Apr 2021 – Apr 2023 · 2 yrs · India

• Led the team of vendors to ensure consistent premium quality deliverables as per Facebook and Instagram’s content standards.
• Allocation of the tasks to the team of linguists and the LQA’s and regularly monitoring the work and quality.
• Defining the voice, style and tone for Facebook, Instagram and other Meta products.
• Performing analysis and drill down to insights on different types of data (DAU and MAU) and responsible for overall growth of the regional users.
• Led the localization strategy by regular surveys, research and analysis of user consumption.
• Performing manual localization testing of UI (i18n), video files, marketing campaigns while identifying linguistic and functional issues.
• Providing constant support to the linguists and evaluating their work.
• Hiring and developing the process of training for the new linguists.
• Meta’s official representative on CLDR platform for Urdu language.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Hyderabad, Telangana, India

Apr 2013 – Jan 2020 · 6 yrs 9 mos · Indore Area, India

• Urdu Language Lead
• Webdunia.com India Pvt. Ltd. (CMMI Level 3 Company), Indore April ’13 – Present
• Joined the company as a Trainee localizer in 2013.
• Promoted as Urdu Language Expert within one year.
• Became Urdu Language Lead in 2016.
• Leads local and remote, cross-functional teams consisting of language professionals, programmers, desktop publishers and others to the ultimate goal of delivering outstanding products and services.
• Working for clients like Facebook, WhatsApp, Instagram, Microsoft, Google, Yahoo, Samsung (Hansem), Xiaomi, Reliance JIO and many others.
• Also worked as freelance translator for more than 2 years before joining Webudia.com.
• Major Projects:
• Facebook
• Localization of UI and other website and app content.
• “i18n Testing” for various FB products.
• MS Office Language Moderation (Urdu)
• Leading target terminology management:
• 1. Approving new target terms
• 2. Initiating global term changes
• 3. Monitoring global term changes initiated by other teams
• Suggesting updates of Style Guide
• Supporting Translation Team and Moravia Project Team on resolution of queries
• Analyzing and processing feedback/escalations from Translation Team, Subsidiary and end-customers
• Providing objective evaluations/feedback on linguistic quality (also arbitrating disputed issues in QAs and suggesting improvement steps)
• Cooperating closely with Moravia Linguistic Services Manager and Language Lead (Translation Team)
• Actively participating in quality evaluations and meetings
• Reporting existing and potential issues and risks raised across languages
• Resolving bugs and addressing quick linguistic questions
• User interface translation of Google products
• Translating & localizing various Google products like Google+, Google+ Mobile. YouTube.

Jul 2009 – Dec 2009 · 5 mos · Indore Area, India

• Worked as a Proof Reader on "Quran" App's Urdu translation.

May 2004 – Jun 2009 · 5 yrs 1 mo · Indore Area, India

• Worked on several Urdu DTP projects e.g. Dr. Rahat Indori’s book “Lamhe Lamhe”, and several “Madarsa Board” Books.