Samriddhi Aeron

Operations Associate

Gurugram, Haryana, India5 yrs 5 mos experience

Key Highlights

Over 200 successful product launches executed.
Managed 3,000+ SKUs across multiple platforms.
Expert in omni-channel catalogue strategy.

Stackforce AI infers this person is a B2C E-commerce professional with expertise in catalogue management and digital shelf optimization.

Contact

Skills

Core Skills

E-commerceAccount ManagementProduct CatalogCatalog MerchandisingSupply Chain Management

Other Skills

Client ServicesProject ManagementBack-end OperationsQuality ControlSourcingVlookupRetail SalesDistribution Channel ManagementSales & DistributionManagementMicrosoft OfficeMicrosoft ExcelMicrosoft WordMicrosoft PowerPointTeamwork

About

E-commerce professional with 4+ years of experience in catalogue optimization, digital shelf management, and marketplace operations, and 5+ years of overall experience across e-commerce and supply chain. I specialize in managing large-scale SKU portfolios, structured content execution, and new product onboarding across leading platforms. Currently driving omni-channel catalogue strategy and digital shelf execution for FMCG brands, with hands-on experience overseeing 3,000+ SKUs and delivering 200+ successful product launches. My work focuses on strengthening product discoverability, ensuring platform compliance, improving catalogue governance, and building scalable processes that enhance marketplace performance. I have led post-acquisition catalogue revamp initiatives, managed high-volume SKU migrations, and collaborated closely with cross-functional stakeholders across brand, content, marketing, and platform teams to ensure seamless execution and operational excellence. My career began in apparel production and supply chain, where I managed end-to-end production planning and coordinated with US-based stakeholders, building a strong foundation in process optimization, quality management, and timeline adherence. A graduate of the National Institute of Fashion Technology (NIFT), Kangra, specializing in Apparel Production, I bring a structured, analytical, and detail-oriented approach to e-commerce operations, consistently focused on driving business impact.

Experience

5 yrs 5 mos

Total Experience

1 yr 7 mos

Average Tenure

6 mos

Current Experience

Wpp media

Ecommerce Manager

Nov 2025 – Present · 6 mos · Gurugram, Haryana, India · On-site

Leading omni-channel catalogue optimization and digital shelf execution for Reckitt Benckiser India (Reckitt) across key retail platforms. Responsible for large-scale SKU optimization, new product onboarding, and structured content enhancement to strengthen product discoverability and marketplace visibility. Ensuring catalogue compliance, accuracy, and seamless go-live coordination through cross-functional collaboration with brand and platform teams. Focused on driving operational excellence and enhancing digital shelf performance across omni-channel ecosystems.

E-Commerce

Agl - hakuhodo

Manager - E-commerce & Quick Commerce (Client: Tata Consumer Products Limited)

Oct 2023 – Nov 2025 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

Managed large-scale catalogue and marketplace operations for Tata Consumer Products, overseeing 3,000+ SKUs and executing 200+ new product launches across e-commerce platforms. Led the post-acquisition revamp and migration of 50–60 SKUs for Capital Foods brands including Ching's Secret and Smith & Jones, ensuring seamless integration, structured content enhancement, and platform compliance. Focused on driving digital shelf visibility, enabling successful new product launches across e-commerce, and strengthening operational efficiency through cross-functional stakeholder coordination.

Account ManagementProduct CatalogClient Services

Blinkit

Senior Executive

Jan 2022 – Oct 2023 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Led the launch of the Beauty category, onboarding and structuring 500+ SKUs with optimized content and category frameworks to enhance the quick-commerce shopping experience. Conducted final quality control for 1,000+ SKUs across multiple categories, ensuring listing accuracy and platform standards. Initiated and executed digital shelf enhancement projects, including the introduction of product videos and content scoring frameworks, to improve listing quality, customer engagement, and brand experience.

Catalog MerchandisingProject ManagementBack-end OperationsQuality Control

Coolibar, inc.

Production Leader (Supply Chain)

Dec 2020 – Jan 2022 · 1 yr 1 mo · Coimbatore, Tamil Nadu, India · On-site

Managed end-to-end production operations from fabric sourcing to final manufacturing, ensuring on-time delivery and adherence to international quality standards. Coordinated directly with US-based brand stakeholders to align on product specifications, timelines, and compliance requirements. Developed production plans to optimize capacity utilization and streamline workflows while collaborating closely with manufacturing partners to mitigate risks and prevent delays.

SourcingSupply Chain Management

United colors of benetton india

Internship in Sales and Distribution Department

Jan 2020 – Apr 2020 · 3 mos · Gurugram, Haryana, India

I did a 14 weeks internship in the Sales and Distribution Channel of UCB. I learnt and carried out the operations in the department and was also a part of their Buying event AW20-21 that was held in January'20. I also did a project to track the tertiary sales of retail stores in the Distribution Channel.

VlookupRetail SalesDistribution Channel ManagementSales & Distribution

Raymond limited

Apparel Internship

May 2019 – Dec 2019 · 7 mos · Bengaluru, Karnataka, India

I did a 14 weeks internship in Celebrations Apparel Limited, a unit of Raymond Ltd. I was an intern in the Cutting Department. I practically observed and understood all the manufacturing operations in each department of the factory. I also did a project related to 5s in the Cutting Department.

Shahi exports pvt ltd

Textile Internship

Jun 2018 – Jun 2018 · 0 mo · Ghaziabad, Uttar Pradesh, India

I did a 2 week internship in Sarla Fabrics that is a unit of Shahi Exports Pvt. Ltd. I practically observed all the operations from the yarn to fabric stage and understood the complete process.