Akarsh Saxena — Digital Marketing Specialist

𝐁𝐫𝐚𝐧𝐝 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 | 𝐗𝐋𝐑𝐈 𝐀𝐥𝐮𝐦 I am a full-stack marketer who bridges the gap between Brand Storytelling and Performance Data. With experience spanning high-growth startups and global tech giants, I help brands grow by combining creative intuition with rigorous measurement. 𝐂𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐚𝐭 𝐆𝐨𝐨𝐠𝐥𝐞, I serve as a Strategic Partner for a $200M+ portfolio of US advertisers. I move beyond platform execution to advise C-level stakeholders on long-term marketing strategy, media mix modeling, and full-funnel growth (Search, Video, & AI). +1 𝐏𝐫𝐞𝐯𝐢𝐨𝐮𝐬𝐥𝐲, I led Brand & Retention charters that delivered hard business outcomes: • 𝐀𝐭 𝐂𝐥𝐞𝐚𝐫𝐭𝐫𝐢𝐩: Drove 272% business growth and INR 156 Cr of incremental GMV impact by orchestrating data-driven influencer campaigns and CRM strategies. • 𝐀𝐭 𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭: Managed INR 100 Cr+ ATL budgets for "The Big Billion Days," executing high-stakes campaigns across TV, Print, and OOH. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: • 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Brand Management, Joint Business Planning (JBP), Go-To-Market Strategy • 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐆𝐫𝐨𝐰𝐭𝐡: Google Ads Ecosystem, CRM & Retention, Customer Lifecycle Management • 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: SQL, Marketing Analytics, Attribution Modeling, Dashboarding.

Stackforce AI infers this person is a Marketing Strategist with expertise in E-commerce and Digital Marketing.

Location: Gurugram, Haryana, India

Experience: 3 yrs 10 mos

Skills

Marketing Strategy
Performance & Growth
Customer Retention
Brand Management

Career Highlights

Drove 272% business growth at Cleartrip.
Managed a $200M+ portfolio at Google.
Executed high-stakes campaigns at Flipkart.

Work Experience

Google

Digital Marketing Strategist (1 yr 4 mos)

Cleartrip

Senior Manager (Brand Marketing) (3 mos)

Manager (Brand Marketing) (1 yr 3 mos)

Managment Trainee (6 mos)

Flipkart

Management Trainee (6 mos)

Nestlé

Sales Intern (1 mo)

Godrej Consumer Products Limited

Live Project Intern (2 mos)

WedMeGood

Marketing Intern (0 mo)

Rex Ideas

Marketing Intern (3 mos)

Education

PGDM at XLRI Jamshedpur

Bachelor of Arts - BA at Jiwaji University (JU), Gwalior

12th at Silver Bells School

10th at Vandana Convent Sr. Sec. School

Akarsh Saxena

Digital Marketing Specialist

Gurugram, Haryana, India3 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Drove 272% business growth at Cleartrip.
Managed a $200M+ portfolio at Google.
Executed high-stakes campaigns at Flipkart.

Stackforce AI infers this person is a Marketing Strategist with expertise in E-commerce and Digital Marketing.

Contact

akarsh.saxena.9@outlook.com LinkedIn

Skills

Core Skills

Marketing StrategyPerformance & GrowthCustomer RetentionBrand Management

Other Skills

Google AdsYouTubeGoogle GeminiDigital Marketing ConsultingGoogle SlidesJoint Business PlanningLead GenerationStakeholder ManagementMulti-functionalProblem SolvingBrand StrategyMarketing Campaign ManagementCampaignsMedia PlanningIntegrated Marketing

About

Experience

3 yrs 10 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 4 mos

Current Experience

Google

Digital Marketing Strategist

Jan 2025 – Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Manage a $200M+ annual portfolio of US Mid-Market advertisers across Lead Generation verticals (Education, FinTech, Insurance), acting as a long-term strategic partner for sustainable business growth.
𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐢𝐧𝐠: Partner with Account Executives and C-level stakeholders to diagnose complex performance bottlenecks, translating ambiguous market signals into clear, actionable roadmaps for business scaling.
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Lead high-impact Joint Business Plans (JBPs) and Quarterly Business Reviews (QBRs), crafting data-driven narratives that align Google’s marketing ecosystem with the client’s C-level business objectives.
𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Design and present comprehensive media strategies to expand client footprint. I prove the value of upper-funnel investment (YouTube, Demand Gen) and automated solutions (Performance Max) through detailed forecasting and audience analysis.
𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Utilize internal measurement studies (Brand Lift, Search Lift, Incrementality) to validate marketing impact, helping clients move from "last-click" assumptions to data-backed investment decisions.

