Avantika Singh

Product Manager

Gurugram, Haryana, India6 yrs experience
AI EnabledAI ML Practitioner

Key Highlights

  • Led development of ONDC platform for Paytm.
  • Achieved 30% increase in user acquisition.
  • Integrated AI/ML into products for enhanced user experience.
Stackforce AI infers this person is a Product Management professional with expertise in Fintech and E-commerce.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)E-commerceMarketing StrategyManagement ConsultingSupply Chain ManagementSoftware Development

Other Skills

Product StrategyProduct roadmapA/B TestingCross-functional Problem SolvingArtificial Intelligence (AI)Machine LearningDefining Product RequirementsProblem SolvingUser InterviewsAgile DevelopmentStakeholder ManagementWireframingData AnalysisStructured AnalysisCollaborative Problem Solving

About

Product management professional with a background in B2B SaaS and B2C domains. MBA graduate from XLRI Jamshedpur, currently steering Fintech and E-commerce products, optimizing customer and merchant experiences. Versatile in managing diverse products such as Oauth, order management systems, catalog systems, payment integrations, supply chain management and vendor management modules. Recent accomplishments include building the ONDC platform for Paytm, integrating AI/ML into products to enhance user experiences. Proven track record of driving impactful projects, leading to a 30% increase in user acquisition, 20% reduction in fraudulent transactions, and a 10% improvement in customer support experience. Committed to innovation, problem-solving, and delivering tangible results in the fast-paced world of product management.

Experience

6 yrs
Total Experience
2 yrs
Average Tenure
1 yr 11 mos
Current Experience

Expedia group

Product Manager III – User Generated Content (UGC)

Jul 2024Present · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

  • Spearheaded vision and roadmap for a personalized traveler feedback platform, aligning 8+ cross-functional teams to drive ~12 bps potential CVR uplift
  • Led behavioral experiments to identify motivators by traveler segment, increasing text review depth by 5%
  • Leveraged reviews to detect property amenity anomalies, reducing refunds and unlocking $7.8M in annual LTV
  • Optimized the reviews moderation pipeline with AI-powered models, lowering false review rejections by 5%
  • Orchestrated AI-driven personalized review insights across the traveler journey, boosting CVR by 3 bps
Product StrategyProduct roadmapA/B TestingCross-functional Problem SolvingArtificial Intelligence (AI)Machine Learning+2

Paytm

3 roles

Product Manager – Paytm ONDC - Catalog, UI/X, Search

Promoted

Jan 2023Jul 2024 · 1 yr 6 mos

  • ✅ Open Network for Digital Commerce, ONDC
  • Built ONDC for Paytm buyer app from 0 to 1; led UI/X & BE integrations, scaling ecosystem to 45k+ DAU 100k+ merchants, 80+ seller Network Partners
  • Increased store visibility by 35% by incorporating changes in catalog ingestion; created real-time dashboards & alerts to improve store availability, & serviceability across 80+ seller network partners
  • Enhanced catalog quality by 50% using AI tools to generate product & merchant attributes, boosting discovery and increasing cart additions by 20%
  • Reduced merchant unavailability, & product out-of-stock errors by 25%
  • Developed resilience in catalog & order systems, averting monthly fund loss cases of GMV worth $84k+
  • Revamped Store listing, product listing, Cart & checkout experience by enhancing promo code visibility & application leading to a 10% WoW increase in payment conversion
  • Led integration to run promotional banners, & widgets leading to >20% traffic increase on ONDC pages
  • Automated customer grievance redressal process which is estimated to reduce resolution TAT by 50%
Defining Product RequirementsProblem SolvingUser Experience (UX)User InterviewsE-CommerceAgile Development+9

Product Manager – oAuth

Jul 2022Nov 2022 · 4 mos

  • ✅ OAuth - Login/ Signup on Paytm app
  • ✦ Identified major login/ signup customer support issues over 3 months period & proposed solutions to revamp flows as part of future roadmap
Defining Product RequirementsProduct Management

Product Manager – Order Management System

May 2022Jul 2024 · 2 yrs 2 mos

  • ✅ Order Management System (OMS) & Subscription service
  • ❯ Order creation/checkout & fulfilment for all Paytm verticals
  • Platform fee feature rollout to generate new revenue streams
  • Enabled OTP less login and transaction flow for sales of EDC machines, fastags, etc. via agents
  • Hyperlocal deals discovery integration to enable offline merchants to list their deals on Paytm app
  • ❯ Subscriptions for OTT, Lending, Insurance, etc
  • Enabled QR code based subscription for Paytm verticals to auto deduct monthly device rentals
  • ❯ Launch of new pay modes - UPI Lite
  • ❯ Cancellation & Refunds
  • ❯ Integration with promo codes, bank offers, and EMI plans
Defining Product RequirementsE-CommerceAgile DevelopmentStakeholder ManagementWireframingCross-functional Problem Solving+6

