Astha Gupta

Recruiter

Delhi, India2 yrs 3 mos experience

Key Highlights

Developed data-driven marketing strategies for impactful campaigns.
Built a community from scratch, engaging 1,000 members.
Eager to apply creativity and strategic thinking in marketing.

Stackforce AI infers this person is a Marketing professional with a focus on community engagement and data-driven strategies.

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Skills

Core Skills

Marketing StrategyCommunity Building

Other Skills

Applicant Tracking SystemsBrand StrategyBusiness KnowledgeMarketing Strategy DevelopmentCommunity ProjectsStrategic Marketing ManagementResearchJob Simulations

About

Passionate and driven new marketer with a strong enthusiasm for applying inbound strategies and leveraging market research insights to drive impactful marketing campaigns. Eager to embark on a successful career in marketing, I bring a fresh perspective, a hunger for learning, and a commitment to delivering results. With a solid foundation in marketing principles and a dedication to staying updated with the latest industry trends, I am equipped to contribute innovative ideas and collaborate effectively with cross-functional teams. Possessing excellent analytical and problem-solving skills, I am eager to apply my creativity and strategic thinking to optimize brand awareness, engage target audiences, and achieve measurable growth. As a proactive and adaptable professional, I am ready to immerse myself in the dynamic world of marketing and contribute to the success of a forward-thinking organization.

Experience

2 yrs 3 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 2 mos

Current Experience

Paytm

Human Resources Assistant

Apr 2025 – Present · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

Amanzi technologies private limited

Recruiter

Feb 2024 – Present · 2 yrs 3 mos

Applicant Tracking Systems

Nayivalue

Marketing Strategist

Aug 2023 – Sep 2023 · 1 mo · Delhi, India · Remote

Strategy & Planning:
Developed data-driven marketing strategies aligned with brand goals and target audience analysis.
Conducted competitor research and identified key trends to inform strategic recommendations.
Contributed to the creation of marketing plans and roadmaps, outlining key initiatives and timelines.
Execution & Analysis:
Managed and executed various marketing campaigns across different channels (e.g., social media, email, content marketing).
Tracked campaign performance using analytics tools and presented insights to stakeholders.
A/B tested different marketing tactics and optimized campaigns for improved results.
Collaboration & Innovation:
Collaborated effectively with cross-functional teams (e.g., design, sales) to ensure campaign alignment.
Brainstormed and presented innovative marketing ideas to enhance brand awareness and engagement.
Stayed updated on industry trends and proposed new technologies or strategies to explore.
Quantifiable achievements:
Increase in key metrics (e.g., website traffic, leads generated, conversion rates) through implemented strategies.
Successfully launched a specific marketing campaign with positive outcomes (e.g., brand awareness uplift, engagement boost).
Reduced costs or improved efficiency in marketing processes through initiative implementation.

Brand StrategyMarketing Strategy

Xflow

Community Development Intern

Jun 2023 – Sep 2023 · 3 mos · remote

Built thriving community from scratch: Grew community from 0 to 1,000 engaged members, demonstrating excellent community building skills.
Forged global connections: Interacted with international travelers, fostering a diverse and inclusive community environment.
Engagement expert: Leveraged psychological techniques to significantly increase community engagement, showcasing understanding of user behavior and effective communication strategies

Community BuildingBusiness Knowledge