Gayathri Srinivasan

Market Research Analyst

Chengalpattu, Tamil Nadu, India3 yrs 6 mos experience

Key Highlights

  • Expert in transforming market research into actionable brand strategies.
  • Ph.D. scholar with a focus on Behavioral Finance.
  • Experience with 10+ brands across diverse industries.
Stackforce AI infers this person is a Market Research Specialist with expertise in SaaS and Fintech sectors.

Contact

Skills

Core Skills

Market ResearchBrand PositioningFinancial Analysis

Other Skills

Competitive ResearchStrategic DecksReportsCompetitive IntelligenceData AnalyticsMicrosoft OutlookInvestment StrategiesFinancial ModelingFinancial AccountingInvestment BankingStrategic InsightsFinancial MarketsQuantitative AnalyticsEconomicsKey Performance Indicators

About

I turn market research into clarity — so brands can make sharper, more confident decisions and strategies. At Become, I work across the full research cycle — turning primary research, competitive intelligence, and market sizing into sharp positioning decks and strategic reports that help brands make better decisions. What I do: 1. Brand positioning research & market intelligence 2. Market sizing & startup research 3. Strategic decks, reports & proposals Where I've worked: 10+ brands across SaaS, Fintech, HR Tech, Education & D2C My ongoing Ph.D. in Behavioral Finance adds a unique lens — understanding not just what markets look like, but how people make decisions within them. Previous experience at a bootstrapped startup and an investment bank shaped how I think about markets from both ends. If you're a brand, founder, or team that could use a research hand — for a project, collaboration, or freelance engagement or looking for a speaker on market research or behavioral finance, I'd love to hear from you.

Experience

3 yrs 6 mos
Total Experience
1 yr 3 mos
Average Tenure
1 yr
Current Experience

Become®

Market Research Analyst

Jun 2025Present · 1 yr

  • Working as part of a research and brand strategy team, supporting brands in making informed positioning and strategic decisions through rigorous research.
  • What I do:
  • Conduct end-to-end secondary, primary, and competitive research for brands across SaaS, Fintech, HR Tech, Education, and various hands
  • Independently handled complete secondary research for 5+ brands
  • Managed to involve in brand projects and proposal research
  • Deliver research through strategic decks, reports, and frameworks
  • Work directly with clients translating research into actionable brand insights
  • Gained hands-on exposure to positioning strategy frameworks
Market ResearchBrand PositioningCompetitive ResearchStrategic DecksReports

Srm university

Finance Research Scholar

Jan 2022Present · 4 yrs 5 mos · Chennai, Tamil Nadu, India

Data AnalyticsMicrosoft Outlook

Tutorme

Academic Tutor

Jul 2021Nov 2024 · 3 yrs 4 mos

Stacus solution pvt ltd

Financial Analyst

Jul 2019Apr 2020 · 9 mos · Chennai Area, India

Investment StrategiesFinancial ModelingFinancial Analysis

Bnp paribas corporate and institutional banking

Associate

Aug 2017May 2019 · 1 yr 9 mos · Chennai Area, India

Financial AccountingMicrosoft OutlookFinancial Analysis

Education

B.S ABDUR RAHMAN UNIVERSITY

M.B.A — Finance and HR

Jan 2015Jan 2017

SRM Institute of Science and Technology (SRMIST)

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