Sep 2022 – Present · 3 yrs 9 mos · Remote

• Consultant- Digital Marketing Trainer

Nov 2021 – Present · 4 yrs 7 mos · Remote

• Facebook Meta expert with a decade of experience optimizing campaigns, driving engagement, and achieving measurable results in social media marketing

Jun 2021 – Nov 2021 · 5 mos · Bangalore Urban

• Led media marketing and brand management initiatives, ensuring consistent brand communication across offline and digital channels.
• Planned and executed integrated marketing campaigns combining traditional media with digital marketing strategies to improve brand reach and engagement.
• Managed ATL (Above The Line) and BTL (Below The Line) vendor partnerships, coordinating campaigns across print, outdoor media, events, and promotional activities.
• Oversaw digital marketing initiatives including social media campaigns, content promotion, and online engagement strategies to strengthen the brand’s online presence.
• Coordinated with agencies, creative teams, and vendors to ensure seamless campaign execution and brand consistency.
• Monitored campaign performance and optimized marketing activities to improve visibility, audience engagement, and marketing ROI.

Mar 2021 – Present · 5 yrs 3 mos

Feb 2021 – Jun 2021 · 4 mos

• Developed digital marketing strategies and campaign roadmaps aligned with business growth and brand objectives.
• Managed marketing budgets, ensuring optimal allocation of resources to maximize campaign performance and ROI.
• Planned, executed, and optimized multi-channel marketing campaigns across digital platforms.
• Led and coordinated with the design and development teams to ensure timely delivery of creative assets, landing pages, and campaign requirements.
• Ensured alignment between marketing strategy, creative execution, and technical implementation to deliver effective marketing outcomes.

Sep 2019 – Dec 2020 · 1 yr 3 mos · Bangalore

• Planned and executed brand awareness programs and marketing initiatives to increase product visibility and customer engagement.
• Managed digital marketing campaigns focused on lead generation, customer acquisition, and promotional activities across online channels.
• Handled marketing and promotional strategies for product brands including Clinx, Worthit, and Stolt.
• Managed and optimized product listings, promotions, and performance on major e-commerce marketplaces such as Amazon and Flipkart.
• Monitored campaign performance, marketplace analytics, and customer engagement metrics to improve sales performance and brand reach.

Oct 2018 – Jul 2019 · 9 mos · Bengaluru

• Designed and developed training modules and curriculum for digital marketing programs, ensuring structured and practical learning outcomes.
• Prepared online and offline assessment materials, including test papers and evaluation frameworks to measure candidate progress and understanding.
• Worked as a full-time trainer, delivering classroom and practical training sessions on key digital marketing concepts and tools.
• Successfully trained and mentored 186 candidates, including fresh graduates and experienced professionals, helping them build industry-ready digital marketing skills.

Nov 2017 – Present · 8 yrs 7 mos · India

• Seasoned Google Campaign expert with 11 years of experience driving successful digital marketing strategies as a Consultant, Trainer & Strategist

Sep 2016 – Mar 2017 · 6 mos · Kolkata Area, India

• Working with UK and Ireland clients, website related to accounts and compliance management. Managing website audits; namely surfaccounts.com. Responsible for the release note, data migration with the web portal like Zen desk. Active in social media promotions. Responsible for the documentation of project presentations. Hands-on experience in managing release management.

Jul 2015 – Sep 2016 · 1 yr 2 mos · Kolkata

• Working with UK clients. Take care for the website both on page and off page Work. Also work as a website analyzer. Implementation of the website, for the updating of the meta title, tag and description section, web content with the google analytics code too. Work with the social media sites for promotion and branding. Presently working with, more than 40 site (Off Page) and more than 180sites (On Page).
• Do take care of the content management section with the content team.

Jul 2014 – Jun 2015 · 11 mos · Kolkata Area, India

• Worked with Ecommerce site (Yologear, Rishtey Kart). Both Website Analysis, On Page and Off page. Branding and promotion in the social media. Also worked for the ecommerce panel management for this above mention sites, from product updation till purchase department.
• Worked with the design team of the bag section, for the finalization of the product.
• Other than Ecommerce site worked for cloud computing (report-excel, V-comply).
• Played the role for Business Development executive, bring business leads. Research work for the business development and also for the business presentation.
• Took part in the NASSCOM Product Conclave in 2014 held at Hyatt Regency Kolkata.

Aug 2012 – Jun 2014 · 1 yr 10 mos · Kolkata , India

• Worked with Ecommerce Sites, like samsoniteindia, Kitchens of India, Bwitch, sennheiser etc. Take care of the off page section, keyword suggestion, promotion and branding in the social media. Tacking of the traffic from google analytics month wise.