Katy Davies-Perez — Business Development Executive

Experienced entertainment, product and business executive with 18 years expertise building successful global partnerships that scale across a variety of distribution platforms and services within the entertainment and technology industry. Expertise includes structuring and negotiating complex product and technology partnerships in order to distribute direct to consumer content services to millions of members worldwide. Influential communicator with the ability to set a vision and inspire global teams to drive results. Oversees partnerships which drive over $1B in incremental revenue annually with additional multi-million dollar marketing, product and technology budgets. Specialist in developing multi-product partnerships with global platform partners (Android, iOS, Meta, MSFT, Amazon, Roku), structuring commercials deals with TV operators & mobile platforms and providers, and creating scaling consumer electronic distribution and technology integration deals. Part of a core team who is driving the strategy for market leading Generative Video and AI projects at Netflix. Successfully collaborates with cross functional stakeholders in content, product, engineering, finance, legal and marketing teams to influence and inform. Leadership style is inspirational, authentic and compassionate. Specialties: Strategy, Negotiation, Relationship Management, Multi-Platform Video Distribution, Generative Video, Generative AI, Mobile, Android, iOS, Content Production & Development, MVPD Partnerships, Platform Partnerships, Mobile Distribution, Revenue Generation, Audience Development, Leading Business Reviews, Creative Problem Solving, Social Media Marketing, Product Development, Market & Competitive Analysis, Original Video Programming and Production Partnerships.

Stackforce AI infers this person is a leader in Entertainment and Technology partnerships with a focus on B2C distribution strategies.

Location: San Francisco, California, United States

Experience: 22 yrs 2 mos

Skills

Strategic Partnerships
Negotiation

Career Highlights

Expert in structuring complex global partnerships.
Drives over $1B in annual revenue through strategic deals.
Influential communicator inspiring global teams.

Work Experience

Netflix

Senior Director of Business Development (2 yrs 7 mos)

Director, Business Development (7 yrs 7 mos)

Academy of Television Arts & Sciences

Member (9 yrs)

CBS Interactive

Senior Director Business Development (2 mos)

Director, Business Development & Strategic Partnerships (4 yrs 8 mos)

Senior Business Development Manager, Corporate Strategy & Development (2 yrs 10 mos)

CNET

Senior Business Development Manager (0 mo)

Professional BusinessWomen of California (PBWC)

Communications Board Member (2 yrs)

Fat Box Films

Executive Producer (1 yr)

D61 Productions

Media Producer (3 yrs)

Education

BFA Media Arts at Savannah College of Art and Design

AA at Peter Symonds, UK

at Savannah College of Art and Design

Katy Davies-Perez

Business Development Executive

San Francisco, California, United States22 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in structuring complex global partnerships.
Drives over $1B in annual revenue through strategic deals.
Influential communicator inspiring global teams.

Stackforce AI infers this person is a leader in Entertainment and Technology partnerships with a focus on B2C distribution strategies.

Contact

Skills

Core Skills

Strategic PartnershipsNegotiation

Other Skills

StrategyCommercial MarketingNew Business DevelopmentPartnership ManagementRevenue GenerationProduct PartnershipsDigital DistributionVideo DistributionPartner DevelopmentDigital MediaPartner ManagementDeal StructuringContract NegotiationOriginal Content ProductionUser Generated Content

About

Experience

22 yrs 2 mos

Total Experience

4 yrs 8 mos

Average Tenure

9 yrs 1 mo

Current Experience

Netflix

2 roles

Senior Director of Business Development

Promoted

Oct 2023 – Present · 2 yrs 7 mos

Seasoned business development executive responsible for setting overall partnership distribution strategy for global platform deals and negotiating direct distribution and marketing deals for the Netflix Service to be integrated across millions of devices globally. Manages over $1B in revenue generating partnerships to our P&L and works closely with C-Suite leadership team to create and achieve distribution and long term business strategy goals.
Develops and sets framework for the distribution, marketing and economic strategy, then oversees the direct partnership negotiations with our largest global platform partnerships, including Google, Apple, Amazon, Roku, Facebook, Playstation, Xbox and Microsoft, as well as developing successful commercial partnerships with MVPD operators and mobile operator partners globally. Helping drive new and innovative AI technology and content partnerships to support areas of growth.

Strategic PartnershipsNegotiationStrategyCommercial MarketingNew Business Development

Director, Business Development

Mar 2016 – Oct 2023 · 7 yrs 7 mos

Academy of television arts & sciences

Member

May 2017 – Present · 9 yrs

Cbs interactive

3 roles

Senior Director Business Development

Promoted

Dec 2015 – Feb 2016 · 2 mos · San Francisco Bay Area

Manages a team that develops and manages partnerships and negotiates new business deals for CBS Interactive's video partnership network across several industry verticals, including Technology, Gaming, News, Entertainment and Lifestyle brands.
Specialties include video, mobile, multi-platform content distribution, product integration, audience development and engagement strategies, relationship management, negotiation and deal structuring.

Director, Business Development & Strategic Partnerships

Promoted

Apr 2011 – Dec 2015 · 4 yrs 8 mos · San Francisco Bay Area

Identifies, evaluates, negotiates, tracks and expands new and existing partnership opportunities across multiple industry verticals.
Specialties include partner relationship management, audience development, video syndication & distribution, brand evangelism, audience and community engagement, digital deal structuring and original program development.

Senior Business Development Manager, Corporate Strategy & Development

Jun 2008 – Apr 2011 · 2 yrs 10 mos · San Francisco Bay Area

Responsible for negotiating new partnerships deals, overseeing optimization of existing partnerships and executing on audience development strategies related to the pursuit of new business opportunities, both strategic, long-term deals and revenue-focused deals, for our news, technology and lifestyle products and brands.

Cnet

Senior Business Development Manager

Jan 2008 – Jan 2008 · 0 mo · San Francisco Bay Area

Prospects and executes on new business opportunities. Drives audience engagement programs on site side and partner platforms. Responsible for overseeing activities and programs related to new partner opportunities across multiple brands including News, Lifestyle, Business and Technology.

Professional businesswomen of california (pbwc)

Communications Board Member

Jan 2007 – Jan 2009 · 2 yrs · San Francisco Bay Area

The Professional BusinessWomen of California is a nonprofit organization dedicated to advancing the professional and personal development of women by providing tools, resources, training and inspiration.

Fat box films

Executive Producer

Jan 2007 – Jan 2008 · 1 yr · San Francisco Bay Area

Creative sales and business development, client account management, project development, oversees all aspects of production, including negotiation of deals, hiring artistic teams, maintaining budget and overseeing production.