Karthi Kumar Marshan 👽

CEO

Mumbai, Maharashtra, India28 yrs 6 mos experience
Highly Stable

Key Highlights

  • 17 years of leadership in marketing and brand strategy.
  • Expert in solving complex business challenges.
  • Strong focus on consumer insights and collaboration.
Stackforce AI infers this person is a Marketing Leader with extensive experience in Banking and Consulting.

Contact

Skills

Core Skills

MarketingAdvertisingBrand ManagementLeadershipConsulting

Other Skills

Analytical SkillsMarket ResearchPublic RelationsMarketing StrategyCustomer ServiceMobile MarketingWritingCreative WritingCommunicationCsrCorporate CommunicationsProduct MarketingEmail MarketingTeam LeadershipOnline Marketing

About

Spent 17 years, last as President & CMO at Kotak Mahindra Bank in marketing communications, brand strategy as well as CX and HR for brief periods. Now, as an Advisor at Large to multiple clients across IT, BFSI and CPG, I leverage this experience to tackle complex business challenges, ensuring consumer insight is at the centre of all missions. My approach combines insightful questioning with actionable ideas, utilizing words to transform concepts into reality. Collaboration is key to our success, as my role involves empowering teams to navigate the dynamic marketing landscape, all while maintaining a dedication to solving real consumer and business problems.

Experience

28 yrs 6 mos
Total Experience
4 yrs 5 mos
Average Tenure
--
Current Experience

Marshan.ink

Khud Gabbar

Jan 2023 – Present · 3 yrs 4 mos · Wherever you want it to be · Hybrid

  • I help solve real consumer and business problems
Analytical SkillsAdvertisingMarketing

Kotak mahindra group

Advisor at Large

Jan 2023 – Aug 2023 · 7 mos · Mumbai Area, India · Hybrid

Kotak mahindra bank

President & CMO

Jun 2006 – Jan 2023 · 16 yrs 7 mos · Mumbai, Maharashtra, India

Market ResearchPublic RelationsMarketingMarketing StrategyCustomer ServiceMobile Marketing+11

South asian television

CEO & Chairman of the Board

Apr 2004 – Jun 2006 · 2 yrs 2 mos · Greater Sydney Area

CommunicationLeadership

Marshan consulting

Principal

Aug 2002 – Jun 2006 · 3 yrs 10 mos · Mumbai Metropolitan Region · Hybrid

  • Strategic Consulting, Marketing Consulting, Advertising Consulting
CommunicationConsulting

Idbi bank

Head, Marketing

Jan 2001 – Jan 2002 · 1 yr

CommunicationMarketing

Sharekhan

2 roles

Chief Marketing Officer

Mar 1999 – Aug 2001 · 2 yrs 5 mos

  • Co-founder, chief bumpkin on revolutionary project to democratise investing in the equity market.
CommunicationMarketing

Chief Marketing Officer

Jan 1999 – Jan 2001 · 2 yrs

Trikaya grey advertising

Account Group Head

Jan 1992 – Jan 1995 · 3 yrs

CommunicationMarketing

Burson marsteller communications

Copywriter & Account Manager

Apr 1988 – May 1990 · 2 yrs 1 mo

  • Learnt to write from one of India's best writers. Wrote advertising copy as well as press releases for Esselworld, Bellsouth International, ACC, etc.
CommunicationAdvertising

Education

Indian Institute of Management Bangalore

PGDM — Marketing

Jun 1990 – Sep 1992

Indian Institute of Management Bangalore

Master of Business Administration - MBA

Jan 1990 – Jan 1992

INSEAD

Indian Institute of Management Bangalore (IIM Bangalore)

Marketing Advertising Human Behaviour

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