Richa Shah

Partnerships Manager

Mumbai, Maharashtra, India10 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Expert in driving audience retention strategies.
Proven track record in SaaS and OTT marketing.
Skilled in data-backed content development.

Stackforce AI infers this person is a SaaS and OTT marketing expert with a focus on audience engagement and retention.

Contact

Skills

Core Skills

Marketing StrategyGrowth MarketingPerformance MarketingContent OperationsCommunity EngagementOperationsData Analysis

Other Skills

Engaging ContentTeam ManagementPresentation SkillsMarketing Campaign ManagementArtificial Intelligence (AI)Business InsightsPersonalizationSoftware as a Service (SaaS)B2CCampaign ExecutionLeadershipContent MarketingCustomer Relationship Management (CRM)Marketing AutomationOn-Air Promotion

About

I craft stories that scale and strategies that stick. With 9+ years across SaaS and OTT, I’ve led high-growth campaigns, reimagined user journeys, and driven GTM and content-led initiatives. From owning AVOD/SVOD growth to expanding into regional & sports markets, I’ve consistently driven app engagement, retention, and cohort-level impact. My strengths lie at the intersection of product, content, and analytics. Now looking to partner with forward-thinking platforms to build and scale audience-first, data-backed strategies especially where product meets brand.

Experience

10 yrs 6 mos

Total Experience

1 yr 4 mos

Average Tenure

7 mos

Current Experience

Netflix

Senior Manager

Oct 2025 – Present · 7 mos · Mumbai, Maharashtra, India

Airtel digital

2 roles

Senior Manager

Promoted

Jun 2024 – Oct 2025 · 1 yr 4 mos

Engaging ContentTeam ManagementPresentation SkillsMarketing StrategyMarketing Campaign ManagementArtificial Intelligence (AI)+28

Assistant Manager

May 2022 – Jun 2024 · 2 yrs 1 mo

Engaging ContentClient RelationsTeam ManagementKey Performance IndicatorsPresentation SkillsMarketing Strategy+48

Spuul

Manager

Apr 2021 – Apr 2022 · 1 yr · India · Remote

Engaging ContentTeam ManagementKey Performance IndicatorsPresentation SkillsMarketing StrategyAnalytical Skills+42

Mx player

Senior Content Programmer

Mar 2019 – Feb 2021 · 1 yr 11 mos

Engaging ContentKey Performance IndicatorsPresentation SkillsAnalytical SkillsBusiness InsightsPerformance Marketing+36

Doolally craft beers (and a cider!)

Community Manager

Oct 2017 – Mar 2018 · 5 mos · Colaba

Creating, conceptualising and updating social media platforms for the chain of brewpubs, engaging with different communities and organising weekly events like pub quiz, mathjam, art and craft workshop etc. Engaging with consumers both online and offline and designing new definition for brewpubs in India

Presentation SkillsCommunity EngagementOperationsCross-functional CollaborationsOnline Marketplace

Anandam tv

On Air Promo producer & Brand Solutions

Apr 2015 – Aug 2017 · 2 yrs 4 mos

Core member of team during the launch of the channel
Creating promo from the core, generating ideas, conceptualisation, scripting, handling online and offline edit, graphical treatment, Team management
Creating channel AV quarterly
pre production of travel shows

Presentation SkillsData AnalysisOperationsCross-functional CollaborationsSchedulingLinear Programming