Oct 2023 – Jan 2024 · 3 mos · Reykjavík, Capital Region

• I took some time off to travel around Australia, Northern and Eastern Europe for 4 months. Had the aspiration to work either in Australia or Europe for my next venture.

Nov 2022 – Oct 2023 · 11 mos · Jakarta, Indonesia · Hybrid

Feb 2021 – Oct 2023 · 2 yrs 8 mos · Jakarta, Indonesia · Hybrid

Dec 2017 – Feb 2021 · 3 yrs 2 mos · Greater Jakarta Area, Indonesia

• As a part of the digital transformation team, I am responsible to digitalize Tunas Group's business processes, such as:
• Online leads generation for the offline branches
• Lead Management System
• Centralize customer support with Social Media and WhatsApp Official Account
• Customer Relationship Management (CRM) system
• Omni-channel experience
• Re-branding Tunas Group of automotive brands (Tunas Toyota, Tunas Daihatsu, BMW Tunas, and Tunas Isuzu)
• From starting the digital marketing team, our achievements so far as below:
• 1. Grew BMW Tunas online sales contribution from 3% to 60% using personalized ad campaign by utilizing custom audiences & Look-a-Like with Instagram Story ads.
• 2. Optimized Tunas Toyota cost-per-prospect by 62.5% on Google Search Ads by optimizing the keyword and ad copy.
• 3. Improved tunastoyota.com's organic traffic by 72% within 5 months by building content from Google Trends keyword.
• 4. Reduced SLA of solving customer complaints from 48-hour to 2-hour by utilizing WhatsApp for Business features and managing the flow of customer's inquiries and complaints.
• 5. Grew a total of 10,000 Instagram followers from BMW Tunas, Tunas Toyota, and Tunas Daihatsu's within 6 months.
• 6. Contributed 18% of monthly Tunas Toyota sales by utilizing marketplaces' official store.

Feb 2017 – Dec 2017 · 10 mos

Jan 2016 – Dec 2017 · 1 yr 11 mos

• I am responsible for the digital marketing team that manage:
• 1. Google Advertising (Search, Display & Video)
• 2. Facebook Advertising
• 3. Instagram Advertising
• 4. Search Engine Optimisation (SEO)
• 5. Email Newsletter
• 6. Transactional Email

Jun 2016 – Present · 9 yrs 11 mos · Jakarta, Indonesia · Remote

• Since 2016, we have been dedicated to sharing our digital marketing expertise through MANA Class. Now, we have established MANA Digital, an agency specifically designed for small to medium-sized businesses.
• With over 12 years of diverse experience across various industries, we harness the power of AI to deliver tailored strategies that drive results. Let us help your business achieve its goals!

Jun 2015 – Dec 2015 · 6 mos

• Responsible in:
• Search & Display Online Advertisement
• On-Site Optimisation
• Email Marketing
• Customer Relationship Management
• Marketing Analytics
• Affiliates Marketing
• SEO

Dec 2014 – Dec 2015 · 1 yr

• Responsible in:
• 1. User Experience & Interface of the site
• 2. On-Site optimisation
• 3. Email Marketing (Direct and Transactional)
• 4. Social Media Marketing

Apr 2014 – Nov 2014 · 7 mos

• Responsible to manage Qraved marketing team, which includes these marketing activities:
• 1. Paid Advertisement
• Google Search Engine Marketing
• Google Display Network Advertising
• Facebook Ads
• Youtube Ads
• 2. Co-Promotion with other e-commerce:
• Lazada
• Zalora
• Bilna
• Berrybenka
• GetScoop
• Shopdeca
• HotelQuickly
• Burufly
• 3. Social Media
• Facebook
• Twitter
• Instagram
• Pinterest
• Youtube
• Google+
• 4. Email Marketing
• Weekly Newsletter
• Dedicated Newsletter
• Transactional email
• 5. Search Engine Optimisation
• On-Site Optimisation
• Off-Site Optimisation
• 6. Managing Affiliates
• Content Partnerships with Vivalife, Talkmen, Jakarta Venue, Jakarta 100 Bars, Burufly
• Partnership with Food Bloggers
• Training for AdWords
• 7. Offline Marketing
• Generating Brand Awareness and registered user
• Additional task:
• 1. Project Manager of EAT Jakarta (28-Day Eating Celebration over 100 restaurants in Jakarta)
• 2. Training for Google AdWords and Analytics

Oct 2013 – Mar 2014 · 5 mos

• Responsible for:
• Managing Qraved marketing team
• (SEO, performance marketing, social media marketing and offline marketing team),
• Preparing monthly Marketing Plan for Qraved
• Managing Qraved's Google Adwords (SEM and GDN) account
• Managing partnership with other e-commerce company such as Lazada, Zalora, Bilna, GetScoop, Shopdeca, HotelQuickly, Burufly, KlikHotel.
• Content Partnerships with Vivalife, Talkmen, Jakarta Venue, Jakarta 100 Bars, Burufly
• Weekly Email Marketing with Mailchimp
• Planning for Social Media Activity
• Planning for Search Engine Optimization strategy
• Training for AdWords

May 2013 – Oct 2013 · 5 mos

• Responsible for:
• Search Engine Optimization (On-Site Improvement and Off-Site link-building),
• Performance Marketing (Facebook Advertisement, Google AdWords)
• Social Media Marketing (Facebook, Twitter, Youtube, Pinterest, Instagram and Google+),
• Email Marketing (Mailchimp and Mandrill)

Oct 2011 – Dec 2012 · 1 yr 2 mos · Selangor, Malaysia

• 1. Arranging Quest Senior Managers' Forum, platform for Senior Managers to discuss some of the latest issues in the market.
• 2. Generate leads from tele-marketing and marketing events.
• 3. Manage in-house workshop for clients that engage us for their training. From production to being in-charge of the training
• 4. Manage external trainers for both public and client's in-house workshop.

Aug 2010 – Aug 2011 · 1 yr · Selangor, Malaysia

• 1. Trainer of the Promethean Smart Board and Promethean ActivClassroom
• 2. Manage the sales funnel of 3Dconnexion 3D Mouse through channel partner
• 3. Assisting channel partner of 3Dconnexion through their exhibitions in Malaysia, Singapore, and Indonesia.
• 4. Customer support for Google SketchUp, Adobe and Autodesk products.