Rezza Mohd Ariff

Business Development Executive

Melbourne, Victoria, Australia17 yrs 2 mos experience

Highly Stable

Key Highlights

Led successful brand strategies for Shell's mobility sector.
Expert in managing multi-channel communication initiatives.
Proven track record in enhancing brand reputation.

Stackforce AI infers this person is a Brand and Communications expert in the B2C sector.

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Skills

Core Skills

Marketing CommunicationsBrand ManagementCommunications StrategyStakeholder RelationsManagementBrand Activation

Other Skills

Content MarketingCompetitive AnalysisSkill DevelopmentPresentationsExternal CommunicationsGovernment RelationsStrategic PlanningBoard RelationsResolving IssuesBoard GovernanceRisk ManagementSenior Stakeholder ManagementPublic RelationsSocial Media MarketingAdvertising

About

Rezza is the Brand and Communications Manager for Mobility at Shell, transitioning into the dynamic world of marketing after a successful career in corporate affairs. He focuses on developing communication strategies that leverage digital and social media, manage agency partnerships, and engage stakeholders. With a strong background in brand management, Rezza is committed to delivering innovative solutions that enhance brand reputation and drive results. Adaptability has been a hallmark of Rezza's career, allowing him to embrace diverse roles that sharpen his strategic thinking and operational skills. This experience empowers him to tackle challenges creatively, ensuring Shell remains a leader in the mobility sector. Outside of work, Rezza is passionate about football, reflecting his belief in teamwork and perseverance. His love for sports fuels his resilience and inspires his professional journey. Rezza actively seeks opportunities for growth and embraces change, understanding that adaptability is key in today’s fast-paced environment. With determination and a forward-thinking mindset, he thrives on overcoming challenges, making him a valuable asset to Shell and the broader industry

Experience

17 yrs 2 mos

Total Experience

4 yrs

Average Tenure

1 yr 11 mos

Current Experience

Shell

8 roles

Brand and Communications Manager

Promoted

Jun 2024 – Present · 1 yr 11 mos

Omnichannel Portfolio Strategy: Orchestrated end-to-end brand and comms for Fuel, Lubricants, EV, and Retail Store portfolios, successfully defending market share against fierce national competition.
High-Velocity Execution: Spearheaded the communication strategy for 8+ major product and service launches over the last 24 months, including the record-breaking Shell Café rollout and the BUDI95 national program.
Digital & App Communications: Led the integrated comms for the Shell App relaunch, driving user adoption through optimized O2O (offline-to-online) strategies, influencer management, and paid media.
Insights-Driven Growth: Leveraged global consumer insights to develop localized Customer Value Propositions, identifying untapped market segments to drive long-term portfolio growth.
Strategic Governance: Primary gatekeeper for digital/social spend and agency performance, pivoting the organization toward consumer-led communications and optimized ROI.

Marketing CommunicationsCommunications StrategyContent MarketingCompetitive AnalysisBrand Management

Communications & Brand Relations Advisor, Downstream

Promoted

Aug 2021 – Jun 2024 · 2 yrs 10 mos

Responsible for the comprehensive management of brand reputation across more than 20 sub-brands in the fuels and non-fuels sectors. My primary focus is to protect and enhance Shell's brand value of $50 billion by ensuring market leadership and fostering customer trust through strategic communication initiatives. This involves both proactive and reactive communication strategies targeting over 10 million weekly retail customers and supporting over 4,000 internal brand ambassadors across Malaysia.

Skill DevelopmentCommunications StrategyStakeholder RelationsBrand ActivationPresentationsExternal Communications+1

External Relations Advisor Downstream

Dec 2016 – Aug 2021 · 4 yrs 8 mos

Managing consumer fronting branding and communications for Malaysian customers, distributors and partners for Downstream, Shell Malaysia
Manages Shell Eco-marathon Malaysia and Shell Malaysia MotoGP communications since 2017.

Skill DevelopmentCommunications StrategyBrand Activation

Communications Advisor

Oct 2015 – Dec 2016 · 1 yr 2 mos

Overall owner of Internal Communications and gatekeeper for brand & communications for more than 2500 employees.
Managed and ensured a coordinated communications plan across multiple business partners.
Driver for collaboration in promotion and organisation of events.

Skill DevelopmentCommunications StrategyBrand Activation

Program Management Executive

Promoted

May 2015 – Jan 2016 · 8 mos

A role which required joint-venture stakeholder management. I was tasked to formulate, implement & evaluate programs internally and externally for the joint-venture upstream business between Shell and Petronas.

Skill DevelopmentCommunications StrategyBrand Activation

Expatriate Transfer Senior Advisor

May 2014 – May 2015 · 1 yr

Managed end-to-end coordination of more than 50 international transfer activities involved for Shell's employee transferring on Long-Term International Assignment (LTIA), Short-Term International Assignment (STIA) or International Commuter Assignment (ICA) in accordance with Group policy & processes meeting specified KPIs.
Accountable for all activities relating to a transfer, ensuring other parties involved (eg service suppliers) provide the required support to the transfer.

Skill Development

Expatriate Transfer Advisor

Jan 2014 – May 2014 · 4 mos

Managed end to end process for an Expatriate Transfer from point A to point B advising on global policies, relocation and transactions.

Skill Development

Human Resources Advisor

May 2013 – Jan 2014 · 8 mos

Supporting the Human Resource department with regards to policies and systems within the company.
Supporting employees globally
Providing services to employees ranging from benefits to transfers.

Skill Development