Jan 2024 – Feb 2026 · 2 yrs 1 mo · Chandigarh, India

May 2023 – Jan 2024 · 8 mos · Delhi, India · Hybrid

Apr 2021 – Jul 2023 · 2 yrs 3 mos

• Upper North India

Jul 2019 – Mar 2021 · 1 yr 8 mos

Aug 2017 – Jul 2019 · 1 yr 11 mos · Ludhiana, Punjab, India

• Performance Measurement:
• AOP (Volume, Gross Margin, and Channel activation & expansion)
• Team’s productivity
• Performance and development objectives of the team
• Key Activities:
• Sales analysis of region/territory (market, actors, competition)
• Achievement of volume, Gross Margin and channel targets
• Control of key sales accounts of assigned region/territory
• Management of Sales team (Sales call methods, training, productivity, IT Tools)
• Centralization of field information
• Build and implement the necessary action plans, to increase the professionalism of the customer’s business.
• Manage the flow of communication between staff (field and region/central)
• Monitoring and productivity optimization of the team
• Facilitation, assessment, and training of the team
• Performance and development objectives of the team
• The share of Accounts(SOA), SOM(Share of Market) evolution
• Customer calls
• Implementation of commercial policy
• Coaching, management by example
• Optimization of I.T. tools used by the sales force
• Effective use of the equipment’s and tools available at disposal
• Collective and individual coaching
• Verification of data reliability
• Processing of data from the tools
• Facilitation, assessment and training of the sales team
• Knowledge and analysis of assigned region/territory; market, actors, competition
• Presentation of the Company distribution approach methodology and the partnership programs to the customers.
• Ensure that all customer partnership requirements are met
• Ensure proper addressing of all the customer’s transverse issues (Ex: Credit, billing, supply)
• Consolidate the market information (competitors, conditions, products, services, industry environment, customer’s business) and regularly communicate it internally

Nov 2014 – Aug 2017 · 2 yrs 9 mos · Bengaluru Area, India

• Exploring potential business avenues & managing marketing & sales operations for achieving the business targets; initiating market development efforts and increasing business growth
• Monitoring revenue targets and market share targets; achieving an approx. turnover of than Rs. 9 Crores
• Obtaining timely delivery of materials at favorable terms to ensure smooth warehouse operations
• Driving sales by appointing exclusive dealers for placement of products; setting targets and conducting joint business reviews with dealers to achieve agreed sales volumes
• Ensuring development of strategic plans including annual business plans, media, promotion and innovation pipelines in coordination with Architects / Contractors / Engineers
• Developing business in key categories through proactive initiatives such as workshops, architects visit and so on
• Launching schemes for team to create & sustain sales leadership
• Executing website listing of store range / imported range
• Establishing personal contact, and maintaining relationship with key architects and interior designers for assigned territory.
• Develop business plan for the territory, yearly & quarterly
• Establish and maintain regular contact with architects and interior designers, to update them regarding the line of my company's business and advancement.
• Achievement Sales specification targets through team.
• Track competitor activities w.r.t. the influence group.
• Conduct contractor Meets throughout the year as per plan and requirements
• Perform any assignments given by the company.
• Having frequent contact with plumbing contractors, builders, architects and interior designers ,HNI clients
• having 4 Business Development executives reporting directly.

Apr 2012 – Nov 2014 · 2 yrs 7 mos · Jaipur Area, India

• Steered sales & service operations for Decorative /Wood Finishes and PU at Udaipur, Chittorgarh, Pratapgarh, Banswara, Rajsamand, Dungarpur, in Rajasthan
• Monitored a turnover of over Rs. 4.70 Crores yearly
• Worked within the given territory and overachieved the targets year-on-year through sustained efforts
• Facilitated the training requirements of RO, prepared PJP and ensured the plan is executed as per the plan
• Undertook Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities and maintained healthy business relations
• Organized various BTL activities for influencers and dealers in increasing secondary sales as per calendar
• Ensured settlement of warranty claims (builders segment) in order to enhance customer satisfaction
• Accomplishments:
• Realized highest sales value of 2.70 Crores at Udaipur
• Successfully appointed 15 new dealers
• Implemented marketing plans to achieve successful sales, market share, profit and consumer KPI results
• Enhanced Market share of decorative paints from 1.5% to 5% at Udaipur
• Increased dealers from 9 to 24 at Udaipur

Sep 2010 – Apr 2012 · 1 yr 7 mos · Jaipur, Rajasthan

• managed the sales of FMCG(NFIF),helped our horeca team and developed my dept sales as 45% contribution in the total kitty of DC

Jan 2009 – Aug 2010 · 1 yr 7 mos · Punjab

• Identified trends and ensured stores (super market) are on the correct growth curve
• Monitored a team of 21 employees
• Generating bulk orders the largest orders such as military canteens, local party halls, NGO supplies
• Planned & executed day-to-day leadership of external and internal audits entailing food, fire and star audits
• Created & sustained a dynamic environment that fosters the development opportunities and motivates high performance amongst the team members
• Accomplishments:
• Recognized for rolling out Staff Engagement Program “TL of the Day” with 170 MOM growth
• Accomplished Employee Award Hi5 from HR Head of organization
• Credited for having achieved a position in best 20 stores across the country
• Developed competency in establishing performance-driven culture, led promotion of 3 employees out of 21
• Made place in best twenty store across the country
• Increased sales from 25 Lacs per month to 64 Lacs

Apr 2007 – Jan 2009 · 1 yr 9 mos · lucknow/Jhansi