Feb 2021 – Jul 2022 · 1 yr 5 mos

• Channel & Customer centric Business Plans, New Product Development (NPD) and Market Business Strategy (MBS). Manage large volume transactions across 6 categories and 35 active Geographies. Developed Exports Business plan, strategic sales forecasting, Business analysis, Customer relationship management etc.

Aug 2017 – Jan 2021 · 3 yrs 5 mos

Mar 2013 – Aug 2017 · 4 yrs 5 mos

• Developing Export marketing and sales plan, strategic planning / forecasting , Business analysis, Export Documentation and other market specific import regulations, Customer relationship management etc.
• Steering Sales and market operations to ensure accomplishment of set business targets in all markets with Indian Diaspora.
• Liaising with R&D for New product Development as per market requirement and demand-
• ;Being responsible for both Top line and Bottom line
• Developing new markets and sources for enhancing business.Accordingly devising business plans for these markets.
• Re-set the chocolates exports to other Nestle markets after a hiatus of 15 years
• Sound understanding of the difference in food regulations of different markets.

Sep 2008 – Mar 2013 · 4 yrs 6 mos

• Work Profile: Single point of contact to enable Nestle brands device & execute Consumer Communication Strategies
• Liaison with agencies, brief them and evaluate the communication developed.
• Ensure Nestle brands adhere to global communication guidelines like Maggi.
• Evaluate communication and making adjustments to communications developed through consumer speak.
• Help Nestle brands get onto Social bandwagon i.e. on facebook (Kitkat, Maggi, Milkmaid etc)

Dec 2006 – Aug 2008 · 1 yr 8 mos

• Accounts: Globus Spirits Product Range i.e. Samurai Gold Whiskey, White Lace Vodka & Gin and Hannibal Rum, Globus Spirit’s new product development, Godfrey Philips India Ltd, Tea City, Luminous Inverters, Cairn India Pvt. Ltd, Amar Ujala
• Work Profile: Consulting on brand related issues and devising 360 communication strategy
• Product launch: Samurai Gold whiskey, White Lace Vodka & Gin in Punjab, Haryana & Rajasthan successfully.
• Launch of Test Markets for Fundamint, namely Jaipur & Ahmedabad.
• Product Positioning: On the basis of category & competition, suggesting an available positioning platform for a new product.
• Develop positioning concepts that tap into a set of motivations & desires.
• Organizing and conducting primary research work across multiple centers to validate the desired positioning concept through consumer speak.
• Collating & analyzing data to evolve strategic positions basis the intrinsic values of the new or existing brands.

Jan 2006 – Dec 2006 · 11 mos

• Accounts: Easy Bill (a Hero group venture), Sony, New Business (Dainik Jagran), Anand Group (OEM Manufacturer)
• Work Profile: Understanding client requirements, discussing brand issues and communication strategies with the client.
• Involved in day-to-day working of Sony Wega, LCD, Hi-Fi Music systems & Walkman
• Launched the Freedom campaign for Easy Bill successfully all over India.
• Co-ordinating with all internal departments of Advertising (studio/ creative/ planning) to ensure smooth flow of day to day jobs.
• Co-ordinating with Media agencies.
• Organizing and supervising research work.
• Handling financial issues with the client (timely estimation & collection).
• Contributing in new business pitches through preliminary draft presentations.