Chetna Sharma — Performance Marketing Manager
As the Lead - India Marketing at PingPong, a fintech company that enables cross-border trade, I oversee the 360-degree marketing strategy, brand management, corporate PR, ATL, and digital initiatives for the Indian market. I have more than 13 years of experience in creating and executing innovative and impactful brand campaigns, new product launches, and retail marketing programs across diverse industries, such as Fintech, ecommerce consumer durables, FMCG, and retail. My core competencies include marketing communications, digital technology, Brand management and product marketing. I am passionate about leveraging data-driven insights, creative thinking, and cross-functional collaboration to deliver value for customers, partners, and stakeholders. I am also a recipient of the Best Marketing Initiative Leader award in 2023 for launching a successful cross-border trade campaign that increased the user base and retention rate of PingPong by 25%.
Stackforce AI infers this person is a Fintech marketing expert with extensive experience in B2B and B2C strategies.
Location: Delhi, India
Experience: 14 yrs 6 mos
Skills
- Brand Management
- Digital Marketing
- B2b Marketing Strategy
- Customer Marketing
- Integrated Marketing Communications Planning
- Marketing Communications Planning
Career Highlights
- Over 13 years of experience in diverse industries.
- Recipient of Best Marketing Initiative Leader award in 2023.
- Successfully launched campaigns increasing user base by 25%.
Work Experience
Banaraswala Ghat Se Ghar Tak
Marketing Head (9 mos)
Chalu Aapna Desi Chinese
Head of Marketing (11 mos)
PingPong
Lead - India Marketing (2 yrs 8 mos)
Walmart
Senior Brand Marketing Manager (9 mos)
Marketing Manager (4 yrs)
Assistant Marketing Manager (2 yrs 4 mos)
Best Price Flipkart Wholesale
Senior Brand Manager (1 yr 2 mos)
Modicare Ltd (KK Modi Group)
Assistant Manager (Marketing) (1 yr 1 mo)
Videocon Consumer Durables
Brand Marketing (2 yrs 8 mos)
Education
PGDM at New Delhi Institute Of Management
Bachelor of Business Administration (BBA) at Guru Gobind Singh Indraprastha University
at SDPS, Pitam Pura