Sep 2023 – Jun 2025 · 1 yr 9 mos · Delhi

• Reduced Return to Origin (RTO) by 20% at group level by analyzing RTO patterns to drive operational and strategic changes.
• Boosted same day "Ready to Ship" rates by 50% by identifying delivery delays linked to increased warehouse preparation time and collaborating with the supply chain team to streamline operations.
• Conducted in-depth retention analysis across channels, partners, and SKUs, uncovering key repeat behavior patterns and identifying the first five days post-acquisition as critical for targeted retention strategies.
• Developed and maintained investor-facing retention data, supporting multiple fundraising rounds.

Oct 2022 – Aug 2023 · 10 mos · Delhi

• Reported key customer metrics across brands, including cohort-based Retention and Lifetime Value (LTV).
• Conducted experiments to improve retention, including the "100 Subscription" experiment, which showed subscription purchasers had a 50% higher repeat rate than non-purchasers.
• Led end-to-end process for generating and reconciling Commission and RTO Refund invoices in collaboration with internal finance team and external partner, viz. GoKwik.
• Achieved a 4% reduction in false positive orders, 4% correction in AOV and improved retention accuracy by 20% by creating a master table from base data sets.

Apr 2022 – Jul 2022 · 3 mos · Bangalore Urban, Karnataka, India

• Supported the business in launching the “Meesho Maha Deals” construct through end-to-end execution—from building a catalogue selection funnel and preparing supplier “lead lists” to organizing data for app uploads.
• Created dynamic dashboards to monitor performance across key metrics such as Orders by Views, CTR and Conversion Uplift, enabling data-driven decision-making and continuous optimization.
• Performed ad-hoc tasks such as creating sales and revenue summaries, optimizing SQL queries for performance, and identifying monthly top-selling products, etc.

Apr 2015 – Mar 2020 · 4 yrs 11 mos

• Wrote, directed and produced a short film titled “Mumma”.
• Wrote, directed and acted in a zero-budget mono-play/short film.
• Wrote and narrated the voice over for a short documentary film on Bhopal Gas tragedy.
• Worked as a Cameraman on a short documentary film titled “Grey”.
• Worked as a freelance short screenplay writer.

Jul 2013 – Feb 2015 · 1 yr 7 mos · Hyderabad, Telangana, India · On-site

• Queried large databases to create reports on monthly sales, revenue and year-on-year growth in sales and revenue across different regions, clients and SKUs.
• Created executive level summary dashboards in MS Excel.
• Created automated reports for inventory management.
• Optimized older SQL queries to reduce query memory usage and make them more readable.

Jul 2012 – Dec 2012 · 5 mos · Bangalore Urban, Karnataka, India

• Phase Change Material (PCM) based Bus Cooling System

May 2011 – Jul 2011 · 2 mos · New Delhi, Delhi, India

• Non Destructive Testing (NDT) Techniques
• Researched and documented a comprehensive analysis of various NDT techniques.
• Organized and conducted meetings with vendors to gather feasible and cost effective solutions for the power plant.
• Presented findings and proposed solutions to the management at the plant.