Aliya Nada Saifi

Associate Consultant

Pune, Maharashtra, India13 yrs 2 mos experience

Key Highlights

Founded and scaled a successful cloud kitchen brand.
Led brand strategy for major food brands at Rebel Foods.
Expert in driving growth through strategic partnerships.

Stackforce AI infers this person is a Food & Beverage Growth Specialist with expertise in brand strategy and operations management.

Contact

Skills

Core Skills

Brand StrategyMarket AnalysisBrand ManagementStrategic PlanningOperations ManagementCustomer ExperienceEntrepreneurshipBusiness Development

Other Skills

Menu EngineeringDelivery Platform StrategyFeasibility StudiesPartnership ManagementBrand ScalingRevenue GrowthFranchisingLong-term Strategy DevelopmentBrand P&L ManagementMarket StudiesConsumer ResearchProduct DevelopmentPricing StrategiesOrder Cancellation ReductionCross-functional Collaboration

About

Growth and execution specialist with a decade of experience at the intersection of brand, operations, and entrepreneurship. I’ve launched and scaled a cloud kitchen brand, driven topline growth across virtual brands at Rebel Foods, and led the online business at Go Zero. Over the past year, I’ve also worked as an independent consultant, partnering with consumer brands to launch, scale, and unlock growth. I’m open to collaborating with like-minded brands and forward-looking companies to build the next wave of impact.

Experience

13 yrs 2 mos

Total Experience

2 yrs 7 mos

Average Tenure

3 mos

Current Experience

Sustlabs

Senior Consultant

Feb 2026 – Present · 3 mos

Self-employed

Independent Consultant

Oct 2024 – Apr 2026 · 1 yr 6 mos · India · Remote

Spearheaded brand strategy and market analysis for a new cloud kitchen startup in Bengaluru.
Developed a comprehensive business roadmap focusing on menu engineering and delivery platform strategy.
Ensured investor readiness through detailed feasibility studies, enhancing scalability and cost-efficiency.

Brand StrategyMarket AnalysisMenu EngineeringDelivery Platform StrategyFeasibility Studies

Go zero

Head of Online Business

Apr 2024 – Sep 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

Leading the online business function at Go Zero, overseeing teams in Growth, Operations, Training, and Demand Planning.

Rebel foods

3 roles

Strategic Brand Manager

Jan 2023 – Apr 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

Spearheaded the partnership and scaling of brands under Rebel Launcher, enhancing market presence.
Successfully launched international brands like Kwality Walls and Baskin Robbins, driving significant revenue growth.
Expanded a QSR Coffee brand to 85 locations through a strategic franchising model, increasing brand visibility.
Developed long-term strategies and success metrics for the investee brands' portfolio, ensuring sustainable growth.

Partnership ManagementBrand ScalingRevenue GrowthFranchisingLong-term Strategy DevelopmentBrand Management+1

Brand Manager

Jan 2022 – Dec 2022 · 11 mos · Mumbai, Maharashtra, India · Hybrid

Owned and drove the Brand P&L.
Led comprehensive market studies, including consumer research and competition benchmarking, to identify trends.
Spearheaded new product development through product tastings and concept conceptualization, enhancing brand offerings.
Managed pricing strategies across diverse geographies, resulting in increased market share and profitability.

Brand P&L ManagementMarket StudiesConsumer ResearchProduct DevelopmentPricing StrategiesBrand Management+1

Brand Operations Manager

Feb 2021 – Dec 2021 · 10 mos · Mumbai, Maharashtra, India · Hybrid

Spearheaded initiatives that reduced order cancellations by 60%, enhancing overall customer experience.
Collaborated with cross-functional teams to successfully scale Rebel's Chinese Mission.
Launched food cost reduction initiatives that improved gross margin and brand profitability.
Managed key customer-first projects and profitability initiatives in partnership with C-level executives.

Order Cancellation ReductionCross-functional CollaborationFood Cost ReductionCustomer-first ProjectsOperations ManagementCustomer Experience

Roghandaaz

Founder

Jan 2016 – Feb 2021 · 5 yrs 1 mo · Pune, Maharashtra, India

Founder of Roghandaaz, a Cloud kitchen brand based out of Pune that specialises in Authentic Mughlai Fare. It stems from the idea to bring lost recipes passed on as a family legacy in its absolute authentic form to the consumers.
A self funded business which scaled to over 0.2M+ Orders and 40M ARR.
End to End Involvement in the entire life cycle of the business right from Conceptualisation, Incorporation, Design, & Legality to Execution.

Business Lifecycle ManagementConceptualizationExecutionScaling OperationsEntrepreneurshipBusiness Development

M/s. p. g. bhagwat

Audit Associate

Mar 2012 – Apr 2015 · 3 yrs 1 mo · Pune, Maharashtra, India

Experienced in the domain of Statutory Audit, Internal Audit and Tax Audits of Listed, Public and Private Limited Companies.
Independent reporting of risk management and internal control issues.