Jan 2017 – Nov 2017 · 10 mos · Gurgaon, India · On-site

• Managing business and developing relationship with Partners to develop a self sustainable model of following Best Practices in SMB Accounts and ensuring performance oriented goals are met to create a healthy and growing environment for these Small Business to evolve in Digital Markets across India.
• Improvement of Same Store Growth and conducting Training Sessions for clients
• Accelerate and hand hold New Partners on Board to ensure performance for their Client Accounts
• Relationship management at Partner level and Key High Value Advertisers across the verticals
• Develop media plans for Partners to advertise in Search, Display & Youtube
• Making the advertisers’ campaigns and landing pages to be mobile friendly

Dec 2014 – Jan 2017 · 2 yrs 1 mo · Gurgaon, India

• Managing and initiating the online marketing activities for FlowerAura.com, primarily includes paid marketing channels like Google & Bing Adwords, Facebook Adverts and Content Marketing.
• Responsible for building marketing team at FlowerAura, establishing processes for bulk mailing activities and affiliate tie-ups with corporate, banks and networks.
• Planning Business decisions to analyze user behavior and implement segmentation strategies using Automation tools like Betaout and Connecto to retain/retarget users/website visitors
• Adwords Account Management with 3x increase in Traffic and Conversions
• Social Media Campaigns and Facebook Adverts to establish an alternate channel for Paid Campaigns
• Email Marketing Campaigns through different platforms like Mailchimp, Netcore, Cheetah & Ongage
• Branding and Corporate Tie ups with Café Coffee Day, AskMe Bazaar and Axis Bank
• Affiliates and Publishers to establish alternate and new channels of Customer Acquisition
• Customer Segmentation to re-target users through Display and Onsite Marketing

Aug 2013 – Nov 2014 · 1 yr 3 mos · Gurgaon, India

• Managed a portfolio of clients for digital media services like Search Engine Marketing (SEM), Search Engine Optimization (SEO), Digital Media Buying, Content marketing, Facebook Advertising, E-mail Marketing & Affiliate Networks. Expert in online lead generation across sources.
• Clients handled:
• timesjobs.com | search engine optimization
• magicbricks.com | search engine optimization
• goibibo.com | content management & marketing
• localbanya.com | search engine marketing, media buying & affiliates
• faircent.com | search engine marketing, email marketing
• max life insurance | email marketing
• repairwale.com | search engine marketing, content marketing & affiliates
• quinstreet.com | email marketing, affiliate
• KHD Humboldt Wedag | product development
• Responsibilities:
• Conducted SEO Audit for Timesjobs and Magicbricks
• SEO consultancy on improving user experience & search engine ranking
• Competitor benchmarking & analysis for product improvements
• Product optimization through keyword analysis, ranking studies across inorganic & organic searches
• Recommending On-Page and Off-Page optimization strategies to the clients
• Create, Manage & optimize SEM campaigns for clients
• Manage SEM budgets of INR 15 Lacs per month
• Deep working knowledge of tools like Google Analytics, Google AdWords, SEO Moz, AdWords Editor, SimilarWeb, Netcore Mailer Platform
• Experience in testing & utilizing betas and updated features on search like PLAs, Google Local Listings, Sitelinks, Callouts, etc. Facebook Advertising through RCA, Sponsored Ads etc.
• Consultancy on improving PPC performance, volume improvement, structuring campaigns
• Business knowledge of e-commerce portals like CLTV, ARPU

Aug 2012 – Jul 2013 · 11 mos · New Delhi Area, India

• Co-Authored a book on “Building Effective Institutions to Empower the Poor– a Policy Makers’ Guide for Human Resource Strategies”. Provided management consultancy services to State Rural Livelihood Missions across the country under NRLM.
• Clients handled:
• Rajasthan Skill and Livelihoods Development Corporation (RSLDC) in association with Accenture
• Rajasthan Grameen Aajeevika Vikas Parishad (RGAVP), Jaipur
• Haryana State Rural Livelihood Mission, Chandigarh
• Responsibilities:
• Management of the consultants to develop an exclusive HR policy
• Bidding for projects and manage operations for SRLMs and other relevant government projects
• Coordinated conference to explore challenges and opportunities of healthcare services in rural areas
• Developed whitepaper on “Access to Healthcare Services in Rural India”
• Impact of Human and Development Strategies in Rural Livelihoods Projects across the country

Apr 2011 – May 2011 · 1 mo

• Internship at Oxigen Services India Pvt. Ltd. where the work profile included Acquisition and Operationalisation work in the Rural Kiosk Banking (Financial Inclusion) for the company under Business Correspondent Model of RBI.
• Job profile here was to activate the Customer Service Points by appointing the Business Correspondents for a leading bank. This involved daily visits to different villages all over western Uttar Pradesh and make sure the targets are achieved for the month.
• The later part of the job consisted of training the appointed BCs on how to use the software and the day-to-day working.

May 2007 – Jul 2007 · 2 mos · New Delhi Area, India

• Competitor Analysis: Different aspects on how the sales and marketing departments of
• various companies work followed by analyzing the Bancassurance network of competitors.
• Critical Analysis of the Bancassurance Strategy and Services of MetLife across NCR