Anoop Chaurasia

Co-Founder

Noida, Uttar Pradesh, India9 yrs 4 mos experience

Key Highlights

  • Led a ₹48+ Cr P&L with 6.1% market share growth
  • Scaled grocery distribution to 30,000 daily orders in 6 months
  • Built ventures from scratch with significant VC interest
Stackforce AI infers this person is a B2C growth strategist with expertise in sports-tech and FMCG sectors.

Contact

Skills

Core Skills

Go-to-market StrategyProduct DevelopmentStrategy

Other Skills

P&L ManagementFundraisingLayout DesignVendor NegotiationProject ManagementProduct LaunchSales OperationsOperations ManagementTeam ManagementData AnalysisDigital MarketingSales ManagementOperational ExcellenceBudgetingMicrosoft Excel

About

Anoop Chaurasia is a business leader and entrepreneur with ~10 years of experience across FMCG, e-commerce, construction, and sports & entertainment, building and scaling businesses across both digital and physical ecosystems. His experience spans Meesho, Hindustan Coca-Cola Beverages, L&T, and early-stage ventures like Greylane Entertainment. Across roles, he has: Owned a ₹48+ Cr P&L and grew market share by 6.1% Scaled a grocery distribution network from 0 to 30,000 daily orders in 6 months Led a 2,000+ member field force across 20 cities At Greylane Entertainment, where he served as CEO & Business Head, Anoop led the development and expansion strategy for Loco Golf, an entertainment-led golf concept, including plans for 5 centres across India. As a founder, Anoop has built ventures from the ground up: SportUp - a sports-tech platform targeting 500M+ users, with $2M+ valuation discussions with VCs Hive Sports - a multi-sports facility venture where he raised ₹5 Cr and led the journey from concept to investor close He brings a strong ability to build from zero to scale - whether it’s a product, a distribution engine, or a team - and operates effectively in high-ambiguity environments where structured thinking drives outcomes. His current focus lies at the intersection of product, growth, and strategy, with a strong interest in 0→1 and high-growth environments.

Experience

9 yrs 4 mos
Total Experience
1 yr 8 mos
Average Tenure
9 mos
Current Experience

Hive sports

Co-Founder

Aug 2025Present · 9 mos · Delhi NCR

  • Building a multi-sports facility center
Go-to-Market StrategyProduct DevelopmentP&L ManagementFundraising

Loco bear

CEO & Business Head

Sep 2024Jul 2025 · 10 mos · Bengaluru, Karnataka, India · Hybrid

  • Spearheaded development of India's first Entertainment Golf Centre Loco Golf; benchmarked 40+ centres across UAE, Thailand and India to define product-market fit; built expansion plan for 5 centres
  • Structured project feasibility framework; evaluated 20+ projects and finalized 2 with full P&L ownership, anchoring first centre in Bengaluru at ₹80+ Cr annual revenue
  • Designed a vendor evaluation framework across functions; onboarded 6 out of 50+ vendors ensuring optimal cost, speed, and operational readiness
  • Achieved 30% revenue growth in 3 months by identifying top performing arcade machines using competitor insights
  • Promoted to CEO of Greylane Entertainment from Loco Golf within 4 months of joining
StrategyProduct DevelopmentP&L ManagementLayout DesignVendor NegotiationProject Management

Sportup

Founder

Jun 2023Sep 2024 · 1 yr 3 mos

  • Founded and developed SportUp - a sports-tech platform for 500+ Mn sports lovers in India – enabling live score recording, content creation/consumption and building sports ecosystem
  • Conducted 200+ user surveys, built MVP, and engaged 100+ sports enthusiasts during beta testing to generate insights and validate product-market fit
  • Onboarded 3 premier institutes to deploy the app for their sports events; deployed at IIMB for inter-IIM annual sports event Sangharsh 2024 covering 16 sports, 80+ matches, and 700+ athletes
  • Developed GTM strategy and 0-CAC user acquisition plan; led financing discussions with VCs at a $2M+ valuation
Go-to-Market StrategyProduct DevelopmentProduct Launch

