Nov 2021 – Apr 2026 · 4 yrs 5 mos · Mumbai

Jun 2021 – Nov 2021 · 5 mos · Mumbai, Maharashtra, India

• Adobe Campaign Developer | Business Analyst | Scrum Master | Data migration

Jan 2021 – Jun 2021 · 5 mos · Mumbai, Maharashtra, India

• SFDC | Veeva CRM | Veeva Vault l Team Management | Project Management

Aug 2018 – Dec 2020 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Creating email campaigns in Adobe Campaign (ACM).
• Create mailer and use specific tracking code behind each URL to track performance and other campaign variables.
• Implement A/B test cases to analyse the campaign open rates and other performance & act accordingly
• Discrepancy investigation of the live and ended campaigns.
• Segregate finalize client’s data and content as per the requirement.
• Campaign implement based on marketer’s requirement (Targeting Brief).
• Digital content maintenance for client’s global websites with the help of AEM includes Web Pages and Mobile websites.
• Working with Email marketing team For Creating Email templates and Email Fragments from scratch by using HTML and CSS.
• Coordinating with the internal teams to push out the deliverables with proper RAG and regulatory guidelines.
• Cross browser testing of HTML rendering using Litmus and Email on Acid Tool.

Feb 2017 – Jul 2018 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Web Technologies: : HTML5, CSS3, Bootstrap, JavaScript- AngularJS, ReactJS, JQuery.
• Programming languages: PHP MVC frameworks (Laravel and Slim)
• Databases: MySQL/MariaDB, MongoDB.
• Mobile App: AMP, PWA
• Software Stack: LAMP, XAMPP.
• CMS Tools: WordPress (WP), Media Wiki.
• Roles & Responsibilities:
• Developed Socio-Political website of the company.
• Platform: WordPress (http://www.nayidisha.com/)
• Restructure the existing website of the company.
• Platform: WordPress (http://www.freeabillion.com/)
• Ideate, design, and finalize new website.
• Platform: WordPress (http://13.126.112.182/mumbai.freeabillion)
• Developed a website for surplus land available across India as Wiki database.
• Platform: MediaWiki (http://land.freeabillion.com)
• Quality checks for the websites and deliver websites for user acceptance testing (UAT).
• Worked on news portal. (http://13.126.112.182/thefreeindian)
• Platform: WordPress (http://13.126.112.182/drudge)
• Created git repositories on GitHub for effective versioning of all websites.
• Migrated all the websites on cloud (AWS).
• Maintenance of all company websites for public as well as internal users.
• Worked on new feature integration and user experience optimisation.
• Work closely with the product and marketing communications team to understand and incorporate the appropriate changes for better user experience.
• Continuously learning new technologies to streamline current processes and websites.

Oct 2015 – Oct 2016 · 1 yr · Mumbai Area, India

• CMS Tools worked on:
• AEM : Advanced
• CQ5 : Intermediate
• WCMS : Intermediate
• Open CMS : Intermediate
• Responsibilities:
• Segregate, finalize client’s data and content as per the requirement.
•  Digital content maintenance for BMW/MINI Cooper global websites with the help of various tools
• like CQ5, AEM (CQ6), WCMS & OPEN-CMS; includes Web Pages, Mobile websites.
•  Consult, communicate and ideate on new campaigns.
•  Solving issues with JS, XML including quality check for website.

Aug 2007 – Aug 2010 · 3 yrs · Mumbai, Maharashtra, India

• Handle customer requirements, Solve customer queries, system software maintenance.