Mar 2017 – Present · 9 yrs 2 mos · Gurgaon, Haryana, India

•  Content programming: Program and QA playlists on the basis of
• thematic/editorial music by identifying major plot, subplot and characters and make
• editorial decisions as part of the team.
•  Planning and scheduling for multiple updates based on target groups, holiday
• campaigns and geographies. Support retail store operation.
•  Copy writing for banners, situations and stations on subscription and store. Quality
• check of internal and external support teams and vendor performances if involved.
•  Content performance tracking of collection content and submit evaluation of reports.
• Conduct metrics-based analysis of playlist performance and provide
• recommendations for enhancing their effectiveness.
•  Collaborate with cross functional teams to conceptualize designs, modules, features
• and functions for the platform. Identify and drive co-promotion or cross-promotion
• opportunities with internal and external partners.
•  Researching internet to keep a track of the latest music and maintain the music
• planner. Also, keep track of latest new movies & music releases on competitive
• channels/ platforms.
•  Maintain Google Play Music’s editorial calendar for India.
•  Contribute to the improvement of back catalogue selection and metadata quality.
•  Support partner and technical teams to troubleshoot user-facing issues.
•  Work with Engineering to ensure all titles in programming plans are ordered and
• ingested.
•  Participate in regular meetings with content partners, in order to identify editorial
• opportunities.
•  Contribute to Google Play’s global editorial team and its efforts to drive site
• improvements and innovative features on behalf of users worldwide.

Mar 2016 – Present · 10 yrs 2 mos · Gurugram, Haryana, India

• Manage programming/ merchandising of Google Play Music (India).

Jan 2012 – Feb 2016 · 4 yrs 1 mo

• Team leader, handling Content management System.
• Streamlining the operational workflow by identifying and eliminating bottlenecks.
• Coordination with labels associated with gaana for in house promotion and deployment of their content.
• Handling legal and financial matters of allocated labels.
• Strong time management skills and flexibility in order to accommodate multiple goals simultaneously, with tight deadlines
• Planning and sending Push notifications to gaana’s user base.
• Planning and sending Google now cards to gaana’s listeners.
• Handling Ad operations for Gaana website and app. Inventory management and ensuring optimum utilization.
• Content QC. Evolving strategy for intelligently exploiting content on Gaana.
• Write, develop, adapt and present proposals and presentations to / for partner labels.
• Use both qualitative and quantitative research to support efforts to further distinguish the benefits of associating with Gaana.
• Daily operations of the products, gap identification and introducing novel changes in their UI, back end and functionality, promotional and marketing activities, bug fixes and performance report preparations.
• Implement marketing and social media strategies to increase web presence, increase traffic and enhance brand awareness.
• Have a sound understanding of the digital entertainment space and trends.

Jan 2012 – Nov 2012 · 10 mos

Mar 2011 – Nov 2011 · 8 mos · Noida, Uttar Pradesh, India

Jun 2008 – Feb 2009 · 8 mos

Jul 2007 – Jun 2008 · 11 mos · Noida

Sep 2002 – Nov 2003 · 1 yr 2 mos · Greater Delhi Area