Diageo

Sales and Distribution – Live Project

Jul 2021Oct 2021 · 3 mos · Madhya Pradesh, India

  • The objective was to increase the market share of Diageo's Royal Challenge brand in Madhya Pradesh.
  • Explored means to enhance market share across 52 districts for Royal Challenge in the M.P. region
  • Designed store renovation plan for 1100+ outlets for effective brand communication across stores
  • Developed on-prem activation strategy viz. event plan, branding elements, and customer schemes
  • Recommended multi-attribute test to gauge brand perception using on-prem customer feedback
Marketing ConsultingMarketing StrategyGo-to-Market StrategyBranding & IdentityData Analytics

Accenture

Management Consulting Analyst, Accenture Strategy

Apr 2021Jun 2021 · 2 mos · Gurugram, Haryana, India

  • Worked in the Industry X division of Capability Network (CN) unit of Accenture Strategy, the project scope was to 'Develop vendor evaluation template and business case model for Master Data Management Solutions.
  • ✅ SWOT Analysis - MDM vendors
  • Identified 15+ key capabilities, 40+ sub-metrics, and 150+ features for vendor evaluation template framework
  • Conducted SWOT analysis of 5 leading MDM vendors (Informatica, TIBCO, SAP, Reltio) across 150+ features
  • Designed customizable & interactive dashboard to rate the 5 vendors basis their strengths and caveats
  • ✅ Industry-Wide Use cases
  • Conducted value tree analysis for industries viz. Power-Gen, Oil & Gas – up & downstream, and Life
  • Sciences
  • Charted out business outcomes & corresponding objectives, drivers, levers, and KPIs for all of these
  • industries
  • Established link between MDM features & industry-specific KPIs to map MDM vendor suitability for
  • industries
  • ✅ Tech-Functional Capability Assessment
  • Analyzed capabilities of Performance, Scalability, Architecture & Deployment for MDM use cases in
  • industries
  • Examined UI & integration capabilities of MDM solutions, rated on ease of use & customer experience
  • Designed MDM Data Governance framework analyzing big data, & AI/ML use to parse into unstructured
  • data
  • Compared MDM solutions basis Data Modelling, Hierarchy, Workflow, Metadata Management, and
  • traceability
Business StrategyManagement Consulting

Capgemini

3 roles

Product - Vendor Management, CLM & SAP Ariba

Aug 2019Jul 2020 · 11 mos

  • ✅ Vendor Management Product - SAP Ariba
  • Spearheaded the development and entire offshore support of vendor contract Management application
  • Managed 20,000+ vendor contracts & single-handedly led contract migration to new platform SAP Ariba
  • Expedited timelines by 55% to 10 days by automating vendor migration processes to the newer platform
  • Designed custom database queries & script development for Contract Lifecycle Management (CLM) application

Product - Supply Chain, SAP HANA

Promoted

Apr 2019Jul 2020 · 1 yr 3 mos

  • ✅ Supply chain Product - SAP HANA
  • Driven B2B product requirements for a fortune 100 firm with 100% client satisfaction & zero escalations
  • Built architecture & cross-functional integration of Supply Chain, Sales, Distribution, & Finance modules
  • Debugged major production issues to identify root cause & got 20+ client recommendations for solution
  • Utilized SAP ABAP & OOPs concepts to develop dynamic reports on inventories across client’s 120 plants
  • ✅ Business Impact
  • Solved 80+ priority requirements for users spanning Americas, Asia Pacific, Europe, Africa, Middle East
  • Improved client requirement completion SLA by 50% by bringing SAP technical & functional teams in sync
Inventory ManagementConsultingSupply Chain ManagementCustomer Experience

Senior Software Engineer

Aug 2018Apr 2019 · 8 mos

  • Joined as SAP ABAP on HANA developer.
  • Worked on OOABAP, ALV, ALE idocs, Smart Forms, Adobe Forms, SAPScript
SAP S/4HANASAP ERPObject-Oriented Programming (OOP)Advanced Business Application Programming (ABAP)Software Development

I3indya cyber solution

Embedded Systems

May 2016Jun 2016 · 1 mo · Lucknow, Uttar Pradesh, India

  • Programmed AVR micro controller and its interfacing including interfacing motors, keypads, relays, touch screen, RF module, and sensors. Worked with USART protocol, interrupts, internal EEPROM of ATmega16, TIMER and counters.
Internet of Things (IoT)Embedded C

Education

XLRI Jamshedpur

PGDM-Business Management — MBA

Jan 2020Jan 2022

Indian Institute of Information Technology, Design and Manufacturing, Jabalpur

B. Tech — Electronics and Communications Engineering

Jan 2014Jan 2018

Dayawati Modi Public School, Raebareli

high school and intermediate

Jan 2011Jan 2013

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