Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru

• Owned end-to-end product strategy for content discovery and personalization, including feed ranking, engagement loops, and downstream monetization for a large vernacular user base.
• Designed and shipped a behavioral scoring and ranking system using collaborative filtering on implicit and explicit user signals to personalize content discovery. Prioritized deep behavioral signals over shallow engagement proxies, growing average session time by 60% and lifting weekly retention by 9.4 percentage points.
• Led the 0 to 1 build of the monetization platform, defining a creator-native paid reach product that enabled in-app audience targeting without external ad networks. Went from zero to meaningful monthly revenue within the first month of launch and scaled from there.
• Addressed cold start and discovery challenges by defining onboarding and activation flows that generated early behavioral signals for downstream ranking decisions.
• Productized internal tooling for content classification and metadata management, creating the structured data layer required for consistent feed quality and personalization at scale.

Mar 2022 – Dec 2022 · 9 mos · Bengaluru

• Partnered with product managers to drive data-backed product decisions across core game loops using cohort analysis, behavioral data, and funnel analytics.
• Ran cohort analysis on user segments to identify high-value user groups and inform targeting and feature prioritization, resulting in meaningful improvements in acquisition and engagement metrics.
• Analyzed behavioral funnels to inform new product features and gameplay decisions, contributing to measurable improvements in retention and monetization performance.
• Built and maintained dashboards and reporting frameworks to track performance across key lifecycle funnels and surface actionable signals to product teams.

Oct 2021 – Mar 2022 · 5 mos · Bengaluru, Karnataka, India

• I partnered with product managers, and to a lesser extent, engineering, marketing, and sales teams to identify and drive strategic and operational improvements that deliver a sustainable lift at various funnels.
• I was responsible for delivering data automation projects for various teams which helped them to save a ton of time and increase their efficiency.
• I also worked on projects that included forecasting techniques based on past data and aligned set targets for the internal ops team so that they can deliver higher ROI and meet their goals.

Sep 2021 – Oct 2021 · 1 mo · Bengaluru, Karnataka, India

• During my time at Intel, I learned about and gained hands-on experience in database architecture design and data migration.
• I worked on techniques and SOPs for reducing the database storage size while keeping the sanity of data intact.
• I also worked on database schema design and planning on which data attributes need to be stored for an upcoming website for future use.

Sep 2020 – Oct 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Data - Insights - Innovation - Optimization - Scale
• Conducted market analysis to understand clients’ needs and translate them into executable strategies by finding precise audience cohorts using overlaps of their organic audience with the in-market audiences.
• Performed quantitative analysis of multiple marketing data dimensions to optimize and scale marketing campaigns.
• Utilized statistical and analytical techniques to extract actionable insights across multiple nodes to improve ROI and other KPIs for a multitude of campaigns.

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India

• During this internship, I worked on the project “Round separator production product files creation”. I learned about various particle separators manufactured and assembled by Schlumberger and finally created Standard Work Instructions, Workflow of the assembly process, and FAT form for the separators.

Dec 2018 – Dec 2018 · 0 mo · Noida Area, India

• Project title - “ Evaluation for optimum values for LRP and HRP in a block bid as per OALP, on the basis of most probable oil production rate, statistically estimated using the complete past oil production data of the country.”

Aug 2018 – Jul 2019 · 11 mos · Jais Area, India

• Being an essential member of the Student Council of RGIPT, I was responsible for integrating the academic and co-curricular spheres of students' lives, linking the out-of-class experience to the academic mission of the Institute, and incorporating students' intellectual and leadership interests with future aspirations.

Jun 2018 – Jun 2018 · 0 mo · Bengaluru, Karnataka, India

• Projects
• 1. Designing storage trays for fine adjusting device(FAD).
• 2. Creating a layout for the miscellaneous shop along with the tool listing database for its machinery.