Jan 2021 – May 2022 · 1 yr 4 mos

• Manage a geographically-distributed and diverse team of 10+ researchers supporting PayPal and Honey's Global Commerce initiatives including Checkout, QRC, Shopping, Honey, and Credit. I have led the team to success in partnering across product and marketing functions to ensure the user is at the heart of product decisions, as well as advocate for Research at all levels of the organization. I also work directly with leadership to bring research insights into executive decisions and company-wide strategy.

Sep 2020 – Jan 2021 · 4 mos

Jul 2019 – Sep 2020 · 1 yr 2 mos

• Led UXR team supporting 15 product teams across Samsara working closely with engineering, product, data science and marketing; established research team and function; conducted strategic research to inform business decisions; drove company-wide OKR metrics tracking and other initiatives to improve user experience of Samsara’s products

Jan 2018 – Jul 2019 · 1 yr 6 mos · San Francisco Bay Area

• Led Instagram's core business research pillar; influenced direction of IG business products; built out UXR business research processes and established a rapid research program to scale research; created Instagram business journey map adopted throughout company which informed Instagram strategy as a whole. I also conducted international strategic research as well as worked on segmentation of businesses on Instagram.

Aug 2017 – Jan 2018 · 5 mos · San Francisco Bay Area

Jun 2017 – Aug 2017 · 2 mos

Mar 2016 – Jun 2017 · 1 yr 3 mos

• As a strategist and researcher, I conducted qualitative and quantitative research and translated insights into business goals which helped the executive leadership team determine overall company strategy.
• I also worked closely with product teams to translate high-level business strategy into designs.
• Owned all product and marketing research across the Cloud Collaboration Technology Group including WebEx, Jabber and Spark.
• Identified all research goals and projects. Built out team processes, managed vendors as well as managed all cross-functional relationships across the organization. Setup sentiment tracking NPS score.

Nov 2015 – Nov 2016 · 1 yr · Austin, Texas Area

• published articles on tech, media, marketing, and business. For a full list of articles see https://theamericangenius.com/author/nichole/

Apr 2015 – Mar 2016 · 11 mos

• Built ad strategy and insights team; conducted A/B tests and analyzed user behaviors
• to inform strategy for clients incl. Norway, Amazing.com, and HP; built marketing funnel dashboard for executives to monitor campaign effectiveness

Jul 2014 – Dec 2014 · 5 mos · Austin, Texas Area

• PM 50+ team in re-design of major airline desktop site and native apps, as well as a microsite which was featured in AdAge, Mediapost, and Responsive Design

Jun 2013 – Jul 2014 · 1 yr 1 mo · Austin, Texas Area

• Led Global CSAT initiative to measure and improve sentiment scores across Facebook’s user operation flows

Apr 2011 – Jun 2013 · 2 yrs 2 mos

• Lead eye-tracking researcher on projects for Disney’s Television Networks (ABC, ESPN); developed and patented iPad eye-tracking system
• I conducted studies and integrated findings across a variety of research methods, including multivariate testing, surveys, implicit association measures, eye tracking, task/performance metrics, moment-to-moment (dial), focus groups, observations, and key performance metrics. Part of my research focus was on advertising performance, brand analysis, and user experiences on web, mobile, TV, and interactive TV platforms.

Jan 2011 – May 2011 · 4 mos · Document Production

Aug 2009 – Jan 2011 · 1 yr 5 mos · Sociology Department

• TA for Quantitative Research Methods, Social Stratification, Deviance, Juvenile Delinquency, and Environmental Sociology undergraduate courses