Abhijith Jatla

Business Development Executive

Bengaluru, Karnataka, India9 yrs experience
Highly Stable

Key Highlights

  • Over 7 years of experience in marketing and brand management.
  • Proven track record in driving business growth and operational excellence.
  • Expertise in managing high-profile brands and vendor relationships.
Stackforce AI infers this person is a seasoned E-commerce professional with expertise in brand management and operational excellence.

Contact

Skills

Core Skills

Brand StrategyBusiness GrowthVendor ManagementStrategic PlanningTeam ManagementProcess ImprovementProject Management

Other Skills

SQLGoogle AnalyticsRoot Cause AnalysisTeam Management & LeadershipRisk Assessment & Mitigation/ Business Continuity PlanningEscalation & Conflict ManagementResource, Budget & Cost Optimization/ P&L Management/ ROI MaximizationClient, Stakeholder, Partner, KOL & Vendor Relationship ManagementStrategic Alliances & PartnershipNew Product ManagementLaunches, Campaigns & Promotional ActivitiesStrategic Business Planning & Thought LeadershipCommunicationBudgeting & DevelopmentRevenue Generation & Market Penetration

About

Enterprising leader with a prestigious experience & chronicled success of 7+ years in driving growth, crafting & executing strategies, while providing oversight/ direction to ensure sustainable growth through inspiring leadership, rich experience & innovation excellence. Targeting to express potential across challenging roles in Marketing Management, Brand Management & Development, Strategy Evolution, Business Operational Excellence and Program Management with an esteemed organization in Bengaluru.

Experience

9 yrs
Total Experience
7 yrs 7 mos
Average Tenure
1 yr 5 mos
Current Experience

Meesho

Ad Sales Manager

Jan 2025Present · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

SQLGoogle AnalyticsRoot Cause AnalysisTeam Management & LeadershipRisk Assessment & Mitigation/ Business Continuity PlanningEscalation & Conflict Management+15

Amazon

5 roles

Assistant Brand Manager | Amazon Beauty

Mar 2023Apr 2024 · 1 yr 1 mo

  • Managed Top Tier Brands in Amazon.in Beauty: Provided dedicated support to leading brands such as Glenmark, Piramal, and Colpal, ensuring their success within the Amazon.in Beauty sector.
  • Core Workstreams Leadership: Spearheaded critical initiatives including brand selection, demand generation, catalogue enhancement, strategic advisory & real-time availability tracking to optimize brand performance.
  • Strategic Planning & Advisory: Delivered strategic insights and advisory services, aligning closely with brand objectives to drive business growth. Monitored performance metrics rigorously to ensure strategic alignment & maximize outcomes.
  • Collaboration & Support: Collaborated extensively with category managers, conducting regular brand reviews & providing ongoing support to achieve category-level objectives and organizational goals.
  • Business Operations Excellence: Enhanced operational efficiencies by leveraging landscape insights & addressing key performance indicators (KPIs) to drive business excellence within the assigned scope.
  • Stakeholder Management: Maintained proactive communication and fostered strong relationships as the primary liaison for internal and external stakeholders, ensuring seamless collaboration and customer satisfaction.
  • Comprehensive Brand Strategy Development: Developed & executed robust brand strategies to elevate brand visibility, strengthen market positioning & enhance consumer engagement.
  • Market Research & Analysis: Conducted thorough market research & analysis to identify consumer trends, assess competitive landscapes & capitalize on growth opportunities within the beauty sector.
Google AnalyticsStrategic Business Planning & Thought LeadershipBrand StrategyCommunicationBudgeting & DevelopmentBusiness Growth+4

Retail Account Manager

Jan 2022Feb 2023 · 1 yr 1 mo

  • Vendor Management Leadership: Managed a portfolio of 215 vendors categorized as Platinum, Gold, and Silver within the UAE marketplace, overseeing business operations and driving strategic campaigns for Amazon vendors in the Consumer Electronics and other category.
  • GCC Vendor Team Management: Led a team managing 10 key vendors across both the UAE & Saudi Arabia marketplaces, ensuring operational efficiency & strategic alignment with regional goals.
  • Attrition Program Leadership: Served as Head of Attrition Program Owner for the AE region, focusing on reducing vendor attrition rates and enhancing vendor engagement through targeted initiatives.
  • Kaizen Workshop Participation: Played a key role in a Kaizen Workshop aimed at identifying improvement opportunities in vendor metrics & supply chain processes, driving continuous enhancement of operational efficiencies.
  • Internal Operations Coordination: Acted as the primary point of contact with the internal operations team for the AE marketplace, handling vendor escalations, troubleshooting internal trouble tickets, and bridging process gaps to ensure seamless operations.
  • Stakeholder Collaboration: Collaborated closely with external stakeholders including Senior Vendor Managers, In-Stock Managers, and Program Managers to align strategies, drive excellence across workstreams & overcome operational barriers to enhance vendors' business with Amazon.
  • Strategic Workstreams Management: Directed critical workstreams such as Selection, Availability, Deals & Promotions, Annual Vendor Negotiations & On-Boarding Vendors to new platforms like Direct Fulfillment, Imports & Ads to optimize vendor performance.
  • Contract Negotiation & Cost Management: Successfully negotiated & maintained cost-effective contract pricing structures with vendors, ensuring positive return on investment & sustainable vendor relationships.
Google AnalyticsStrategic Alliances & PartnershipNew Product ManagementLaunches, Campaigns & Promotional ActivitiesEscalation & Conflict ManagementResource, Budget & Cost Optimization/ P&L Management/ ROI Maximization+4

