Vishakh Bhatt

Operations Associate

Delhi, India14 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14+ years in FMCG sales and business development
Expert in modern trade and channel sales management
Proven track record in new market development

Stackforce AI infers this person is a seasoned FMCG sales and business development professional.

Contact

Skills

Core Skills

Sales ManagementBusiness DevelopmentMarketing

Other Skills

NegotiationStrategic AlliancesTeam LeadershipMarket DevelopmentTeam ManagementBusiness PlanningBTL ActivitiesMarket PenetrationChannel ManagementSales TrainingRelationship ManagementProduct LaunchPromotion ManagementSales IncrementCustomer Acquisition

About

Presenting 14+ years of rich experience in FMCG industry for handling Sales and Business Development in Institutions, General Trade, Modern Trade and Qcom channel. Specialties: New Market Development, New Product Launch, Channel sales Management,Qcom/Modern Trade Business Development, BTL activities,Team handling

Experience

14 yrs 10 mos

Total Experience

3 yrs 8 mos

Average Tenure

9 yrs 2 mos

Current Experience

Bisleri international pvt ltd

5 roles

Assistant General Manager

Promoted

Apr 2026 – Present · 1 mo

Sr Sales Manager-MT/Ecom(North)

Jul 2023 – Apr 2026 · 2 yrs 9 mos

Sales Manager-Modern Trade & Ecom(Delhi/NCR)

Apr 2019 – Jul 2023 · 4 yrs 3 mos

Managing National /Regional/SAMT accounts for North region. Planning and Negotiating strategic alliances with key chains . Finalising the TOT's,develop Modern Trade by conducting Strategic Alliance tie-ups, consumer promotions, Annual JBP, QBP for National/Regional accounts.Leading a sales team of ASM's, executives and merchandisers.

Sales ManagementNegotiationStrategic AlliancesTeam LeadershipMarket DevelopmentBusiness Development

Area Sales Manager-Modern Trade(Delhi)

Promoted

Feb 2017 – Mar 2019 · 2 yrs 1 mo

1) Responsible for new activations and tie ups with Key Accounts (Star Hotels, Fine Dines and caterers, Corporate Offices, Multiplex, Malls & Modern Trade).
2) Managing a team of 2 executives and 6 officers to achieve volume and value objectives of the assigned territory within budget, time and policy parameters.
3) Responsible for framing Annual Business Plan and accordingly devising allocation of Budgets for BTL activities.
5) Efficiency tracking of all investments and promotions and thereby handling unconventional outlets like spa's and salons, gymnasiums, premium showrooms, hospitals and clinics etc.
6) Coordinating with Marketing team for various event promotions, brand building initiatives, planning of OOH and print media campaigns along with strategic placement of various marketing collaterals.
7) Launching of Bisleri POP and penetrate into the Modern trade chain

Team ManagementBusiness PlanningBTL ActivitiesMarket PenetrationSales ManagementBusiness Development

Senior Sales Executive

Jun 2012 – Oct 2014 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

Handling of Corporate, key account & Retail Sales..
To focus on Key account, big shots corporate service visibility and brand development.
To do sales forecasting, planning and control with reviews.
To handle Primary sale and tracking of secondary sales via team in the respective area.
To visit distributors and retail parties on frequent basis to increase portfolio sales.
To launch new product and support brand for development and growth.
To penetrate the market through POP’s & marketing supporting materials like danglers, Racks, Standees, etc.
Ensuring proper co-ordination between Distributors- Retailers and Distributors-Institutions.
Ensuring timely Collection & realization of party payments.
Monitoring of the Sales officers on daily basis

Sales ManagementMarket PenetrationProduct LaunchBusiness Development

Unilever

Territory Sales Officer

Oct 2014 – Jan 2017 · 2 yrs 3 mos · Greater Delhi Area

Channel Management:
Retail:-
To meet secondary sales targets by focusing on placement of new assets in market and ensure better supply and services to outlets.
Making good trade relationship with outlets by addressing their issues in time
Searching for new business opportunities, meetings and tie ups with institutions.
On job training and development of salesmen, merchandisers and Pilots.
Maintenance of company assets, responsibility of its productivity and implementing company policies and initiatives successfully.
Achieving volume growth by product group
Monthly secondary sales targets by product wise & sku wise
Vending:-
Planning, executing and evaluating the growth initiatives and ensuring the required infrastructure.
Business development through distributor appointment, evaluation and maintaining healthy relationship with Vending Distributors and vendors to ensure the smooth running of the business.
To ensure availability of product through increasing of plying nos. and implementing new vending initiatives.
Tracking primary sales, coordinating with CFA and keeping a close watch and control over the working of Distributor
Strategic Planning: Planning and implementing competitive strategies for expanding market share and achieving revenue and profitability targets in assigned territory. Coordinating with the marketing personnel related to all the promotional activities in the assigned region to promote brand.
Competition Mapping & Analysis: Regularly conducting Competition Study to make the strategies to counter the same.
Key account Management: Handling the Modern trade, General Trade, Institutions, A class outlets and Vending as well as operators in case of bundled products in the assigned region.
Team Management: Leading, mentoring & monitoring the performance of team members comprising of 12 sales man , 2 brand promoter and 2 BDA. Setting the team members targets every month

Channel ManagementSales TrainingRelationship ManagementSales ManagementBusiness Development

Varun beverages limited

Marketing Executive

Apr 2011 – May 2012 · 1 yr 1 mo · Greater Noida,India

 Propose, conceptualize & launch of attractive promotional offers across territory, for new customer acquisitions & increase penetration especially in an untapped market.
 Handling of Distribution channel for better market penetration, sales increment & product visibility
 Build scheme/pack/complementary proposals for management approvals.
 Achieve sales targets as per the monthly, quarterly & annual Operating Plan
 Executed major promotion activities to upgrade customers to various new product offerings
 Major contribution in monthly CBD (Chalo Bazar Day) target achievement to meet sales goal.
 Effectively managed & implemented PepsiCo “Change the Game” contest in assigned territory
 Assist in making presentations for the management review meets
Handle the BTL promotion for Pepsico at Formula one Indian Grand Prix 2011