Meesho

2 roles

Senior Manager - Strategy, Planning & Performance

Sep 2022May 2023 · 8 mos

  • Designed and implemented an order allocation algorithm for the last mile delivery of orders in Meesho Superstore, resulting in 100% of orders delivered through the superstore partner network and Chiefs.
  • Developed & launched a delivery tracker app improving location accuracy from 200m to <20m, enabling reliable fulfilment of 1,000+ daily orders
  • Designed a comprehensive Performance Metric System for 10,000+ Meesho Superstore Delivery Partners to improve onboarding quality and customer retention

Demand Head - Acquisition & Growth

Sep 2021Aug 2022 · 11 mos

  • Strategized and executed GTM for a novel B2B2C FMCG (Grocery) model in general trade, scaling business from scratch to ~30K daily orders within 6 months across TG, AP, and MP
  • Drove grocery adoption in Tier-2/3 cities by building a 5,000+ channel partner network and multi-layer org, enabling rapid expansion across 20+ new cities within 4 months
  • Built and led a 2,000+ field force – structured 20 city heads and 180+ micro market heads with clear ownership and performance metrics to drive aggressive growth targets
  • Achieved 16% M3 consumer retention by resolving bottlenecks across ordering, fulfilment, and delivery
  • Improved AOV and order run-rate MoM by implementing demand generation strategies rooted in consumer behaviour analytics

Cricinternational

Cricket Blogger

Mar 2020Nov 2020 · 8 mos · India

  • Writing blogs on Cricket where I analyse the matches and player's performance in detail. I write blogs under different categories including analysis, rankings, opinions etc. The websites latest addition is time-based quizzes.

Hindustan coca-cola beverages pvt ltd

3 roles

Area Sales Manager - Market Operations

Dec 2019Sep 2021 · 1 yr 9 mos

  • Managed annual P&L of ₹48+ Cr in Asansol for a network of 7,000 retailers, 600 wholesalers, and 79 spokes
  • Led 26 people team and oversaw operations of 22 distributors, including logistics and inventory management
  • Drove sales of 100+ SKUs across 5 categories; executed market activations, demand forecasting, focus pack drives
  • Delivered 6.1% market share growth in 2020; consolidated with 2.1% incremental growth in 2021
  • Identified distribution gaps and appointed 2 new large distributors with ₹40 lakhs investment each; achieved 100% retention of on-ground sales team in H1FY20 vs 88% in H1FY19

Management Trainee

Jun 2019Nov 2019 · 5 mos

Golden Threshold - Summer Intern

Apr 2018May 2018 · 1 mo · Chamarajanagara, Karnataka, India

  • Led a project to identify the distribution gaps in the market and implemented the recommendations successfully to increase the distribution reach by 10% and sales volume by 20%.

Larsen & toubro

3 roles

Senior Engineer (Contracts and Tendering)

Jun 2015May 2017 · 1 yr 11 mos

  • Team leader of technical bidding team, secured contracts worth 4200 crores (70% conversion)
  • POC - Contracts team, multi-functional teams, competitor analysis, handled legal clearances
  • Secured India's first Smart City project, valued above 1800 crores, Dholera Smart City, Gujarat
  • Secured India's largest Sewage Treatment Plant Project valued 594 crores, 318 MLD STP Delhi

Project Planning Engineer

Dec 2014May 2015 · 5 mos

Graduate Engineering Trainee (Site Execution)

Jun 2014Nov 2014 · 5 mos

Ivrcl infrastructures and projects ltd

Engineer Intern

Jun 2012Jun 2012 · 0 mo · Pune, Maharashtra, India

Education

Indian Institute of Management Bangalore

Master of Business Administration

Jan 2017Jan 2019

SRM IST Chennai

Bachelor of Technology - BTech — Civil Engineering

Jan 2010Jan 2014

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