Sep 2021 – Mar 2024 · 2 yrs 6 mos

Feb 2020 – Sep 2021 · 1 yr 7 mos · North East

Sep 2018 – Nov 2019 · 1 yr 2 mos · KOLKATA

Aug 2016 – Sep 2018 · 2 yrs 1 mo · Indore, Madhya Pradesh, India

• Area Sales Manager

Jul 2015 – Jul 2016 · 1 yr · MPCG

• Responsible for PREPAID business of DURG cluster with revenue size of 7 cr.
• Responsible for entire distribution model, revenue and activations, OL expansion.
• Leading and developing team including On Roll TSM/RSR/Channel Partners.
• Responsible for team’s appraisal, review and feedback mechanism.
• Responsible for revenue and ARPU growth with effective distribution and resource development.
• Accountable for infrastructure in terms of Market Coverage/Service Norms/resource deployment/OL base in terms of transacting and activating.
• Territory wise planning with each territory managers.
• Responsible to increase traffic from low utilized sites.
• Initiative to increase CMS and RMS.
• Monitoring Team & provide adequate support and Guidance. This is being done by the weekly review and frequent territory Visit.
• Achievement of Revenue Targets. Distributor Wise bifurcation given to each territory Managers for revenue targets.
• Ensure distributor Investment and Involvement in business with desired stock norms, category, and trade pipeline. Continues monitoring their efficiency by performance review, ROI generations, and Trade relationships.
• Effective Implementation and Continues Monitoring of Inputs, New Launch and Category extensions.
• Ensure Continues visibility, alignment between ATL and BTL, Effective Communication mechanism and customer drive to create demand and customers

Mar 2014 – Jun 2015 · 1 yr 3 mos · UP WEST

• Responsible for PREPAID business of Agra City.
• Driving acquisition and primary, secondary, tertiary target.
• To lead the process of customer acquisition and building market share thru aggressively targeting new customers on gross basis, with constant focus on quality acquisitions through innovative market penetration strategies and effective channel construct. .
• Execution of sales plan in their respective zones to achieve desired numbers and market share as well as revenue for Pre-paid.
• Develop effective and productive channel construct to meet targeted numbers and revenue for the zone.
• Ensure the desired product availability up to the last point of the market.
• Ensure that the distributors/ retailers maintain adequate stocks and merchandise as per norms.
• Ensure the availability of required manpower at distributorships as per plan and monitor their conduct/ behavior.
• Build trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame.
• Work with circle marketing in management of schemes/ promotions/ contests being run to promote the company brand.
• Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets. Establish training plan for dealership. Assess training requirements on an ongoing basis. Coordinate with training content and service providers to implement training.
• Establish retail channel schemes at the zonal level based on corporate guidelines and with the approval of the circle/zone sales head.
• Ensure targeted productivity norms for the channel.
• To ensure Proper retail penetration.
• Build and develop team. Enhance team motivation and productivity levels. Assist HR in identifying team-training inputs.
• Assess and analyze impact of trade promotions/ schemes/ promotions/ contest being run by the circle and communicate feedback to Circle Distribution.

Aug 2007 – Feb 2014 · 6 yrs 6 mos · Agartala Area, India

• Key Account Management – Prepaid Business
• Monitoring KROs driving acquisition/revenue.
• Giving sales forecast, affirming modern trade performance.
• Planning secondary schemes for MT.
• Monitoring stock levels.
• Driving 30 % of State business through APP.
• Maintenance of BRAND AND BUSINESS HYGIENE in all APP s.
• Expansion of APP as per AWW.
• Marketing engagement program through Focus group discussion/Depth Interview & different acquisition camp.
• Additional Deliverables
• MARKETING & COMMUNICATION (Vertical reporting to Circle Marketing Head)
• Branding/ Road Shows
• Instrumental in Events and Promotion through proper media management
• Deft in Vendor Management and Sales Support through sales Cam / Customer Engagement Program
• Involved in Cell city / Zone Hygiene Management
• Handling a merchandising team of 7 people, ensuring all CAT A/CAT B/CAT C outlets THROUGH PROPER TRAINING AND MONITORING.
• Retail meet and engagement activity.
• Trade budget development.
• Responsible for ATL – to maintain outdoor visibility through different mediums branding (Eg: Bus Shed/ Traffic Point/ Highway medium/ Dhaba/ Kiosk/ Hoardings/ Road Divider etc)
• Accountable for BTL – to maintain Retail Visibility through signage (NLB/GSB) and POP deployment/ In shop and on shop visibility maintaining visibility stand.
• New town launches
• Cross promotional tie ups
• Trade and consumer offer launches
• BTL ACTIVATION budget utilization
• Effective and efficient closure aligning with commercial team.
• Supporting Key Deliverables:
• Retail sales:
• Develop the retail vertical from ground up, including product, marketing and sales channel
• Acquire significant market share for the company as retail loyalty solution providers
• Create sustainable, profitable line of business for the company