Manager I - Buyer Abuse

Promoted

Aug 2020Jan 2022 · 1 yr 5 mos

  • Led a high-performing team of 20 associates in the Buyer Abuse team, focused
  • on achieving and surpassing service levels and KPIs related to reducing customer
  • abuse.
  • Implemented process improvements that resulted in significant positive
  • business outcomes, including increased operational efficiency, enhanced customer
  • experience and improved productivity.
  • Collaborated with cross-functional technical stakeholders to identify, define, and
  • prioritize feature needs for investigation tools, ensuring the tools supported better
  • accuracy and efficiency in resolving fraud-related issues.
  • Developed and mentored team members through ongoing coaching, feedback
  • loops, and skill development programs. Successfully recruited high-caliber talent,
  • strengthening the team’s capacity to meet organizational goals and positioning the
  • team for sustained success.
Google AnalyticsSQL

Team Lead/Sr. Investigation Specialist

Oct 2018Jul 2020 · 1 yr 9 mos

  • Team Leadership & Development: Led a team of 10 associates, fostering team cohesion & strengthening connections through initiatives aimed at enhancing collaboration & productivity. Demonstrated proficiency in conducting quality audits to ensure adherence to standards.
  • Effective Committee Support: Recognized as a dependable point of contact for various committees, significantly improving communication & coordination across the organization.
  • Performance Improvement Coaching: Coached bottom-quartile performers, guiding them out of performance plans and supporting their development to achieve higher standards of performance
  • Project Ownership: Owned and successfully managed key projects including MFN Claims Hybrid, Refund Interception & Just-in-Time Training (JITT), demonstrating strategic planning and execution skills.
  • Escalation Handling: Managed escalations referred by Jeff Bezos and other key stakeholders and supporting teams such as Seller, Claims & Customer Service, ensuring swift resolution and maintaining high levels of stakeholder satisfaction.
  • Training Leadership: Conducted comprehensive training sessions for new and existing associates across multiple Concession workgroups, ensuring alignment with operational standards and best practices.
  • Cross-Skill Training: Facilitated cross-skill training sessions for 35 trainees, enhancing their proficiency in various operational tasks and processes.
  • Mentorship & Project Leadership: Mentored a group of Subject Matter Experts (SMEs) from a cross-functional team on the MFN Hybrid Claims project within the Global Concession workgroup (Buyer & Seller), guiding them through a rigorous 15-week program aimed at optimizing processes & improving operational efficiencies.
Risk Assessment & Mitigation/ Business Continuity PlanningTeam Management & LeadershipEscalation & Conflict ManagementSQLRoot Cause AnalysisTeam Management+1

Transaction Risk Investigator

Jun 2016Sep 2018 · 2 yrs 3 mos

  • Transaction Risk Management Systems (TRMS) is a team responsible for protecting Amazon customer’s trust. Our mission is to make Amazon the safest and most trusted place on Earth by protecting the innocent and preventing the malicious.
  • As a risk investigator, I have worked in formulating tools and policies to mitigate risk in several market places and prevent bad debt. Also to enable customers (both buyers and sellers) to use Amazon’s services with confidence by ensuring every transaction is trusted and safe from fraud, abuse and other scams
  • Presume customer’s innocence where there is a lack of evidence
  • Identified fraudulent transactions,authenticated the customers and determined the false or unauthorised purchases. I have also analysed the processes and made recommendations to reduce incidents of fraud.
Risk Assessment & Mitigation/ Business Continuity PlanningTeam Management & LeadershipEscalation & Conflict ManagementSQLRoot Cause AnalysisTeam Management+1

Instamojo

Intern

Apr 2015Jun 2015 · 2 mos · Bangalore Urban, Karnataka, India

  • Driving sales initiatives and achieving desired targets.
  • Developing new clients and negotiating with them for securing a profitable business

Simplypay internet services pvt.ltd

Intern

Apr 2012Jun 2012 · 2 mos · Bangalore Urban, Karnataka, India

  • Business Development intern
  • Research and identifying new business prospects

Education

Christ University, Bangalore

Bachelor's degree — Commerce

Jan 2013Jan 2016

Christ Junior College

PU

Mar 2011May 2013

Chinmaya Vidyalaya

Jan 1999May 2011

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