Jan 2025 – Aug 2025 · 7 mos · Chennai, Tamil Nadu

• Took a short break to rest and reset :)

Feb 2024 – Dec 2024 · 10 mos · Chennai, Tamil Nadu, India · Hybrid

• Lead and managed the content marketing team. Spearhead the content marketing strategy, orchestrating the development of SEO-driven content, enhancing website engagement, and directing comprehensive inbound marketing efforts, including high-impact CRO initiatives and dynamic asset creation.

Aug 2022 – Dec 2023 · 1 yr 4 mos · Chennai, Tamil Nadu, India · Remote

• As Senior Content Marketer at Locad, my strategic insights and deep understanding of the digital landscape have significantly elevated the marketing strategy. My hands-on execution of comprehensive content plans has not only enhanced our brand's resonance with our audience but also led to substantial increases in website traffic and conversions. Additionally, I've played a key role in team development, successfully recruiting and mentoring junior content creators, which has fostered a culture of innovation and collaboration.

Feb 2022 – Aug 2022 · 6 mos · Chennai, Tamil Nadu, India

• Focused on conversion webpages and SEO optimization. Closely work with sales, partnership, and customer success requirements. Working on a plethora of content related to the website, emailers, sales collaterals, UX copy, support articles, educator and brand video concepts

Oct 2021 – Jan 2022 · 3 mos

• A part-time consulting opportunity to strategise and help the organization set up a content team and plan year's strategy

Nov 2019 – Oct 2021 · 1 yr 11 mos

• Specialized in content writing, SEO and work collaboratively with Development, Community, and Video teams for multiple marketing and SEO-related activities. Also worked on organic social media management and content design

Feb 2018 – Feb 2019 · 1 yr · Chennai, Tamil Nadu, India

• Managed and led national and international clients for the agency. As the brand custodian, my role involved understanding my client’s business requirements, engaging in market research studies, and
• planning marketing solutions to fulfill set objectives. Handled all transactions with key clients. Worked with major brands like TVS Capital, TAFE, Murugappa, Devi Jewellers to name a few

Apr 2016 – Sep 2017 · 1 yr 5 mos · Chennai Area, India

• I was the dedicated resource and key contact for brands including Go Colors, Feathers - A Radha Hotel, and Venus Home Appliances to cite a few clients.

Jan 2015 – Mar 2015 · 2 mos · Bengaluru, Karnataka, India

Feb 2014 – Feb 2014 · 0 mo · Bengaluru Area, India