May 2023 – Apr 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

• Analytics
• 1. Enhanced data-driven decision-making for firms with $50B+ mkt cap, analyzing promotional effectiveness & ROI
• 2. Developed a KPI tracking framework for 10+ firms, focusing on customer engagement and promotional reach
• 3. Boosted customer conversion by 15% and optimized marketing spend, achieving a 20% ROI incr. for a $10B firm
• Product Strategy
• 1. Improved engagement for a $13B firm with 4000 distributors & 25k sales reps by enhancing interaction strategy
• 2. Created Distributor Scorecard with 10+ metrics & Sales Rep Dashboard to monitor sales activity & engagement
• 3. Increased distributor engagement by 13% & created a 1-year product roadmap targeting ₹2 Cr annual revenue

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

• 1. Created an Artificial Intelligence(AI) business solution suite catering to 5+ Lines of business across 6 industries using Google AI tools like DocumentAI
• 2. Conceptualized 60+ use cases solving for sales & inventory forecasting and supply chain, operations & HR optimization
• 3. Formulated a Fintech GTM strategy for the AI-based business solution suite across 3-, 6- & 12-month horizon
• 4. Designed a solution to identify synergy points across 5+ Lines of business using AI analytics to increase overall firm efficiency

Dec 2021 – Nov 2022 · 11 mos · Kolkata, West Bengal, India

• 1. Organised offline City Meets across 4 cities in India attended by 250+ aspirants and 25+ panellists
• 2. Led a team of 50+, budget ₹5L+; Hosted 30+ sessions (95% YoY inc); 25+ press release ft NDTV, TOI
• 3. Garnered 25M+ views (8x inc) via 400+ campaigns (5+ media platforms); Inc. engagement by ~13%
• 4. Assisted 2k+ students (3x inc) by mentorship prog.; Initiated 'Summer Radio' podcast (5k+ impressions)

Jul 2019 – Jun 2021 · 1 yr 11 mos · Mumbai, Maharashtra

• Took a short break after my PhD and then unsuccessfully tried to get a foothold in corporate India. Covid & my uncommon profile played spoilsport. From Sep'20 onwards I was busy with CAT preparation and the rest of the MBA application process eventually converting IIM Calcutta.

Sep 2015 – Jun 2019 · 3 yrs 9 mos · Tilburg, North Brabant, Netherlands

• My initial research was in the area of Optimal contracts and Microfinance. I worked on setting up self-enforcing lending contracts that don't require collateral, a feature prevalent in micro-finance. The model assumes homogeneous agents where the group member chooses to work diligently and monitor his partner(costly peer monitoring) to ensure compliance.
• 1) Innovated an improved sustainable collateral-free group loan that works under imperfect monitoring
• 2) Introduced personalized loans & determined a monitoring threshold to ensure positive NPV for the bank
• 3) Incentivized peer monitoring by giving one borrower a higher payoff which led to greater social welfare
• Next, I worked on firm optimization under supply-chain risk. The final good producing firm's input demand happens before the uncertainty can be resolved, allowing for sourcing risk. Hedging tools such as financial derivatives are disallowed to ensure volatility reduction is only via input demand.
• 1) Analyzed supply-side volatility in a two-country model by simulating variations in production technology.
• 2) Evaluated firm's optimal input quantity choice under multiple input price regimes & supply chain shocks
• 3) Discovered optimal input quantity & profits are always increasing with higher input substitution
• 4) Lower profit volatility for firms whose profit-optimizing choice has a higher share of cheaper input
• 5) Uncertainty/Risk is modelled as fluctuations in output delivery from the source countries due to country-specific shocks.
• I was under an FTE contract with Tilburg University with both teaching(20%) and research(80%) responsibilities.

Apr 2015 – May 2015 · 1 mo · Nairobi, Kenya

• I was a part of the Randomized Control Trial organized in Nairobi, Kenya which focused on the impact of adopting mobile money technology. on small and medium business owners.
• My responsibilities were:
• 1) 3 weeks training of 30+ personnel for undertaking the survey
• 2) On the field corrections in the survey to account for region-specific problems
• 3) On-field evaluation of the survey staff and provide support in the initial week of the survey
• 4) Editing, testing, and re-evaluation of the survey to make it more coherent to the interviewee
• The project targeted over 1200 business owners who were interviewed regularly over a period of 6 months. 531 SMEs adopted mobile tech. due to lowering of costs in product info, registration & tech. know-how. 60% rise in financial inclusion & deepening and 55% lower sales volatility for firms adopting mobile tech.

May 2012 – Jul 2012 · 2 mos · Darmstadt, Hesse, Germany · On-site

• Awarded DAAD scholarship for the internship worth 5000 euros
• Research Topic: Effect of Ad-avoidance technologies on Media content
• Analysed Ad-Avoidance technologies (AAT), its effect on Media Content
• Analysed a problem: AAT penetration may lead to more advertising, causing further increase in AAT and determined an unique equilibrium outcome and evaluated optimum advertising level
• Examined content provider responses to increased AAT penetration and its welfare consequences
• Concluded that higher AAT penetration causes increased user fees and lower advertising levels but reverse is also possible i.e. the effect of fees cannot be effectively determined and depends on the type of equilibrium in question

May 2011 – Jul 2011 · 2 mos · Taipei City, Taiwan

• Awarded full scholarship and travel expenses for the summer internship
• Research Topic: Scheduling algorithm for resource allocation in cloud computing
• Evaluated the current algorithms and methodologies in use for resource allocation in cloud computing and concluded that current algorithms handled only sequential computing tasks with a single type of resource
• Formulated an algorithm for a task order comprising of both parallel & sequential computing tasks with three resource types namely small, medium & large mirroring the computing resources available to cloud service providers.
• Assigned higher price for parallel tasks to account for the additional cost of blocking of multiple resources at the same time

Apr 2011 – Jan 2012 · 9 mos · Kanpur, Uttar Pradesh, India

• Part of the core team of 16 managers of one of the largest technical festivals of India with a budget of over INR 10 million
• Pioneered the first Media & Publicity Cell to coordinate festival’s media coverage by 15 newspapers and a TV partner
• Led a 3-tier team of 40 members directly responsible for the publicity of the festival on national and international forums
• Conceptualized & implemented a change to the Hospitality process by setting up a token system which reduced waiting time
• Enhanced festival’s online publicity by organizing online quizzes, caption writing competitions etc. which led to almost an 100% increase in Techkriti Facebook page followers (6000 to more than 10,000) in a period of just three weeks
• Organized press conference for leading newspapers & designed teaser videos for publicity
• Created a Compering Cell for improving spectator participation in various robotics, aero-modelling and entrepreneurial events

May 2010 – Jul 2010 · 2 mos · Bengaluru, Karnataka, India

• Top 1% out of 1400+ applicants and awarded full scholarship for the internship.
• Research Topic: Improved model for internet advertisement auctions
• Evaluated the profitability and problems of existing models for auctioning of online advertisement slots
• Concluded that the current bid formats were Cost Per Click(CPC) or Cost Per Impression(CPI) and used Generalised Second Price(GSP) or Vickrey Clarkes Groves(VCG) for scheduling of submitted bids
• Proposed a new bid format using CPC and CPI to arrive at the final bid and used VCG to order bids.
• Achieved a reduction in asymmetric information resulting in consumers bidding closer to their true valuation(i.e. higher bids) which led to increased revenue for auction sites