Vineet Sharma

Business Development Executive

Bengaluru, Karnataka, India14 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in E-commerce account management.
Expertise in driving category growth and seller success.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a seasoned E-commerce professional with expertise in account management and business development.

Contact

Skills

Core Skills

Category ManagementAccount Management

Other Skills

SalesE-CommerceFashionTeam ManagementMarket ResearchBusiness DevelopmentData AnalysisStakeholder ManagementSales ManagementMarketingMerchandisingRetailBusiness StrategyManagementInventory Management

About

B. Tech and MBA professional with an experience in the field of E-commerce, Key Account Management, Online & Offline retail and sales. Presently working with Amazon.com as an Account Manager.

Experience

14 yrs 11 mos

Total Experience

3 yrs 8 mos

Average Tenure

8 yrs 5 mos

Current Experience

Amazon

4 roles

Manager Account Management

Dec 2023 – Present · 2 yrs 6 mos

Category Business Development Manager

Promoted

Mar 2021 – Dec 2023 · 2 yrs 9 mos

Define Category focus for marketplace channel, increase online penetration in the industry and to grow the category.
Provide inputs to Account Management for identifying strategic sellers and work with them for driving adoption of Fulfillment
solutions, input metrics, providing insights and advise of the applicability of a full range of available services.
Identify and support the implementation of specific business development opportunities for Existing Selling Partners providing
them with data-driven insights and tailored recommendations, to optimize their success on Amazon.
Identify marketing opportunities within the category and ensuring coverage of eligible brands under these.
Support AM team to Interact and influence C- level business executives for alignment on Joint Business Plan for strategic brands.
Collaborate with internal teams to identify and mitigate category specific seller issues (counterfeit, review abuse, etc.)
Stakeholder management – Marketing, Program, Category and Finance for implementing programs and business strategies.
SME – Omni Channel for entire Fashion Category Marketplace business. Building the channel from scratch for AZ marketplace.

Category ManagementSalesAccount ManagementE-CommerceFashionTeam Management

Senior Account Manager

Oct 2020 – Mar 2021 · 5 mos

Account Manager

Jan 2018 – Oct 2020 · 2 yrs 9 mos

End to end management of category’s largest national and private fashion accounts in Luggage, Handbags and Eyewear category.
Drive input matrices to help account grow - price competitiveness, better selection, fulfilled by Amazon and cluster in-stock.
Ensure tool adoption rate of managed accounts for better operational performance.
Help improving discoverability of the assortment by creating deals, sponsored products and other marketing tools.
Analysis of advertisement data for better CTR, Conversion, lesser ACOS and suggestions basis on that.
Business advisory basis on WoW/ MoM Output- GMS and Units analysis and ensure account growth.
Collaborate with other stakeholders - category BDMs, Finance, product and merchandising to drive account performance.

Snapdeal

3 roles

Team Lead - Key Account Management

Nov 2016 – Jan 2018 · 1 yr 2 mos · Gurgaon, India

In Nov 2016, after an eventful Diwali, I have been moved to a bigger role of Team Lead in KAM. As a TL KAM my responsibilities are -
Managing a team which is responsible for Key National/ Regional accounts/Brands.
Top Line growth of category on weekly/ monthly basis.
Make key assortment available at the right price and ensure that sufficient inventory is available all the time.
Bottom line growth by ensuring at least 1% of GSV contribution through Ad revenue.
Help category move towards profitability by focusing on Net Margin per unit.
Ensure better customer experience by educating accounts to follow best practices and faster deliveries.
To ensure development of team members on personal as well as on team level.

Senior Key Account Manager

Apr 2016 – Oct 2016 · 6 mos · Gurgaon, India

Snapdeal has once again prized my good work by promoting me as Senior Key Account Manager.
As a Sr KAM I am handling a diversified portfolio of different category such as Hardware and Sanitary Fitting, Home Decor, Sports and Fitness and Home Improvement sellers. My major KRAs are-
Managing Key national accounts such as - JK Lakshmi Cement Ltd., Bosch / Skil, B&D, Roca - Parryware, Hindware etc.
Help increasing the engagement of the sellers by keeping a continuous track of their performances and interacting face to face with them more often.
Help seller increase their business volume with Snapdeal.
Bridging assortment gaps at seller level by focusing on seller specific assortment.
First point of escalation for operational issues / queries.

Key Account Manager - General Merchandising

Jan 2015 – Mar 2016 · 1 yr 2 mos · Gurgaon, India

As a Key Account Manager I am handling a diversified portfolio of different category such as Hardware and Sanitary Fitting, Home Decor, Sports and Fitness and Home Improvement sellers.My major KRAs are
Managing Key national accounts such as - JK Lakshmi Cement Ltd., Bosch / Skil, B&D, Roca - Parryware, Hindware etc.
Help increasing the engagement of the sellers by keeping a continuous track of their performances and interacting face to face with them more often.
Help seller increase their business volume with Snapdeal.
Bridging assortment gaps at seller level by focusing on seller specific assortment.
First point of escalation for operational issues / queries.

Oxigen services india pvt ltd

Market Research & Audit Manager

Aug 2014 – Jan 2015 · 5 mos · Gurgaon, India

While being a part of Chairman's Office I took care of Market audit and research. And my key responsibilities were-
Conduct Market Audit for Self and Partner channels in relation to sales and process.
Research and study market trends and competition analysis.
Evaluate business and operational risks and share market intelligence.
Handling and escalating exceptional cases of partner issues and grievances.
Supervising field audits of subordinates and ensuring that audits are completing within time frame.
Review audit reports prepared by executives based on discussion and modifications required in the report.

Reliance digital retail ltd.

Asst Manager

May 2011 – Aug 2014 · 3 yrs 3 mos · Gurgaon, India

As a Department Manager my KRA is to analyse and implement daily, weekly and monthly sales performance for sub categories.
Monitoring whether the merchandising is as per the company standards or not. Keeping adherence to the plan-o-gram beyond 90% in displaying the products. Ensuring that the End of line products are kept at strategic locations.
Inventory management- to keep the inventory of products to get the optimum result.
Manpower management- to plan the manpower for effective operations of the department.
Arranging training for the sales team in order to get them verse with the latest technology and internal processes.
Exercising various alternatives to increase the profitability of the department and the storre.
Handle all cases of customer escalation and providing appropriate solution.