Jan 2023 – Present · 3 yrs 4 mos · Paris · Remote

• Go-to-Germany-Stories is a podcast dedicated to expanding into the German market. I interview entrepreneurs, country managers, and other international expansion experts to discuss their most important learnings, successes, failures, and much more. Through frank and open conversations, I offer all those involved in the exciting process of internationalisation concrete advice on how to launch their business successfully in international markets.

Jan 2021 – Present · 5 yrs 4 mos · Paris

• Hi Inov is a European B2B fund made by entrepreneurs for entrepreneurs and based in Paris, Lyon and Munich. We support outstanding hypergrowth companies who transform the ever-changing services and industrial landscape with their innovative digital deep-tech technologies.

May 2019 – Present · 7 yrs · Paris · Remote

• We want to build a vibrant European Tech Ecosystem!
• The European Champions Alliance (ECA) is a non-for-profit initiative by a group of passionate entrepreneurs and business development experts who stand for European Tech and values.
• The ECA builds bridges between Start-ups / Scale-ups, SMEs, Corporates and other supporters
• of the tech ecosystem in Europe to harness the power of smart collaboration and to fortify the pipeline of European digital champions.
• The ECA network provides hands-on support in international business development, sales and operational growth. It activates synergies between key stakeholders and leverages the network for strategic and operational support namely to European Scaleups and SME’s to accelerate their journey to become European Champions.
• JOIN US!

Mar 2018 – Jul 2019 · 1 yr 4 mos

• At Mutual Benefits, I played a pivotal role in international business development, C-Level headhunting, and startup scouting. I successfully advised over 100 innovative tech startups, investors, and corporate leaders. Our network's top 10 partners collectively advised 300+ global digital economy companies. My expertise includes international growth strategies, business planning for expansion, interim country management, executive recruitment, and facilitating connections with investors, advisors, customers, and partners.
• Companies I advised at Mutual Benefits:
• Abbelight, Air Refund / 3 Mundi, Babbel, Business Table, Déjàmobile, Moving Lab / Demenager Facile, Dimelo, Finanzen, JobTeaser, Mirakl, Rameder.de, Easyrecrue, IConcerts, Mattr, Medecin Direct, M6 Web, Reach Five, Realytics, Sovendus, The Green Data, Uberall, Veact, Wer Liefert Was.

Sep 2012 – Feb 2018 · 5 yrs 5 mos

Sep 2017 – Present · 8 yrs 8 mos · Greater Paris Metropolitan Region

• We help B2B scale-ups win in the German market by bridging the gap between strategy and execution.
• Wyngs provides Country Management as a Service, offering French and international scale-ups the local infrastructure they need to scale predictably in the DACH region. We don't just advise; we execute.
• Key Outcomes for Our Clients:
• · Strategic Clarity: Building GTM plans that respect local market nuances to avoid costly entry errors.
• · Operational Speed: Launching your brand in Germany in months, not years, through our established local networks.
• · Growth Mastery: Helping founders navigate the complexity of internationalisation from the first idea to full market roll-out.
• Trusted by: Evaneos, PlayPlay, Lucca, Deepki and many more.
• Ready to become a European Leader? Visit our website to explore our consulting and masterclass services, or schedule a 15-minute expansion audit with me via my profile.

Sep 2010 – Aug 2012 · 1 yr 11 mos · Paris Area, France

• Come&Stay (acquired by http://www.nextedia.com) was a leading European interactive marketing agency. I led the Business Unit E-commerce, overseeing key accounts representing 20% of the annual turnover. Clients included Brandalley.fr, Mathon.fr, Showroomprivée.com, etatpur.com, DPAM.fr, and more.
• Key responsibilities:
• Pre-sales support for field sales, including proof of concept, feasibility studies, financials, KPIs, and contract drafting.
• Post-sales activities, including strategy development, campaign setup, reporting, and milestone tracking.
• Budget and forecast management, focussing on analysis and corrective actions.
• Project management.
• The Business Unit also played a central role in developing and managing the agency's ePRM and eCRM services, including defining the portfolio, pricing, customer proposals, and project fulfilment.

Jan 2008 – Sep 2010 · 2 yrs 8 mos · Paris Area, France

• Come&Stay (acquired by http://www.nextedia.com) was a leading European marketing agency. My mission was to develop and manage the partner network for distributing interactive lead-generation campaigns. I successfully managed 150 partners, with 50 of them in long-term relationships. These partners included major e-commerce websites, web portals, agencies, and database editors.
• Key responsibilities:
• Oversaw the management of the 10 million @-database.
• Executed CPM and performance-based campaigns (CPA, CPL, CPC) across the partner network.
• Strengthened partner relationships and renegotiated existing contracts.
• Identified and onboarded new partners.
• Explored and developed new business opportunities.
• Innovated lead generation products and strategies.
• Managed significant IT projects.
• Facilitated international best practice sharing.

Oct 2003 – Dec 2007 · 4 yrs 2 mos · Paris Area, France

• Mission:
• Increase turnover by developing, implementing and managing a European marketing strategy. Confirm leading position on the European market.
• Key tasks:
• Definition of sales goals and marketing strategy in collaboration with top management.
• Management of the marketing budget (1M €) and European marketing plan (marketing mix)
• Implementation of forecast system, KPIs and management reporting (ROI oriented)
• Management of the European customer acquisition strategy (SEO / SEM, affiliation, lead generation, display, shop bots)
• Development and management of the European eCRM
• Project management:
• Transfer of logistics platform in order to reduce costs and optimise productivity.
• Renewal of IT-Infrastructure: Front/Middle/Back-Office (functional specifications, choose and manage technical providers and implementers, leadership of the project team).

Sep 2001 – Sep 2003 · 2 yrs · Paris Area, France

• Mission and key tasks:
• Management of the German website
• definition and management of the german marketing plan
• management of customer acquisition strategy
• SEO/SEM
• Affiliation
• content partnerships
• lead generation
• Development and Management of the German e-CRM program
• Management of the german B2C et B2B customer service

Jan 2001 – Jan 2001 · 0 mo · Paris Area, France

• Mission:
• Management of the market entry of Decoralia.com into the German market
• Key Tasks:
• Positioning of the product range
• Country specific product marketing
• Planning and realization of marketing activities
• Establishment of partnerships
• Maintenance and development of customer and supplier relations

Jan 1999 – Jan 2001 · 2 yrs · Munich, Bavaria, Germany

• Support for Strategic Organisational Development Projects
• Continuous improvement initiative
• Change Management
• Process Management
• Project Management
• Best Practice Sharing
• Management of the Siemens Change Agent Academy
• High-potential identification
• Preparation of the career development program (organization + content)

Jan 1997 – Jan 1999 · 2 yrs · Munich, Bavaria, Germany

• Administrative support to major health card projects. Participation and support during all phases of the project life cycle. Production and distribution of collateral, file management, data collection, report creation, proofreading, research.