacy

Jan 2021Jul 2021 · 6 mos

  • I managed a ~15 M USD portfolio of programmes on immunization and child health, which involved increasing awareness and acceptance of new vaccines in India's national immunization programme, supporting their rollout in partnership with the MOHFW, and using communication channels to reduce vaccine hesitancy.
  • For two and a half years, I also led a project on helping develop communications capacity for the Indian Council of Medical Research, and supporting them with crisis communications, especially during the pandemic.
Project ManagementCross-functional Team LeadershipResearch DesignDesign ThinkingCorporate CommunicationsInternal and External Communications+8

Program Manager

Mar 2019Jan 2021 · 1 yr 10 mos

Project ManagementPress ReleasesQualitative ResearchCommunications StrategyBrand StorytellingOp-eds

Senior Program Associate

Dec 2017Feb 2019 · 1 yr 2 mos

Project ManagementPress ReleasesQualitative ResearchBrand Storytelling

Hachette india

Commissioning Editor

Apr 2016Dec 2017 · 1 yr 8 mos

Project ManagementCorporate CommunicationsCommunications StrategyBrand StorytellingOp-eds

Makemytrip.com

Assistant Manager Content

May 2015Apr 2016 · 11 mos

Project ManagementCorporate CommunicationsQualitative ResearchBrand Storytelling

Rupa publications india pvt. ltd.

Editor

Jul 2012May 2015 · 2 yrs 10 mos

Corporate CommunicationsBrand Storytelling

Bates chi&partners

Copywriting Intern

May 2011Jul 2011 · 2 mos · Kolkata Area, India

Brand Storytelling

Pearson india

Freelance Editor

Jan 2011Jan 2012 · 1 yr

  • Proofing, editing, fact-checking international editions of US books.
Brand Storytelling

Education

Harvard Business School

Design Thinking and Innovation — Design Thinking

Jun 2023Jul 2023

Jadavpur University

Master of Arts (M.A.) — English Literature (British and Commonwealth)

Jan 2010Jan 2012

Jadavpur University

Bachelor of Arts (B.A.) — English Literature (British and Commonwealth)

Jan 2007Jan 2010

Jadavpur University

Post Graduate Diploma (PGDM) — Publishing Studies

Jan 2012Jan 2012

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