Aug 2021 – Jun 2023 · 1 yr 10 mos · Gurugram, Haryana, India · On-site

Aug 2020 – Aug 2021 · 1 yr

Apr 2019 – Jun 2020 · 1 yr 2 mos

Mar 2017 – Mar 2019 · 2 yrs

Dec 2015 – Feb 2017 · 1 yr 2 mos

• Head General Merchandising categories
• Manage a team of 6 Account Managers and Senior Account managers who interact with 400+ Accounts
• Interact and coordinate with marketing, category, logistics team and other support functions to provide a seamless selling experience for sellers
• Own key metrics related to customer satisfaction, seller product quality, gross sales and margin, assortment relevance, shipment parameters, seller de-concentration and regional de-concentration as per targets
• Create sales plan for sustainable sales growth and manage growth metrics
• Management and handling of the key seller accounts in the GM account category
• Generate and implement new sales and promotions initiatives for sales growth
• Identify key growth metrics and implement them through account managers team.
• Ensuring strict policy compliance and adherence amongst sellers in the GM category
• Exponentially increase sales for these sellers
• Owning all key metrics that govern the health revenue, gross margin, customer experience and logistics parameters for these sellers, as per targets
• Encourage sellers to increase product count on the marketplace, adopt better practices and improve operational efficiency
• Creation of sales plans and completely owning the execution of the same to maximize sell-thru of the inventory made available to sell.
• Monitoring product lifecycle of every product in the category and take early calls for opportunity maximization
• Conversion and Basket Size Maximization and Target achievement.
• Contributes in development of Range Architecture based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data (both online and offline retail)

Apr 2015 – Nov 2015 · 7 mos

• Managing top sellers for Home Furnishing
• Responsible for MOM growth of Sellers
• Inventory management and Replenishment of Top selling products
• Launching of new assortments and planning promotions
• Assortment Building
• Effective planning of Deals, Promotions
• Keeping healthy and business relationship with Vendors
• Training and Development of new Account managers

Dec 2011 – Apr 2015 · 3 yrs 4 mos

• Category Management & Expansion: Played a major role in launching the category successfully. Took care of implementation, execution, and expansion of the catalogue
• Managing Home Furnishing for snapdeal.com(PAN India)
• Identifying valuable sellers and Brands
• Acquiring Retailers and National Brands with valuable selection and establish long-term partnerships
• Market Research & Competition updates - Regular updates regarding market moves and keeping updated regarding competition.
• Inventory Planning Support - Analyzing the inventory based on sales history, projections, product life cycle and market potential. Manage excess and dead stock as well as stock rebalancing with vendors.
• Negotiation with sellers for best pricing
• Manage integration of portfolio of sellers
• Analysis of performance and sales of key partners
• Managing National Brands like-Bombay Dyeing,Portico,Trident,Ambadi,Coirfit,Swayam ,and Many More
• Competitor’s Analysis
• Plan Offers, Mailers,HTMLs,Deal Of The Day and others Promotion activities.
• Coordinating with Legal,Logistics,Analytics and other Teams for smooth flow of Business

Nov 2010 – Nov 2011 · 1 yr · bangalore

• Team Handling of 6 MBA Interns.
• Ensure sales target achievement on monthly basis.
• Effectively managing the team of management trainee & add value to team members growth.
• Establish client relationship & maintaining highest level of customer satisfaction.
• Event management at the health line 24x7 health camps.
• Conducting below the Line marketing activity.
• Following predefined set process while acquiring clients.
• Responsible for tapping new avenues of business development.
• Follow organizational value frame work.
• Sales Forecasting, Sales Analysis, MIS Reports etc.

Jul 2009 – Apr 2010 · 9 mos · Bangalore

• Space selling on TRADEINDIA.COM
• New Client Acquisition
• Convincing customers for ONLINE PROMOTION
• Generating Client Data base