Oct 2025 – Present · 7 mos

Feb 2022 – Oct 2025 · 3 yrs 8 mos

• 1 Day Brand Manager:
• Spearhead the development and execution of comprehensive brand strategies for the 1 Day Brands portfolio, driving market share growth and revenue expansion.
• Lead cross-functional teams to successfully launch multiple new products, overseeing all aspects from concept ideation to commercialization.
• Analyze market trends and consumer insights to identify growth opportunities, leading to the introduction of strategic product enhancements and line extensions that exceeded sales targets.
• Developed compelling marketing collateral, including sales materials, digital assets, and educational resources, to support sales efforts and enhance brand visibility in the marketplace.
• Act as a brand ambassador, representing 1 Day Brands at industry events fostering relationships with key stakeholders/customers and influencers within the eye care community.
• Monitor and evaluated marketing performance metrics, leveraging data-driven insights to refine strategies and tactics, resulting in continuous improvement and ROI optimization.

Nov 2016 – Jan 2022 · 5 yrs 2 mos

• Frequent Replacement Lens Brand Manager:
• Manage the development and execution of marketing initiatives across a $500M portfolio. Oversee strategic planning, forecasting, promotion, messaging & branding on all current and future products within the specified portfolio. Support the Marketing Director and the team in overall marketing management and on cross-functional projects, as necessary.
• Launched sell-in and sell-through sales programs that resulted in higher average unit sales vs.
• prior year, despite Covid-19 (i.e., office closures and lower patient traffic).
• Recruited for a special project devising and implementing a new sales process custom to
• CooperVision.
• Created best-in-class dashboards and metrics-based presentations to report real-time progress
• and showcase ROI.
• Volunteered to lead communications for an internal charitable organization team in 2018 (Fight
• for Sight)—a very successful campaign that exceeded prior years’ fundraising totals by 45% plus.

Oct 2012 – Nov 2016 · 4 yrs 1 mo

• Hired as Marketing Coordinator to support brand director on product launches and various ongoing marketing activities. Managed and improved patient rebate program and process. Served as media buyer across all product lines. Coordinated fit-set allocation. Promoted two years later to leadership role as Associate Marketing Manager with additional responsibilities for prod¬uct management of more than $200M in revenue from mature product lines, including manage¬ment of Avaira®, one of the company’s flagship brands.
• Led commercial efforts to re-launch a legacy product, which saved the company $1M in annual distribution costs and increased ARP by 67%. In 2014, awarded gold-level honors from the Greater Rochester Quality Control Council.
• Led an RFP process that led to hiring and onboarding a new rebate vendor to improve customer experience, save costs and improve quality of the program, which upgraded management reports. Implemented a new consumer-friendly rebate website and tested several ideas, including submitting rebates via mobile device.
• Launched new direct patient delivery packaging to foster consumer relationships, develop brand loyalty, enhance retention, and provide education on CooperVision and its products.

Jul 2010 – Oct 2012 · 2 yrs 3 mos