Vikalp Nigam

Business Development Executive

Mumbai, Maharashtra, India11 yrs 8 mos experience
Highly Stable

Key Highlights

  • Over 11 years of experience in marketing across major media companies.
  • Expert in B2B and brand marketing strategies.
  • Proven track record in driving demand generation and brand awareness.
Stackforce AI infers this person is a Marketing Leader with expertise in B2B and MarTech industries.

Contact

Skills

Core Skills

B2b MarketingBrand MarketingBusiness Insights

Other Skills

Strategic EventsEnterprise MarketingVendor RelationsPerformance MarketingSales EnablementDigital MarketingPaid MediaDemand GenerationThought LeadershipIntegrated Marketing CommunicationsCommunicationTeam ManagementBusiness StrategyManagementAnalysis

About

With over 11 years of experience, I have had the opportunity and the privilege to work at some of the most influential media and internet companies, across building brands, consumer marketing, business marketing, performance marketing, brand strategy, sales enablement, digital marketing, paid media, demand generation, thought leadership and integrated marketing communications amongst others. Currently as part of the Affinity Global group, my key responsibility is to help brands achieve their performance KPIs by reaching consumers via OEMs and browser-based marketing and thinking beyond search and social platforms through VEVE for the North America, UK and EU markets in my capacity as Director of Marketing. Prior to that I was part of the Global Business Marketing (GBM) team and Global Consumer Marketing (GCM) team at Twitter, leading the India market, responsible for building advocacy for Twitter amongst our consumers, customers and partners and work on enhancing Twitter’s business reputation and driving a positive perception in the market. Prior experience at Network18 Media and Investment Limited - one of India's biggest media houses working across multiple genre-leading brands like CNBC-TV18, CNBC Awaaz, CNN-News18 to name a few.

Experience

11 yrs 8 mos
Total Experience
2 yrs 4 mos
Average Tenure
6 mos
Current Experience

Meta

Business Marketing Manager

Nov 2025Present · 6 mos · Mumbai, Maharashtra, India

Affinity global inc.

Director, Marketing

Mar 2023Oct 2025 · 2 yrs 7 mos · Mumbai, Maharashtra, India

  • Leading all business marketing efforts for VEVE across APAC, North America, UK and EU markets for VEVE. Helping brands look beyond search and social and reach out to consumers via OEM and browser-based marketing instead.
  • Primary focus involves around building category awareness, product education and leading demand generation efforts.
Business InsightsB2B MarketingBrand MarketingStrategic EventsEnterprise Marketing

Twitter

2 roles

Sr. Marketing Manager, Global Business Marketing

Jan 2022Jan 2023 · 1 yr

Business InsightsB2B MarketingStrategic EventsEnterprise MarketingVendor Relations

Marketing Manager, Global Business Marketing

Nov 2019Dec 2021 · 2 yrs 1 mo

Business InsightsB2B MarketingEnterprise MarketingVendor Relations

Cnn-news18

AGM, Marketing

Mar 2019Nov 2019 · 8 mos · Mumbai/Delhi, India

Business InsightsB2B MarketingStrategic EventsEnterprise MarketingVendor Relations

Cnbc-tv18

AGM, Marketing | CNBC-TV18, CNBC Prime HD

May 2015Nov 2019 · 4 yrs 6 mos · Mumbai

Business InsightsB2B MarketingStrategic EventsEnterprise MarketingVendor Relations

1 yr 9 mos

2 roles

Management Trainee | Corporate Development | Network18

May 2014May 2015 · 1 yr · Mumbai Area, India

  • Worked closely with the New Media team at IndiaCast (TV18 and Viacom18 venture) to understand the entire digital ecosystem in India
  • Worked on the newsletter strategy for Topper TV – India’s 1st 24*7 Education channel to ensure low fall out rate and high engagement

Network18 Media & Investments Limited

Present

Dlf utilities ltd.

Summer Internship

May 2011Jul 2011 · 2 mos · Gurgaon, India

Education

Indian Institute of Management, Indore

Master of Business Administration (M.B.A.)

Jan 2012Jan 2014

Maulana Azad National Institute of Technology

Bachelor of Technology (B.Tech.) — Electrical Engineering

Jan 2008Jan 2012

Kendriya Vidyalaya No. 2, Gun Carriage Factory, Jabalpur

Jan 2000Jan 2008

Scholar's Home, 1 Astley Hall, Dehradun(248001), Uttarakhand

Jan 1995Jan 2000

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