Apr 2020 – Nov 2023 · 3 yrs 7 mos · Greater Delhi Area

• Advising startups such as Aspire Impact, Read to Think, Ahoy Systems during the seed stage.
• Help develop the brand identity and brand positioning
• Setup key processes across digital marketing, partnerships, events, communications and media.

Aug 2019 – Mar 2020 · 7 mos · Greater Delhi Area

• Responsible for driving global marketing & communications for the 2019 GSG Impact Summit, held in Buenos Aires, Argentina
• Managed teams across the UK, Latin America and India. Worked closely with National Advisory Bodies from 33 countries
• Closed media partnerships with 6 global digital and print publications including the Financial Times (UK). Delivered 500+ high-profile delegates including policy makers, investors, entrepreneurs, & academics.

Jul 2017 – Jul 2019 · 2 yrs · New Delhi Area, India

• Conceptualized and launched, Cheeky Rhino, a brand of premium Assam teas with a D2C business model.
• Managed e-commerce marketing and sales for the product across Amazon, Flipkart, LBB, and our own Shopify based e-store.
• Involved in the complete value chain of the product from tea leaves procurement to product delivery, including operations, finance, and admin functions.

Dec 2011 – Jun 2017 · 5 yrs 6 mos · New Delhi Area, India

• Responsible for driving revenue for Harvard Business Review, South Asia edition including markets such as Sri Lanka, Nepal, and Bangladesh, besides India.
• Led the strategy, product development, and revenue for HBR Ascend, a new digital learning platform which was piloted in India.
• Managed marketing and communications for the other verticals, namely Corporate Learning division, Education division, and HBR Press.
• Doubled the subscriber base for Harvard Business Review South Asia through a licensing arrangement with the India Today group for publishing, distribution and sales for the magazine.
• Launched HBR Ascend, a new digital learning platform for young managers and scaled up to 100k monthly active users in 4 months.
• Managed multi-city, large format events such as HBR Knowledge Series and HBR Press book launches with the who's who of the government, business and academic worlds in attendance.

Apr 2008 – Nov 2011 · 3 yrs 7 mos · New Delhi Area, India

• Led the digital transformation team to develop and launch an e-content platform for India and Sri Lanka region, to grow memberships and revenue.
• Closed deals with content companies to license digital content.
• Conducted user research to generate insights for the user interface design process.
• Supervised an external vendor to develop the front-end and back-end on Koha, an open-source library platform, and integrated it across 8 locations.

Apr 2007 – Mar 2008 · 11 mos · Mumbai Area, India

• Led the marketing function for 2 television channels in the network including Neo Cricket, the #1 rated sports television channel.
• Spearheaded the India-Pakistan cricket series marketing campaign that won 13 awards at Indian and International industry conventions

Aug 2005 – Mar 2007 · 1 yr 7 mos · Mumbai Area, India

• Managed marketing for the group's hindi movie channel, Filmy.
• Responsible for viewer data analysis and insight generation

Jun 2004 – Jul 2005 · 1 yr 1 mo · Mumbai Area, India

• Led the award-winning launch marketing campaign for ZOOM television which won a Gold at Promax/BDA Asia Awards 2005 and was a finalist at the Promax World Gold 2005.
• Managed campaigns for 3 key shows on the television channel.
• Responsible for viewer data analysis and insight generation

Jun 2003 – May 2004 · 11 mos

• Consumer Electronics