Rishabh Goel

Performance Marketing Manager

Delhi, India8 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 50% reduction in customer acquisition costs.
  • Improved return on ad spend by over 70% in less than 9 months.
  • Grew e-Diagnostics business through targeted performance marketing.
Stackforce AI infers this person is a Performance Marketing Specialist with expertise in B2C growth strategies.

Contact

LinkedIn

Skills

Core Skills

Performance MarketingStrategic Marketing ManagementCustomer Acquisition

Other Skills

AdvertisingOnline MarketingMarketing StrategyPay Per Click (PPC)Search Engine Marketing (SEM)Marketing AutomationCustomer Journey MappingGrowth MarketingCustomer Acquisition StrategiesCampaign ManagementSocial Media MarketingDigital MarketingCustomer Relationship Management (CRM)Business StrategyCustomer Retention

About

Growth - MMT | Ex - Tata 1mg, Naukri, Quikr | IIM Alumnus

Experience

8 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
4 yrs
Current Experience

Makemytrip

2 roles

Senior Marketing Manager

Promoted

Jul 2024 – Present · 1 yr 10 mos · Gurugram

  • Focussed on maintaining 'Unit Eco' of ~200+ on every booking
  • Increasing Performance marketing's contribution to business to support market share
Strategic Marketing ManagementAdvertisingOnline MarketingMarketing StrategyPerformance Marketing

Manager Growth Marketing

May 2022 – Jun 2024 · 2 yrs 1 mo · Gurugram

  • CACs reduced by ~50%
  • ROAS improved by >70% in <9 months
Customer AcquisitionPay Per Click (PPC)Search Engine Marketing (SEM)Performance Marketing

Tata 1mg

Growth Marketing

Jul 2021 – Jun 2022 · 11 mos

  • Helped in growing e-Diagnostics business via Performance Marketing Interventions

Info edge india ltd

Growth Marketing

Dec 2019 – Jul 2021 · 1 yr 7 mos

  • Helped a blue-grey collar hiring platform grow 3x QoQ with cost-effective acquisition & activation

Quikr

Performance Marketing

May 2018 – Dec 2019 · 1 yr 7 mos · Bengaluru Area, India

  • - SEM, SMM, Affiliate marketing for Commonfloor, Quikr Goods, Quikr Cars & Bikes

Google

Search Engine Marketing (Google)

Feb 2017 – Mar 2017 · 1 mo · Remote

Shiksha.com

Campus Ambassador @ IIM Raipur

Sep 2016 – Aug 2017 · 11 mos · IIM Raipur

Indian institute of management raipur

Executive Member of CUSP

Jul 2016 – Mar 2017 · 8 mos · Raipur Area, India

Education

Indian Institute of Management Raipur

PGP — Marketing Strategy

Jan 2016 – Jan 2018

Delhi University

B.Com Honors — Commerce

Jan 2013 – Jan 2016

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