Dec 2022 – Nov 2025 · 2 yrs 11 mos · Gurugram, Haryana, India

• Led the Enterprise, SMB, and Value Channel business for AMD Ryzen-powered Notebooks, Desktops, Workstations, and EPYC-powered Servers across the North region (Delhi NCR, Punjab, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, J&K, and Himachal Pradesh).
• Managed OEM relationships with HP Inc., HPE, Lenovo, Dell, and Acer to drive market share growth for AMD-powered systems.
• Handled Key Account and Partner Account Management to strengthen business growth and partner engagement.
• Managed distributor relationships and coordinated closely to ensure smooth supply, pricing alignment, and business expansion.
• Led business planning, marketing initiatives, partner events, and promotional activities to increase AMD product visibility and adoption in the region.

Jan 2020 – Nov 2022 · 2 yrs 10 mos

• Led Team of 10+ Sales Managers of Advance Solution Business for North.
• Successfully managed Advance Solution Business unit with an annual turnover of ₹1000 crore as KAM, Major product line HPE , Nvidia , Cisco, Juniper, Ruckus, Logitech, Comscope, Arista, Opengear , Google, Riverbed, Dlink & other Networking and Audio Video Products.
• Also handled Dell EMC, Veritas, Symantec, Mcafee & other Storage Vendor.
• Vendor Management.
• Relationship management with SI & Channel partners & Enterprise Customers.
• Aligned the Sales & Product team to get the best deal for Organization & Customers.
• Appointed new Channel Partners for maximum coverage & maintained decent Market & Wallet share in all the assigned product line.

Nov 2018 – Dec 2019 · 1 yr 1 mo

• Led turnover of 500 Cr+ for the year with increase in market share YOY
• Team management & motivation for encourage high performance & sustain
• Ensuring product portfolio presence with respective accounts.
• Relationship management with SI & channel partners.
• Drive Breadth in channel for maximum coverage.
• In depth knowledge of partner management & key accounts, understanding of their business and providing the solutions accordingly.
• Increase in Market share in respective vertical & wallet share in customer /partner portfolio.
• Complete AR controls for respective verticals.
• Work along with Company goal in long term for achievement for the same.

Oct 2016 – Sep 2018 · 1 yr 11 mos · New Delhi, Delhi, India

• Administered 200 Cr+ of Channel business yearly of B2B & Stock & sell business of Commercial Desktops, and Notebooks & Workstation as a Product Champ.
• Brands Covered Acer , Lenovo , Dell & HP.
• Handled 150Cr+ of channel portfolio of Key Accounts as an Account Manager who were major contributor towards Overall Revenue of Ingram Micro.
• Relationship management with key dealers of IT & increase the business for the organization.
• Aligning the sales & product team to get the best deal for Organization & Customers.
• Accountable for regular co-ordination with Vendor & Channel Partners.
• Set higher objectives quarter by quarter & successfully achieved them.

Apr 2010 – Sep 2016 · 6 yrs 5 mos · New Delhi, Delhi, India

• Administered 180 Cr+ of business from North.
• Increase in Market share in the Total Tam of the market share.
• Expansion of all products portfolio with respective accounts/Partners.
• Manage partners for maximum coverage in respective territory.
• Channel development in each market.
• Strategy driven for each segment/geography separately.
• Building strong relationship with partners to managed wallet share for all the assigned product.
• Understanding of customer expansion plan, new initiative & alignment.

Dec 2009 – Mar 2010 · 3 mos · Noida, Uttar Pradesh, India

• Encourage SME and Corporate clients to serve them with best of their business promotion through online medium (Internet Marketing) also serve them with wide variety of business promotion tools offered by Indiamart.
• Responsible for achieving targets for Sales, Revenue and Market Share for the assigned product category.
• Strategize and Implement Company’s sales & plans for business development.
• Creating new avenues by which better service to be offered to clients.
• Maintaining relationship with the existing clients to generate references from them.
• Market research before the launching of new products and existing products for the company.
• Assisting in Formulating Marketing strategies to achieve pre-determined.

Jun 2009 – Nov 2009 · 5 mos · Punjab, India

• Team Management and Revenue generation through the team and channel partners.
• Channel Sales & dealer and distributor management.
• Monitoring Collections of dealers and distributors and evaluate their accounts.
• Looking after channel sales and retail sales.
• Monitoring various Sales Promotion activities.
• Implementing Trade and consumer Schemes.
• Effective distributors and dealers’ relationship management and Client and retailers co-ordination.
• Identification, selection, Motivation and engagement of channel partners in the assigned product channels.
• Training of Channel partners and counter salesmen to build competence in selling products.
• Market research before the launching of new products and existing products for the company

Aug 2008 – May 2009 · 9 mos · Noida Area, India

• Encourage SME and Corporate clients to serve them with best of their business promotion through online medium (Internet Marketing) also serve them with wide variety of business promotion tools offered by Indiamart.
• Responsible for achieving targets for Sales, Revenue and Market Share for the assigned product category.
• Strategize and Implement Company’s sales & plans for business development.
• Creating new avenues by which better service to be offered to clients.
• Maintaining relationship with the existing clients to generate references from them.
• Market research before the launching of new products and existing products for the company.
• Assisting in Formulating Marketing strategies to achieve pre-determined.