Jul 2023 – Jan 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Revenue Growth & P&L Management of D2C and Marketplace Brands: Dennis Lingo, Ishin, Priyaasi & Anubhutee
• P&L Leadership Across D2C and Marketplaces: Driving top-line and bottom-line growth for multiple brands through strategic planning, dynamic pricing, and performance-driven promotions.
• Marketplace Operations Expertise:
• Managing operations across major platforms like Amazon, Flipkart, and Myntra, including stakeholder negotiations, inventory planning, and optimizing terms of trade to maximize profitability.
• Quick Commerce Expansion:
• Launched Quick Commerce verticals on platforms such as Zepto and Flipkart Hyperlocal, increasing market penetration and customer reach.
• Scaling D2C Growth:
• Developed targeted marketing strategies and optimized ad spends, driving 85% YoY growth in direct-to-consumer channels, with a focus on increasing customer LTV and retention.
• International Expansion:
• Successfully launched profitable operations in the Middle East across platforms like Styli, Noon, and Namshi, diversifying revenue streams and establishing a global footprint.
• Profitability Enhancement:
• Improved EBITDA by 400 bps through data-driven pricing strategies and efficient inventory management, ensuring xx%+ CM2 profitability across all channels.
• Optimizing Ad ROI:
• Achieved a 50% increase in ad ROI and reduced promotion costs by leveraging data-driven campaign models and curated product selections for both D2C and marketplace audiences.

Sep 2022 – Jul 2023 · 10 mos

• Category Demand Manager for House of Brands on Flipkart (Myntra Fashion Brand-MFB and Flipkart Fashion Originals-FFO) - Private Label on FLIPKART
• Played a key role in driving exceptional growth and portfolio strength for the House of Brands (HOB) during the OND quarter, achieving record-breaking metrics.
• Single-handedly managed the Merchandise and Category Demand Management (CDM) charter during & post the Big Billion Days (BBD) event, ensuring seamless execution and high-impact outcomes.
• Elevated overall page view share to 28% higher than last year (LY), with record life-time highs of 6% monthly share and peak event shares reaching 7.5–8%.
• Delivered a 10% increase in merchandise share for Flipkart Lifestyle (FK LS) by sourcing the right deals, aligning with stakeholders, and driving collaborative efforts with category sell teams.
• Strengthened HOB’s category performance, maintaining the highest-ever portfolio share levels from October to November through effective collaboration with Flipkart LS teams.
• Excelled in fast-tracked knowledge transfer (KT), mastering the complexities of the CDM role in just one month, significantly reducing the typical learning curve.
• Boosted visibility and engagement by launching key initiatives, including navigation icons and performance marketing strategies, driving incremental traffic and ROI.
• Recognised for agility, quick learning, and strong stakeholder management, consistently delivering results that surpassed expectations.

Aug 2021 – Nov 2022 · 1 yr 3 mos

• Planning and Analytics Lead for House of Brands (FFO - Flipkart Fashion Originals & MFB - Myntra Fashion Brands) on Flipkart - Private Label on FLIPKART
• Led planning and analytics for the House of Brands (FFO - Flipkart Fashion Originals & MFB - Myntra Fashion Brands) portfolio on Flipkart, ensuring inventory, topline, and margin optimization.
• Streamlined disjointed systems to create a comprehensive view of inventory, revenue, and margin performance, driving sharper CM2-focused actions for the portfolio.
• Developed and implemented automated dashboards on Flipkart’s proprietary tool (FDP) for real-time tracking and data analysis, enabling leadership to make informed business decisions.
• Self-mastered R Studio to overcome data processing limitations in Excel, efficiently transforming raw data into actionable insights and improving decision-making accuracy.
• Built detailed annual operating plans (AOP) and monthly demand plans with a 97% accuracy rate, ensuring alignment with business goals and operational efficiency.
• Provided leadership with accurate analytics support through automation and real-time reporting, reducing manual intervention and increasing productivity.
• Consistently exhibited a go-getter attitude, proactively addressing data challenges and improving analytics processes to support business growth.

Jun 2021 – Jul 2021 · 1 mo · Pune, Maharashtra, India · On-site

Aug 2020 – Oct 2020 · 2 mos · Delhi, India

• Go-to-Market Strategy Consultant – Centum Learning
• Designed a comprehensive go-to-market strategy for an Ed-tech platform aimed at enhancing employability in the post-K-12 and IT skilling sectors.
• Conducted in-depth benchmarking of key players in the post-K-12 education and IT skilling landscape to identify competitive positioning and opportunities.
• Executed primary research, including surveys and interviews, to validate employability gaps and define target audience needs.
• Engaged with employers to understand supply-side challenges and assess demand for IT skill sets, aligning the platform’s offerings with industry requirements.
• Recommended platform features and identified strategic partners to enhance the platform’s value proposition.
• Estimated course structure costs and third-party content investments to ensure feasibility and profitability.
• Delivered actionable insights and strategic recommendations to improve the platform’s ability to meet employability demands and drive market adoption.

Apr 2020 – Jun 2020 · 2 mos

• Improvement in market presence & market share in the UP market for brands Bathsense and ESSESS
• Developed strategies to improve market presence and market share for the brands Bathsense and ESSESS in the Uttar Pradesh market.
• Benchmarked 46 districts on Market Potential Index (MPI) using 15 parameters to assess scalability, supplemented by parallel and cross-sector analysis of 20 companies.
• Designed a profile-based framework for dealers, identifying key drivers in retail sales to optimize channel strategies.
• Conducted a competitive analysis of four major competitors to ideate store branding offerings and create a display policy to enhance brand visibility.
• Created a Plumber’s Discount Book and Dashboard as part of a short-term engagement strategy, fostering stronger connections with influencers in the ecosystem.
• Proposed an architect engagement plan with actionable short- and long-term initiatives to drive sustained growth.
• Delivered strategic recommendations that led to an estimated 5% increase in sales and received a Pre-Placement Interview (PPI) offer for the project’s success.