Jun 2017 – Oct 2021 · 4 yrs 4 mos · Mumbai Area, India

• A) Product Management Inception to Upload :
• 1)Managing the entire product line life cycle from strategic planning to tactical activities. Gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.
• 2.Developing artworks & packaging for new product as per the positioning of the products of Milton Melamine brand.
• 3. Market study on existing and upcoming products, To ensure correct product basket is present ,As per the findings to add needed product and remove unproductive products from the Price list and working plans.
• 4. Continuous track on competitor activities, pricing & major development in housewares products.
• B) Market Research:
• 1. Conducting Market research and Focus group project for extension of Brand and products and interpreting results.
• C) Communication:
• 1. Communicating Brand Milton Melamine proficiently to internal and external stake holders.
• 2. Coordinating with internal creative team for preparation of artworks, product circulars, POP's and other supporting element for Melamine brand.
• 3. Designing Catalogue for New product and Brand for Internal & External stakeholders.
• D)Vendor Management:
• 1. Developing & negotiating with new vendors and agency.
• 2. Maintain & update marketing reports on a regular basis & route it into corporate team. 3. Coordination with Accounts and Finance team for releasing PO to final payment to vendor.
• E)Events & Exhibitions: 1. Design look & presentations of branding logos, displays, collateral's etc. & develop a communication for BTL activities. 2. Managing Product launch, Promotions for new products across the trade /Retail Channel. 3.Comparing competitors product & Market trends for preparing promotional plans. 4. Contacting / Preparing /Executing Dealer Meets / Exhibitions of Trade / Horeca .

Sep 2015 – May 2017 · 1 yr 8 mos · Mumbai Area, India

• Assist in launch management of PCP business by doing desk research (regular updates + new developments)
• Product - New Product Development: Have worked closely with development team for evaluating new design with end consumers by conducting research and then giving feedback for the same to the team.
• Discussing packaging, creative and tips for new product.
• Assists in analyzing market trends (size, feature trends) and derive implications on BSH product strategy and roadmaps
• Competition benchmarking (product, price, promotions, distribution) to derive entry strategy for PCP business.
• Assist in selling stories and detailed product specific information (consumer benefits, quality standards, etc.) for communication, training and sales pitch based on consumer research data.
• Regular visit in the market to get up to date market information.
• Perform other duties in support of PCP marketing as requested
• Actively worked as Food application Officer and Trainer by doing various food applications in wide range of appliances.
• Have trained Sales Consultants with Products feature, their applications for newly launched Small Appliances.
• Marketing Activities BTL Activities
• New Creatives & POS Developed for Product Launch (Including In store Branding from Poster, Dangler to Shop Banner)
• New Display
• Promotional Merchandise (Only Product Promotion)
• Brand Promotion
• Social Media Include Facebook etc.
• Working closely with agencies for Google and Amazon banners for various sales campaigns.

May 2014 – Jul 2014 · 2 mos

• Finding the potential clients and fixing a meeting with them and giving the demo for ERP Software, CRM and BI's

May 2012 – Jul 2012 · 2 mos

• Outsourcing of candidates after that taking their Telephonic Interview then arranging their final interview with HR Head and then making them join by discussing CFS