Archit Sureka

Account Executive

Mumbai, Maharashtra, India17 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in consumer marketing and brand management.
  • Proven track record in digital marketing and product innovation.
  • Strong leadership experience in managing diverse teams.
Stackforce AI infers this person is a Consumer Marketing and Brand Management expert with extensive experience in CPG and Tech industries.

Contact

LinkedIn

Skills

Core Skills

Consumer MarketingBrand ManagementMarket ResearchSales Operations

Other Skills

communication developmentintegrated experience plansconsumer researchbrand building budget managementdigital marketingnew product developmentprimary researchsales data analysiswholesaler loyalty program developmentMarketing ManagementBusiness StrategyBrand Building BudgetsBrand positioningPackaging DevelopmentProduct Innovation

About

Consumer Marketing & Sales professional with diverse experience across CPG, Media & Entertainment and Tech.

Experience

17 yrs 11 mos
Total Experience
2 yrs 11 mos
Average Tenure
4 yrs 2 mos
Current Experience

Google

Industry Manager

Mar 2022 – Present · 4 yrs 2 mos · Mumbai, Maharashtra, India

Meta

Client Partner

Mar 2019 – Mar 2022 · 3 yrs · Mumbai, Maharashtra, India

L'oréal

2 roles

Assistant General Manager

Jun 2018 – Mar 2019 · 9 mos · Mumbai, Maharashtra, India

  • GPM for Garnier Hair Color and Hair Care brands.

Senior Manager Marketing

Oct 2016 – Jun 2018 · 1 yr 8 mos · Mumbai, Maharashtra, India

  • Managing the Hair Color & Care business of the brand Garnier at L'Oreal India

Haleon

Senior Brand Manager - Oral Care

May 2014 – Oct 2016 · 2 yrs 5 mos · Gurugram, Haryana, India · On-site

  • Part of the Oral Healthcare marketing team managing the brand Sensodyne at GSK Consumer Healthcare Ltd.

Kellanova

4 roles

Brand Manager - Kids Portfolio (Kellogg's)

Promoted

Oct 2013 – May 2014 · 7 mos · On-site

  • A comsumer marketing professional working on Kellogg's Kids profolio brands - Chocos, Kpak and Honey Loops. Responsibilities include communication development, developing integrated experience plans for campaigns, consumer research, brand building budget management, digital marketing and new product development.
  • Previously worked in the sales function as Area Sales Manager handling Mumbai-2 general trade business and orissa-jharkhand-bihar territory before that.
  • Specialties: Consumer marketing, brand management, promotion planning & execution, communication development and integrated experience plans
communication developmentintegrated experience plansconsumer researchbrand building budget managementdigital marketingnew product development+2

Assistant Brand Manager - Kids Portfolio (Kellogg's)

Promoted

Mar 2011 – Sep 2013 · 2 yrs 6 mos · On-site

  • Consumer marketing professional.
  • Handling the following brands - Chocos, Honey Loops and Kellogg's Rs.10/- Packs (KPAK)

Area Sales Manager - Mumbai

Promoted

Mar 2010 – Mar 2011 · 1 yr · On-site

  • ASM Mumbai

Management Trainee

May 2009 – Mar 2010 · 10 mos · On-site

  • ASM - Trainee for Orissa, Jharkhand & Bihar

Itc limited

Summer Intern

Apr 2008 – Jun 2008 · 2 mos · Ahmedabad, Gujarat, India · On-site

  • Project Title
  • To study the HUL-Vijeta program for wholesalers and recommend a wholesaler loyalty program for ITC
  • Studied channel loyalty programs of HUL, P&G, Dabur & Cadbury
  • Conducted a primary research for Vijeta wholesalers across Gujarat
  • Studied the sales & distribution processes of ITC
  • Analyzed periodic sales data for wholesalers of ITC
  • Created a category-wise wholesaler loyalty program for ITC with detailed implementation guidelines and future enhancements

Tata consultancy services

Asst. Systems Engg.

Jul 2005 – May 2007 · 1 yr 10 mos

  • Role: Project Leader
  • Responsibilities:
  • Effort estimation for all projects / deliverables
  • Handling all client communication
  • Preparation of project proposals
  • Recruitment and selection of developers for the team
  • Performance appraisal, Timesheet and expense approval of team members
  • Solution presentation to prospective clients – DHL, SBI and UTI Bank.
  • Conducting trainings for Imaging, Centre of Excellence, TCS

Education

Symbiosis Centre For Management and Human Resource Development

MBA — Marketing & Operations

Jan 2007 – Jan 2009

Institute of Engineering & Technology DAVV, Indore

B.E. — Electronics & Instrumentation Engineering

Jan 2001 – Jan 2005

The Daly College, Indore

High School — Science

Jan 1988 – Jan 2001

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