Astha Upadhyay — Business Development Executive
CRM Marketing Specialist with 6+ years of experience in managing customer lifecycle journeys, user segmentation, and retention-focused campaigns across high-growth mobile apps. Proficient in using CleverTap and Appsflyer to design, automate, and analyze personalized user experiences through push notifications, WhatsApp, SMS, and in-app communications. Expert in building and executing lifecycle marketing strategies that drive user engagement, reduce churn, and improve customer LTV. Skilled in A/B testing, funnel optimization, and cross-channel orchestration to deliver measurable ROI. Hands-on experience in CRM tools, campaign management, and performance analytics. Collaborated closely with product, tech, and data teams to implement data-driven CRM initiatives for apps like Paytm. Looking to contribute to a dynamic organization where I can enhance user retention and loyalty through strategic CRM marketing.
Stackforce AI infers this person is a CRM Marketing Specialist in the B2C mobile app industry.
Location: Noida, Uttar Pradesh, India
Experience: 7 yrs 3 mos
Skills
- Customer Relationship Management (crm)
- Analytical Skills
- Marketing Campaign Management
- Digital Marketing
Career Highlights
- 6+ years in CRM marketing for mobile apps
- Expert in lifecycle marketing strategies
- Proficient in CleverTap and Appsflyer tools
Work Experience
Paytm
Junior Manager (1 yr 9 mos)
Junior Manager (3 yrs 7 mos)
Campaign Manager (4 yrs 7 mos)
Campaign Manager (4 yrs 7 mos)
CedCommerce
Digital Marketing Trainee (2 yrs 8 mos)
Digital Marketing Specialist (2 yrs 8 mos)
Education
Bachelor of Technology - BTech at Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow
