Ridhima Gupta

Performance Marketing Manager

Gurugram, Haryana, India12 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years in digital marketing and business management.
  • Proven track record in performance marketing at Google.
  • Expertise in growing e-commerce marketplaces.
Stackforce AI infers this person is a Digital Marketing and E-commerce Specialist with extensive experience in performance marketing.

Contact

Skills

Core Skills

Performance MarketingMarketing StrategyBrand MarketingBusiness DevelopmentMarketplace GrowthMarket ResearchSales StrategyProject ManagementClient InteractionEngineering

Other Skills

Lead GenerationOnline Lead GenerationPartnership ManagementCampaign DesignEngineering CoordinationAd ServingMicrosoft ExcelMicrosoft OfficeMicrosoft WordTeamworkPowerPointResearchEnglishSocial MediaPhotoshop

About

Business Management & Digital Marketing professional with 10+ years of experience in solving critical business problems spanning domains such as web analytics/digital analytics, online retail analytics and search engine advertising analytics.

Experience

12 yrs 11 mos
Total Experience
4 yrs 3 mos
Average Tenure
10 yrs 1 mo
Current Experience

Google

2 roles

Senior Performance Marketing Specialist

Promoted

Aug 2020Present · 5 yrs 9 mos

Marketing StrategyLead GenerationPerformance Marketing

Performance Marketing Specialist

Apr 2016Aug 2020 · 4 yrs 4 mos

Online Lead GenerationBrand MarketingPerformance Marketing

Amazon

Business Development (FBA)

Mar 2015Mar 2016 · 1 yr · India

  • Responsible for growing the marketplace business for Amazon.in via the Fulfilled by Amazon Model(FBA) for Apparels, Shoes and Jewellery categories. FBA is a service pioneered by Amazon globally where the sellers keep their products at Amazon's Fulfillment Centers and gets access to free and fast delivery options and acclaimed customer service.
  • Created seller partnerships with 150+ large and medium scale online retailers including the likes of Raymond, Mufti and Religare
Business DevelopmentMarketplace Growth

Idea cellular ltd

Summer Trainee

Apr 2014May 2014 · 1 mo

  • Project Title: To Identify Bottlenecks and Increase Net Setter sales through FOS(Sales Executives) in Postpaid Retail Channel
  • Conducted Primary Research in the markets to identify bottlenecks existing in the Net Setter Sales through FOS.
  • Identified positive and negative levers driving sales through FOS which included company processes and Marketing Perspective.
  • Designed a BTL Marketing Campaign based on Network availability to increase awareness and acceptance among customers.

Samsung engineering

Engineer

Jul 2011May 2013 · 1 yr 10 mos

  • I was responsible for team co-ordination, client interaction and onsite co-ordination of detailed engineering instrumentation and control team for completion of OPAL-DFCU and OPAL-HDPE ($ 1 Bn + Projects) .
  • Special projects undertaken include "setting up a quality check team" with key focus on "increasing efficiency"
  • Key Achievements at Samsung include
  • Best Performer Award in GET-PRO for outstanding performance in completion of a mock project for training purpose.
  • Appreciation from Client for adhering to deadlines and providing useful solutions at critical junctures of the project
Project ManagementClient Interaction

Education

IIM Rohtak

Master of Business Administration (M.B.A.)

Jan 2013Jan 2015

Thapar Institute of Engineering & Technology

Bachelor of Engineering (B.E.) — Electronics Instrumentation and Control

Jan 2007Jan 2011

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