Lokesh Alluri

Business Development Executive

Raleigh, North Carolina, United States9 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led enterprise-wide digital analytics initiatives at Lenovo.
Boosted CX scores and eCommerce conversion rates.
Recognized as Adobe Experience Maker of the Year.

Stackforce AI infers this person is a MarTech and Digital Analytics expert with a focus on customer experience optimization.

Contact

Skills

Core Skills

Digital AnalyticsCustomer ExperienceE-commerce StrategyData AnalyticsAnalytics ImplementationAutomation EngineeringSoftware Development

Other Skills

Strategic Business AnalysisAdobe TargetData AnalysisReporting SolutionsAdobe Dynamic Tag Management (DTM)Web AnalyticsTag ManagementBusiness RequirementsCommunicationProduct ManagementAdobe Experience Platform (AEP)PersonalizationMartechDigital TransformationData and Analytics Strategy

About

Lokesh Alluri is digital analytics and MarTech leader with a proven track record of driving data-led transformation and delivering exceptional customer experiences at scale. With over a decade of experience in the data ecosystem, he specializes in harnessing analytics, AI, and personalization to unlock business growth. In his current role at Lenovo, Lokesh leads enterprise-wide digital analytics initiatives, integrating customer journey analytics and omnichannel insights to enable hyper-personalization at scale. By aligning people, processes, and technology, he has successfully implemented strategies that boosted CX scores and increased eCommerce conversion rates. His expertise spans data-driven decision-making, real-time personalization, and predictive analytics to optimize digital performance. Recognized with prestigious awards at Lenovo and across the digital experience industry, Lokesh is known for his contributions to data analytics, personalization, and AI-driven transformation. He excels at bridging the gap between data and strategy, helping organizations turn insights into measurable, revenue-driving action.

Experience

9 yrs 7 mos

Total Experience

4 yrs 9 mos

Average Tenure

8 yrs 8 mos

Current Experience

Lenovo

3 roles

Sr. Manager, Digital and Customer Analytics

Oct 2021 – Present · 4 yrs 7 mos

Strategic Business AnalysisAdobe TargetDigital AnalyticsCustomer Experience

Manager, Digital Analytics and EMEA Strategic Business Analysis

May 2019 – Sep 2021 · 2 yrs 4 mos

While living in beautiful city of Dublin, Ireland, I handled multiple cross functional teams in Data eco system.
In addition to my responsibilities as Analytics Implementation Manager, I took charge of EMEA strategic business analysis for 14 eCommerce countries. I played a pivotal role in driving the company's data-centric approach in the region.
Collaborated closely with the EMEA eCommerce Digital Marketing team to develop MMO and Attribution Models, guiding the quarterly allocation of marketing spend. Facilitated successful campaigns throughout the year, including Black Friday and Flash Sales, by providing real-time reporting and comparing YOY numbers to adjust spend allocation.
Led the design and implementation of reporting solutions from diverse data sources, establishing key measurement KPIs.

Strategic Business AnalysisAdobe TargetDigital AnalyticsE-commerce Strategy

Digital Analytics Architect

Jul 2017 – Apr 2019 · 1 yr 9 mos

Responsible for leading the Analytics implementation and architecture of digital analytics across multiple platforms and devices, with a focus on quality, site performance, and scalability to provide analytical support on ROI/Impact analyses, web analytics, and business analytics.
Created a comprehensive Documentation framework for Web Analytics terms, Variable map, and Measurement enablement timeline charts. Additionally, I conducted extensive training sessions both online and in-person, travelling to regional eCommerce HQs in Australia, China, UK, Ireland, Singapore, and India, accumulating over 250+ hours of training. The sessions were designed to empower diverse teams with Adobe Analytics skills, enabling them to develop insightful dashboards that address their specific business inquiries related to web data.
My training content was recognized and featured on Adobe Learning series emails, reaching audiences across the industry, including all Adobe Analytics Clients.
Responsible for Tag management throughout Digital Analytics Implementation life cycle: Creates and deliver technical specifications documents to IT Development teams as per the measurement requirements gathered, validate the implementations (Debugging and troubleshooting of Data Layer implemented), Configuring of rules on Adobe Launch and reporting.
Performing analyses on large influx of data generated for recent analytics implementations and communicate the data driven insights and recommendations by uncovering major story lines and themes from analysis results on Adobe Analytics.

Adobe TargetAdobe Dynamic Tag Management (DTM)Digital AnalyticsAnalytics Implementation

Csra inc

Developer/ Automation Engineer

Jun 2016 – May 2017 · 11 mos · Alexandria, VA

Verify is the U.S. Environmental Protection Agency’s (EPA) Vehicle and Engines Compliance Information System, which collects emissions and fuel economy compliance information for all types of vehicles (mobile sources of air pollution) including light-duty vehicles and heavy-duty and non-road engines. Engine and vehicle manufacturers report this information to the Verify system. The system works through EPA's Central Data Exchange (CDX).
Worked cross functional across both development team as well as Automation testing team.
Helped automate the testing formalities using Selenium web driver.

Business RequirementsCommunicationAutomation EngineeringSoftware Development