Google AdsYouTubeGoogle GeminiDigital Marketing ConsultingGoogle SlidesJoint Business Planning+4

Cleartrip

3 roles

Senior Manager (Brand Marketing)

Oct 2024 – Jan 2025 · 3 mos · Bengaluru, Karnataka, India

Successfully spearheaded a key inter-company data sharing arrangement from the marketing standpoint
Continued to deliver on the other responsibilities as in the previous role

Manager (Brand Marketing)

Jul 2023 – Oct 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India

𝙁𝙡𝙞𝙥𝙠𝙖𝙧𝙩 𝙂𝙧𝙤𝙪𝙥
𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘙𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵
Headed Customer Retention Management for Cleartrip B2C & B2B with channels like Push, WhatsApp
Delivered 326% business growth in 2 quarters, generating INR 187 Cr of annual incremental GMV impact
Defined off and on-platform user journeys for different user cohorts to maximise retention by enhancing experience
Streamlined PN campaign execution by 66% through a self-developed tool utilizing API integration
𝘉𝘳𝘢𝘯𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵
Ideated data-driven influencer campaigns, driving results through strategic selections | Cut CPA by 80%
Refined scripts and directed video edits to ensure precise brand portrayal & effective product messaging
𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘦𝘥𝘪𝘢
Orchestrated media planning on Meta Ads for key products & growth charters like SuperCoins, loyalty
Defined target cohorts, crafted campaign strategies, including structure, phasing, budgets & platform mix
Monitored key campaign & platform metrics | Provided actionable insights for performance optimization
𝘔𝘪𝘴𝘤𝘦𝘭𝘭𝘢𝘯𝘦𝘰𝘶𝘴
Managed an annual budget of INR 20 Cr+, strategizing allocation across growth levers, CRM, and media
Drove instrumentation, fixes & feature dev. for marketing tools via collaboration with prod, tech, analytics
Led data-driven traffic & conversion planning for mktg initiatives with demand planning, category teams
Managed a lean team of three | Robust training & guidance |Effectively retained & engaged key talent

Multi-functionalProblem SolvingBrand StrategyCustomer RetentionMarketing Campaign ManagementCampaigns+3

Managment Trainee

Jan 2023 – Jul 2023 · 6 mos · Bengaluru, Karnataka, India

𝙁𝙡𝙞𝙥𝙠𝙖𝙧𝙩 𝙂𝙧𝙤𝙪𝙥
Implemented automation using APIs, sheets and SQL, reducing 6+ work hours spent in daily reporting
Engineered a 99% accurate SQL-based fraud detection system, slashed TAT by 90%, saved INR 1L/mos
Spearheaded perf. team's marketing analytics, experienced in Google Ads, DV360 & GSC data analysis
Collaborated with media agencies for seamless execution across FB, affiliates, etc

AutomationCleverTapGoogle AnalyticsProblem SolvingData AnalysisBranch+1

Flipkart

Management Trainee

Jun 2022 – Dec 2022 · 6 mos · Bengaluru, Karnataka, India · Hybrid

Responsible for ATL media GTM planning & deployment for flagship brands like Flipkart, Shopsy, FKH+
Managed 10+ media agencies for comprehensive channel coverage spanning TV, newspaper, OOH etc
Led the execution of 20+ campaigns totaling INR 60 Cr+ including high stakes “The Big Billion Days 2022”
Leveraged TGI, IRS, BARC to analyze media consumption across markets, guiding INR 100 Cr+ ATL strategy

Stakeholder ManagementProblem SolvingCrisis ManagementATL Media PlanningCampaign Execution

Nestlé

Sales Intern

Oct 2021 – Nov 2021 · 1 mo · India

Nesternship 2021| Top 1% among ~1 Lakh applicants| Recruited in the Nestle Professional division
Tapped the premium segment by executing sale of the R&G Coffee machines in the Chandigarh region
Identified 235 potential customers | Shortlisted 21 prospects | Conversion: 24%

Product PromotionCustomer EngagementSales Strategy

Godrej consumer products limited

Live Project Intern

Jul 2021 – Sep 2021 · 2 mos · India · Remote

Chosen among 350+ students to develop a salesperson gradation model for incentivization, management & re-skilling
Conducted Regression-Correlation studies over national salesforce data | Delineated 6 determinants

Sales Data AnalysisStrategic PlanningIncentive Modeling

Wedmegood

Marketing Intern

Jan 2021 – Jan 2021 · 0 mo

Projects: Identifying gaps affecting B2B sales to the nurtured vendors | Boosting B2B sales
Conducted 1K+ consumer immersions, recognized 24 pain points, 7 critical factors derailing conversions
Executed sales analytics over 22 categories with 86k vendors spanning 600 cities for expansion insights
Boosted profits by INR 2.3 Lakhs | Proposed a sales negotiation guidebook for managing future leads
Designed 3 dashboards using Excel & BI for performance analysis, boosting sales operations efficiency

Consumer ResearchData Analysis & VisualizationB2B Sales Strategy

Rex ideas

Marketing Intern

Jul 2019 – Oct 2019 · 3 mos · Gwalior, Madhya Pradesh

My responsibility as a Marketing Intern was to identify and engage with potential candidates for an event (Global Youth Leaders Fellowship Program). Apart from this, some additional duties like managing official e-mail communication with the candidates, handling queries of the stakeholders and forming connections with schools and colleges were also assigned to me.

Relationship BuildingCommunication