Abhay Singh — Digital Marketing Specialist

🚀 Welcome to my LinkedIn profile! I'm Abhay Singh, a dedicated digital marketing professional with a passion for driving impactful campaigns and delivering tangible results. 🌟 Currently serving as a Digital Marketing & Research Senior Associate at the Google Operations Center, I excel in crafting and executing dynamic media plans that resonate with diverse industries. Since February 2021, I've been at the forefront of optimizing Google Ads campaigns for sectors including retail, technology, and consumer electronics. My knack for extracting insights from analytics tools empowers me to refine strategies and elevate campaign performance. 💼 Over the years, I've honed my ability to collaborate seamlessly with cross-functional teams, ensuring campaigns are not only executed flawlessly but also aligned with overarching advertising objectives. My role involves managing a team of 10 associates, consistently exceeding client SLAs while maintaining a focus on quality. I'm a firm believer in innovation, having introduced efficiency-boosting delivery models that have yielded significant gains. 🔍 With a proven track record, my journey at Accenture Solution Pvt. Ltd. from 2017 to 2021 saw me shaping the digital presence of major players like Samsung, Apple, and LG. I specialize in generating insightful reports, nurturing client relationships, and providing actionable recommendations that drive growth. 💡 My foundation at Concentrix Daksh Pvt. Ltd. (2011-2016) instilled a passion for team cohesion and strategic alignment. Those formative years equipped me with the skills to identify growth avenues, optimize campaigns, and deliver tailored solutions rooted in industry trends. 🎯 Driven by an unwavering commitment to excellence, I thrive in dynamic environments that demand innovation. Challenges are opportunities for me to push boundaries and explore uncharted territories in the digital marketing landscape. Let's connect to explore collaborations, share industry insights, or simply chat about the exciting world of digital marketing. Your journey is my journey, and together, we can make an impact that resonates.

Stackforce AI infers this person is a Digital Marketing expert with a focus on campaign optimization and analytics.

Location: Gurugram, Haryana, India

Experience: 14 yrs 7 mos

Skills

Digital Marketing
Campaign Management

Career Highlights

Expert in optimizing Google Ads campaigns across diverse industries.
Proven track record of exceeding client performance targets.
Strong leadership in managing cross-functional teams.

Work Experience

Google Operations Center

Digital Marketing & Research Senior Associate (5 yrs 4 mos)

Accenture

Senior Google Ads Specialist (4 yrs)

IBM

Senior Google Ads Analyst (5 yrs 3 mos)

Education

Master of Computer Applications - MCA at Punjab Technical University

Bachelor of Computer Application at Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

Master's Degree at PTU

Bachelor of Computer Applications at NET Bhopal

High School Diploma at HSS

High School Diploma at D N Inter College

Abhay Singh

Digital Marketing Specialist

Gurugram, Haryana, India14 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in optimizing Google Ads campaigns across diverse industries.
Proven track record of exceeding client performance targets.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing expert with a focus on campaign optimization and analytics.

Contact

Skills

Core Skills

Digital MarketingCampaign Management

Other Skills

Project ManagementGoogle PMaxGoogle AdsGoogle AnalyticsSA360Campaign OptimizationData AnalysisPerformance AuditAudience SegmentationQuarterly ReviewsPassionate about WorkSearch Engine Optimization (SEO)Customer LoyaltyEnd to End Campaign ManagementOnline Campaign Management

About

Experience

14 yrs 7 mos

Total Experience

4 yrs 10 mos

Average Tenure

5 yrs 4 mos

Current Experience

Google operations center

Digital Marketing & Research Senior Associate

Feb 2021 – Present · 5 yrs 4 mos · Gurugram · On-site

> Spearheads the optimization of digital marketing campaigns, consistently exceeding performance targets.
> Identifies and implements process improvements that streamline workflows and increase team efficiency by 15%.
> Proactively analyses campaign performance data to formulate data-driven optimization strategies across Search and PMAX.
> Effectively communicates and presents strategic optimization proposals to Google's Campaign Managers, Delivery Managers, and Account Managers.
> Successfully identifies and capitalizes on ROI opportunities, leading to significant revenue growth/cost savings for client accounts.
> Cultivates and maintains strong relationships with key stakeholders, ensuring alignment and collaborative success.
> Leverages expertise in Google Ads, Google Analytics, SA360 to enhance campaign effectiveness.
> Contributes to the development and implementation of initiatives aimed at creating operational efficiencies within the team.
> Successful Project (implemented with STAR (Situation, Task, Action, Result) Method):
> Major Campaign Optimization: Successfully optimized Search and PMAX campaigns for a Major client. This involved implementing advanced bidding strategies, restructuring ad groups, and refining keyword targeting.
> Achieved a 20% increase in conversion rate and a 15% reduction in cost-per-acquisition within 3 months.
> Client ROI Improvement Project: Led a project focused on improving the ROI for a major client's Search and PMAX campaigns. By conducting a comprehensive performance audit and implementing a new audience segmentation strategy.
> Achieved a 10% increase in lead quality and a 10% decrease in overall campaign spend over 3 months. This success was presented to and well-received by Google's Account Management team.

Project ManagementGoogle PMaxGoogle AdsGoogle AnalyticsSA360Digital Marketing+1

Accenture

Senior Google Ads Specialist

Feb 2017 – Feb 2021 · 4 yrs · Gurgaon, Haryana, India

> Strategic Campaign Management & Optimization: Spearheaded the optimization of digital marketing campaigns, ensuring strategies aligned with client objectives, consistently exceeded performance targets, and incorporated innovative campaign structuring, targeting, and other strategic initiatives.
> Performance Analysis & Reporting: Developed and delivered periodic reports that tracked goals, revenue and other key performance indicators, in order to provide actionable insights to drive continuous improvement.
> Market Expertise & Innovation: Maintained a deep understanding of the Google search engine market, providing cutting-edge optimization recommendations and ensured the team leveraged the latest developments and best practices.
> Client Success & Business Development: Proactively engaged with clients to understand their needs, enhance their digital footprints, and cultivated strong relationships, while also identifying new business prospects and ensuring service delivery excellence to drive growth.
> Program Development & Best Practices: Created and implemented programs for paid media platforms and search engine marketing, and offered ongoing guidance and suggestions for new keywords, best practices, and optimization strategies.

Quarterly ReviewsPassionate about WorkDigital MarketingCampaign Management

Ibm

Senior Google Ads Analyst

Mar 2011 – Jun 2016 · 5 yrs 3 mos · Gurugram · On-site

> Forged strong bonds with the team, brought them together through the Account Optimizer, and connected them with Google's mission and guiding principles (Reach Relevance, ROI).
> Found prospects and achieved the advertiser's desired results for internet advertising.
> Developed Google Ads campaigns, reorganised Ads accounts, and improved client ad campaigns.
> Identified high-potential marketers' potential for growth.
> Presented marketers with pertinent solutions based on market trends and the state of the market.
> Grew existing businesses by encouraging adoption and optimisation of multi-product solution proposals.

Search Engine Optimization (SEO)Customer LoyaltyDigital MarketingCampaign Management