Chetna Sharma

Performance Marketing Manager

Delhi, India14 yrs 6 mos experience

Key Highlights

  • Over 13 years of experience in diverse industries.
  • Recipient of Best Marketing Initiative Leader award in 2023.
  • Successfully launched campaigns increasing user base by 25%.
Stackforce AI infers this person is a Fintech marketing expert with extensive experience in B2B and B2C strategies.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingB2b Marketing StrategyCustomer MarketingIntegrated Marketing Communications PlanningMarketing Communications Planning

Other Skills

Market AnalysisCustomer Relationship ManagementPublic RelationsCommunicationCorporate BrandingRetention StrategiesBusiness-to-Business (B2B)Business StrategyPress ReleasesB2B MarketingPerformance MarketingEmail MarketingBrand MarketingSocial Media MarketingPositioning (Marketing)

About

As the Lead - India Marketing at PingPong, a fintech company that enables cross-border trade, I oversee the 360-degree marketing strategy, brand management, corporate PR, ATL, and digital initiatives for the Indian market. I have more than 13 years of experience in creating and executing innovative and impactful brand campaigns, new product launches, and retail marketing programs across diverse industries, such as Fintech, ecommerce consumer durables, FMCG, and retail. My core competencies include marketing communications, digital technology, Brand management and product marketing. I am passionate about leveraging data-driven insights, creative thinking, and cross-functional collaboration to deliver value for customers, partners, and stakeholders. I am also a recipient of the Best Marketing Initiative Leader award in 2023 for launching a successful cross-border trade campaign that increased the user base and retention rate of PingPong by 25%.

Experience

14 yrs 6 mos
Total Experience
2 yrs
Average Tenure
--
Current Experience

Banaraswala ghat se ghar tak

Marketing Head

Feb 2025Nov 2025 · 9 mos · Noida, Uttar Pradesh, India

Chalu aapna desi chinese

Head of Marketing

Dec 2024Nov 2025 · 11 mos · Noida, Uttar Pradesh, India · On-site

  • Managed marketing strategies for a food and beverage QSR brand, focusing on brand management, market expansion, and customer engagement both in-store and through digital marketing.
  • Successfully increased in-store footfall and brand visibility, leading to a growth in sales and customer loyalty.
  • Implemented cost-effective marketing campaigns that resulted in a significant increase in online orders and overall revenue.
  • Developed skills in brand management, market analysis, digital marketing, and customer relationship management
  • . Pr & Crm
Brand ManagementMarket AnalysisDigital MarketingCustomer Relationship Management

Pingpong

Lead - India Marketing

Aug 2021Apr 2024 · 2 yrs 8 mos · Delhi, India

  • B2B Marketing,360* marketing, Brand Management, Corporate PR, ATL, Digital
Public RelationsB2B Marketing StrategyCommunicationCustomer MarketingCorporate BrandingRetention Strategies+17

Walmart

3 roles

Senior Brand Marketing Manager

Oct 2020Jul 2021 · 9 mos

B2B Marketing StrategyCommunicationCustomer MarketingIntegrated Marketing Communications PlanningBusiness-to-Business (B2B)Business Strategy+7

Marketing Manager

Promoted

Oct 2016Oct 2020 · 4 yrs

B2B Marketing StrategyCommunicationCustomer MarketingIntegrated Marketing Communications PlanningBusiness-to-Business (B2B)B2B Marketing+6

Assistant Marketing Manager

May 2014Sep 2016 · 2 yrs 4 mos

CommunicationCustomer MarketingIntegrated Marketing Communications PlanningBusiness-to-Business (B2B)Website AdministrationB2B Marketing+4

Best price flipkart wholesale

Senior Brand Manager

Jun 2020Aug 2021 · 1 yr 2 mos

B2B Marketing StrategyCommunicationCustomer MarketingRetention StrategiesIntegrated Marketing Communications PlanningBusiness-to-Business (B2B)+10

Modicare ltd (kk modi group)

Assistant Manager (Marketing)

Apr 2013May 2014 · 1 yr 1 mo · Delhi

CommunicationCustomer MarketingWebsite AdministrationMarketing Communications PlanningSocial MediaTrade Marketing+1

Videocon consumer durables

Brand Marketing

Aug 2010Apr 2013 · 2 yrs 8 mos · Gurugram, Haryana, India

  • Sr. Executive, Brand & Digital Marketing -Videocon Industried Ltd.
CommunicationCustomer MarketingWebsite AdministrationMarketing Communications PlanningSocial MediaTrade Marketing+1

Education

New Delhi Institute Of Management

PGDM — Marketing

Jan 2008Jan 2010

Guru Gobind Singh Indraprastha University

Bachelor of Business Administration (BBA)

SDPS, Pitam Pura

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