Oct 2023 – Mar 2024 · 5 mos · On-site

• Category Lead for Ghee portfolio within staples
• Driving success and growth for ghee category within staples :
• 1. Category strategy
• Develop and execute a comprehensive category strategy for Ghee portfolio , encompassing products assortment for Brands , pricing , deals , offers , Ads to achieve MOM GMV growth and increasing order penetration percentage PAN India
• Handling a Business of 30 crores monthly
• 2. Market analysis
• Conduct thorough market research through Neilson reports , physical visits in competitors platform , MBO and MT’s & analysing demands in particular metro’s and tier 2 and 3
• 3. Assortment planning
• Work closely with brands to curate attractive and exclusive launches with Ghee sku’s Flipkart Grocery , ensuring alignment with brand affinity and identify in particular region
• 4. Vendor & Brand Management
• Build and maintain strong relationships with vendors , suppliers and brands , negotiating terms , ensuring product quality and optimising costs
• 5. Sales optimisation
• collaboration with M3 team to develop and implement merch and other promotional strategies to drive revenue and achieve category targets
• 6. Inventory Management
• Partnering with Regional planners and inventory management team to optimise stock levels , minimise stock outs , maintain ATP with respect to Daily run rate of the sku , ensuring an healthy and efficient supply chain for flipkart grocery and Brands
• 7. Cross Functional collaboration
• Engage with various teams, including marketing , ops to ensure seamless execution of category related activities
• Ensuring

Mar 2022 – Feb 2024 · 1 yr 11 mos · On-site

• E- Commerce ( Marketplace)
• Mobile large furniture
• Handling a team of 9 Business Development Executives, 1 TL and a Cataloger
• 1. Value Engineering charter
• 1. Value engineered private label brands and ensuring they have sufficient stocks to compete with the master product also ensuring that SKU’s are listed at the given price point to generate high Daily Run rate
• 2. 150 + value engineered sellers were monitored closely and worked upon during festive months ( OND) , ensuring they participated in deals and discounting for BBD and BDS.
• 3. Generating a GMV of 5 crores from value engineered SKU’s during (ASON).
• 2. MLF
• 1. Majorly Onboarded 20+ oneplus distributors / resellers and implemented 120+ selections consisting of oneplus models on the marketplace
• 2. Ensuring constant procurement is happening for the Hero SKU’s of oneplus and Samsung and relatively having approximately 15 DOH
• 3. Handling a base of 35+ mobile sellers , 20+ Small home appliances - brand distributors , 10+ large appliances brand distributors and 10+ Local furniture sellers and distributors .
• 4. Ensuring almost 80% of the Mobile vendors are onboarded in FBF model ( Fulfillment by Flipkart), by stating them the advantages of FBF - where they will have F Assured Badge , highest visibility , 20-30% increase in sales in the high demand areas , super fast and reliable order processing , reduction in order delivery time .
• 5. Constantly educating the sellers on selling the right product , right quantity , right time on basis of our requirement ( Inventory Management )
• 6. Passing on the commission rebates, bank offers on time so that sellers can work on CVP
• 7. Majorly focused on ensuring high performing marketplace models have sufficient stocks and 15 DOH in brands like Redmi, real-me, oneplus, Samsung, oppo, Vivo .
• 8. Driving a GMV of approximately 40 crore cumulative in month of June , July, August , September and having a 1.5x spike in GMV during festive months October and November .

Dec 2021 – Feb 2022 · 2 mos · On-site

• E-commerce( Marketplace)
• 1. Handling a team of 9 Business Development executives , 1 Team leader & and a Cataloger
• 2. Successfully implemented 30,000 selections against target of 28,000 in lifestyle business unit in specifically women ethnic super category - with verticals - sari, Dupatta, Fabric, blouse . Having 100% achievement in capped selections.
• 3. Total 60,000 - capped & uncapped selections added on the market place in women ethnic
• 3. Executed selection of 1000 master stock keeping units against target of 950.
• 4. Working with 125 total sellers , that added 30,000 capped selections on the portal and achieved 1.5 crore GMV . Including capped & uncapped have added 60,000 selections on the portal from 200 total sellers with 3 crore GMV in low ASP project during a duration of 3 months ( DJF) that includes planning, incubation , growth of those sellers .

Feb 2021 – Dec 2021 · 10 mos · Surat, Gujarat, India

• 1. Handling 5 Distributors in South Gujarat Territory with Surat as Headquaters.
• 2. Implementing the Sales target for New Product in Beverage Segment.
• 3. Focusing on Effective coverage for South Gujarat Territory and increasing the Effective Coverage( Billed outlets) month on month.
• 4. Increase in Net Distribution by increasing the number of outlets served.
• 5 . Retrieving the Business by acquiring the lost customers and filling the gaps by acquiring the new Customers.
• 6. Acquiring sweet Manufacturers, Wholesellers, new Business partners.
• 7. Focusing on availability of the product with all the Sub Distributors & Wholesellers.
• 8. Implementing schemes on certain SKU's.
• 9. Implementation of External Branding in Mordern Trade outlets( Frozen outlets) for product offtake.
• 10. Achieving the target for premium products month after month.
• 11. Handled certain key accounts such as Metro Cash & Carry.
• 12. Minimizing Expiry by ensuring FIFO & stacking Norms of the product.
• 13. Managing Distributors health( ROI) by ensuring adherence to Joint Business plan.
• 14. Acquired Big Cloud kitchens in South Gujarat Territory, contributing to 15% of secondary Sales of South Gujarat.

May 2020 – Jul 2020 · 2 mos · Ahmedabad, Gujarat, India

• Visual merchandising,branding,promotion

Jan 2020 – Jan 2021 · 1 yr · Ahmedabad, Gujarat, India

• 1. Understanding the institutional( B2B) flow chart
• 2. Distributor handling & achieving secondary target for the month.
• 3. Acquiring New stakeholders and wholesellers in extreme market of South & North Gujarat.
• 4. Result oriented working, negotiation skills.
• 5. Pushing Institutional packs in general trade & mordern trade.
• 6. Devising strategies and techniques necessary for achieving sales target.
• 7. Establising short term and long term goals and mapping business plans for achieving this goals
• 8. Building sales pipeline to attain goals.
• 9. Responsible for generating multiple sales opportunities and acquired big morden trade chain outlets .
• 10. Developing business from assigned territory and semi urban towns in outskirts.
• 11. Recruiting stake holders and wholesellers in extreme markets of South Gujarat & North Gujarat.
• 12. Gathering market intelligence
• 13. Constantly generating orders from mordern trade & General trade outlets and increasing sales of Red category products
• 14. As HoReCa Industry started getting it's momentum back, constant follow ups with existing client base and conducts demos for new clients

Feb 2019 – Mar 2019 · 1 mo · Mumbai Ghatkopar

• Cold calls, client acquisitions,Digital marketing