Jan 2023 – Apr 2025 · 2 yrs 3 mos · Dubai, United Arab Emirates

• Lead advertising solutions, affordability, and account management transformation through performance management and enablement.
• Advertising: Led the organisation’s advertising solutions team since Mar ‘21; tripled in sales. Additionally, help define product ops and strategy for advertising with Talabat and Delivery Hero product and engineering teams across intent flows and stages of the customer lifecycle.
• Affordability: Led the organisation’s efforts on driving customer affordability through deals and campaigns starting ‘22; customer savings doubled with net positive impact on profitability. Help drive much of the product thinking and operations. The team pioneered region-wide flagship campaigns and customer lifecycle targeting. Also lead the menu pricing team starting ‘24, which drives customer affordability through ensuring fair pricing.
• Account management performance: Since ‘23, led the team that manages performance of account managers – the face of the organisation to restaurant partners – regionally. Help define the strategic direction of the evolution of account management + operational heavy-lifting: target-setting, bonus disbursal, training of market teams.
• Account management enablement: Since '24, focus on account management performance has expanded to include being the product owner for an Agile project to drive adoption for a one-stop shop product for account management performance. Drives automated recommendations to account managers, personalised reporting on partner and portfolio performance, and automated actions.

Mar 2021 – Dec 2022 · 1 yr 9 mos · Dubai, United Arab Emirates

• Led a four-member ads team, driving a significant increase in revenue. Set up a deals function to drive intelligent sales of deals and campaigns to restaurant partners, resulting in an increase in customer savings.

Jun 2020 – Present · 5 yrs 11 mos

• Heads and curates content on akhilsrivatsan.com, a newsletter for music and stories, with over 1,000 subscribers. A continuation of work begun with a literary fiction novel, Slip Inside This House, published in May 2018 by Readify, a digital publishing house, and creating and performing music.

Aug 2019 – Jun 2020 · 10 mos · Dubai, United Arab Emirates

• Helped strategise the launch and growth of new verticals, and built commercial projections with an eye on achieving GMV and profitability targets. Devised the launch commercial and pricing strategy for launch in four cities in collaboration with central finance teams. Developed the marketing and growth strategy for all launch geographies in collaboration with local marketing teams, including an extensive media plan, power user analysis, and conversion analysis

Apr 2017 – Aug 2019 · 2 yrs 4 mos · Mumbai Area, India

• Led product & user experience design, including payment gateway integrations, logistics, customer care.
• Product & user experience design: Set up the product org, implementing OKRs and an Agile methodology for product, engineering, and design teams. Managed the day-to-day operations of the Product. Also championed a transformation in pricing strategy for all SKUs, driving a three-fold increase in sales within 6 months of implementation.
• Logistics: Handles all partner relationships, from negotiation to singing, and operations from the point of dispatch. Resulted in improvement in SLAs along with a decrease in logistics costs by a third.
• Customer Care: Led an effort to reduce customer effort through customer care, bringing response times down by half.
• Bewakoof is an Indian e-commerce apparel brand acquired by Aditya Birla’s TMRW in 2022.

Sep 2016 – Mar 2017 · 6 mos · Mumbai Area, India

• Launched the flagship brand and set up the marketing and sales functions.
• Led a multi-agency team to develop and execute a holistic marketing strategy encompassing press releases, social media, digital marketing, and offline marketing for the launch of emotix and its flagship product.
• Worked on on-ground sales, leading 3 large-scale public demos, including in Asia’s largest technical exhibition. Helped set up a pre-sales team for customer outreach, with a focus on sales.
• India’s first companion robot, key partner at Dubai Expo 2020, revenue of ~$27Mn in 2023.

Jan 2015 – Oct 2015 · 9 mos

• Combined the efforts of a 15-member cross-functional team across ops, marketing and sales to build actionable strategies for 6 real estate developers; culminated in the company’s most successful campaign, leading a sales & marketing strategy across social media, offline marketing, and on-ground visits for customers.
• An online real estate platform and database for renting and buying property; received five rounds of funding worth $100mn from some of the world’s largest funds, including SoftBank and Nexus Ventures

Apr 2014 – Dec 2014 · 8 mos

• Built a go-to-market strategy for development of a research and advisory team, helping attract industry experts who assisted internal teams like the campaigns team to build market intelligence.

Jun 2012 – Mar 2014 · 1 yr 9 mos · Mumbai Area, India

• Awarded EY Excellerator Team Award, given quarterly to five engagement teams across EY’s advisory practice.
• Worked with 10 clients, including some of the largest national and international conglomerates, building sustainability reports, advising on sustainability reporting and strategy, and assuring reports using Global Reporting Initiative’s (GRI) G3.1 standards. Developed a sustainability strategy for India’s leading aluminium manufacturing company.