Gayathri Srinivasan — Market Research Analyst
I turn market research into clarity — so brands can make sharper, more confident decisions and strategies. At Become, I work across the full research cycle — turning primary research, competitive intelligence, and market sizing into sharp positioning decks and strategic reports that help brands make better decisions. What I do: 1. Brand positioning research & market intelligence 2. Market sizing & startup research 3. Strategic decks, reports & proposals Where I've worked: 10+ brands across SaaS, Fintech, HR Tech, Education & D2C My ongoing Ph.D. in Behavioral Finance adds a unique lens — understanding not just what markets look like, but how people make decisions within them. Previous experience at a bootstrapped startup and an investment bank shaped how I think about markets from both ends. If you're a brand, founder, or team that could use a research hand — for a project, collaboration, or freelance engagement or looking for a speaker on market research or behavioral finance, I'd love to hear from you.
Stackforce AI infers this person is a Market Research Specialist with expertise in SaaS and Fintech sectors.
Location: Chengalpattu, Tamil Nadu, India
Experience: 3 yrs 6 mos
Skills
- Market Research
- Brand Positioning
- Financial Analysis
Career Highlights
- Expert in transforming market research into actionable brand strategies.
- Ph.D. scholar with a focus on Behavioral Finance.
- Experience with 10+ brands across diverse industries.
Work Experience
Become®
Market Research Analyst (1 yr)
SRM University
Finance Research Scholar (4 yrs 5 mos)
TutorMe
Academic Tutor (3 yrs 4 mos)
Stacus Solution Pvt Ltd
Financial Analyst (9 mos)
BNP Paribas Corporate and Institutional Banking
Associate (1 yr 9 mos)
Education
M.B.A at B.S ABDUR RAHMAN UNIVERSITY
at SRM Institute of Science and Technology (SRMIST)