Armaan Raj Dua — Digital Marketing Specialist

I build brands, stories, and content systems that deliver par expectation, even within constraints. My career has been shaped by scaling global brands, growing digital communities at massive scale, and leading high-stakes creative teams across entertainment and tech. At Netflix India, I helped scale the YouTube channel from 1.7M to 17M subscribers, building one of the country’s most influential brand communities in under two years. At IMDb (Amazon), I led the India-first content and social media strategy, driving 30M+ monthly users, 20B+ organic press impressions, and delivering 1,500+ talent and industry partnerships, while shaping frameworks later adopted by US and UK teams. I’m now an MBA candidate at Alliance Manchester Business School, supported by a merit scholarship, deepening my expertise in strategy, organisational behaviour, and decision-making under uncertainty. My work has been recognised with Social Samosa’s 30 Under 30 and the afaqs! Thought Leadership Award, but the real reward has been building teams, simplifying ambiguity, and turning creative intuition into commercial impact. If you want to collaborate, bounce ideas on brand-building, or discuss growing your organisation’s content or social presence, feel free to reach out: always happy to chat!

Stackforce AI infers this person is a B2C Entertainment Marketing Specialist with expertise in content strategy and audience engagement.

Location: Mumbai, Maharashtra, India

Experience: 8 yrs 11 mos

Skills

Content Strategy
Team Leadership
Brand Development
Audience Engagement
Cross-functional Collaboration

Career Highlights

Scaled Netflix India's YouTube channel from 1.7M to 17M subscribers.
Drove 30M+ monthly users at IMDb with innovative content strategies.
Recognized with multiple awards for thought leadership in content.

Work Experience

IMDb.com

Social Media & Video Lead (1 yr 3 mos)

Social Content Manager (2 yrs)

Netflix

Editorial Lead: YouTube (7 mos)

Editorial Creative Coordinator (1 yr)

The Glitch

Junior Writer (1 yr 5 mos)

Phantom Films

Production Assistant (2 mos)

Initiatives of Change

Media Manager (2 mos)

Youth for Heritage Foundation

Media Manager (1 mo)

RESQ Charitable Trust

Intern (1 mo)

Symbiosis Centre for Media & Communication (SCMC)

Cultural Co-ordinator (2 yrs 8 mos)

Education

Master of Business Administration - MBA at Alliance Manchester Business School

Bachelor of Arts (Mass Communication) at Symbiosis Centre for Media & Communication (SCMC)

Product & Growth at GrowthX®

Armaan Raj Dua

Digital Marketing Specialist

Mumbai, Maharashtra, India8 yrs 11 mos experience

Highly StableAI Enabled

Key Highlights

Scaled Netflix India's YouTube channel from 1.7M to 17M subscribers.
Drove 30M+ monthly users at IMDb with innovative content strategies.
Recognized with multiple awards for thought leadership in content.

Stackforce AI infers this person is a B2C Entertainment Marketing Specialist with expertise in content strategy and audience engagement.

Contact

Skills

Core Skills

Content StrategyTeam LeadershipBrand DevelopmentAudience EngagementCross-functional Collaboration

Other Skills

Social Media StrategyContent ManagementPartnership DevelopmentBrand StrategySocial Media ManagementPartnership ManagementYouTube StrategyContent CreationCreative DirectionYouTube ProgrammingData AnalysisScriptingEditorial PlanningEvent ManagementStrategizing

About

Experience

8 yrs 11 mos

Total Experience

2 yrs 2 mos

Average Tenure

Current Experience

Imdb.com

2 roles

Social Media & Video Lead

Promoted

Jun 2024 – Sep 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India

As Social Media & Video Lead, I oversaw IMDb’s India strategy across content, social, and partnerships: strengthening brand salience, trust, and relevance in one of the world’s most dynamic entertainment markets. Led IMDb’s India-first content experience, driving 30M+ monthly users, 70M+ content interactions, and 20B organic press impressions through market-specific content, launch frameworks, and audience insights.
Directed high-impact collaborations with top talent, production houses, and OTT platforms, delivering 1,500+ industry partnerships and 110M+ content interactions. Worked with a cross-functional team of marketing managers and two content producers, delivering campaigns while maintaining quality, speed, and operational discipline.
Recognised with the afaqs! Digies Thought Leadership Award for positioning IMDb India as a category-defining content presence.

Social Media StrategyContent ManagementPartnership DevelopmentBrand StrategyContent StrategyTeam Leadership

Social Content Manager

Jun 2022 – Jun 2024 · 2 yrs · Mumbai, Maharashtra, India

Joined IMDb to build its India-first content presence from the ground up, leading the brand’s international expansion efforts. Launched IMDb’s first-ever India content strategy, designing go-to-market plans that established the brand as a leading voice in entertainment news and insights.
Partnered with top-tier talent, studios, and OTTs (including Netflix and Disney+) to extend IMDb’s authority in India across social and video content. Drove early content systems, publishing frameworks, and partnerships that laid the foundation for IMDb India’s scale and identity.
Collaborated closely with the US and UK teams on global strategy, contributing to product/content frameworks later adopted internationally. Expanded IMDb India’s presence across Instagram, YouTube, and Twitter through consistent brand storytelling and creator-led formats.

Content StrategySocial Media ManagementBrand DevelopmentPartnership ManagementTeam Leadership

Netflix

2 roles

Editorial Lead: YouTube

Promoted

Nov 2021 – Jun 2022 · 7 mos · Mumbai, Maharashtra, India

As Editorial Lead for Netflix India’s YouTube presence, I drove the growth, strategy, and creative direction of one of the country’s most influential brand channels. Scaled Netflix India’s YouTube channel from 1.7M to 17M subscribers (10x growth), establishing it as a first-of-its-kind entertainment brand community.
Delivered 100+ trending videos, partnering with leading Indian creators and talent to shape a high-impact programming strategy. Built channel frameworks, creative guidelines, and operational systems that were later adopted across multiple Netflix markets.
Led high impact campaigns and ensured consistent channel expansion and audience engagement.

YouTube StrategyContent CreationAudience EngagementCreative DirectionContent StrategyTeam Leadership

Editorial Creative Coordinator

Nov 2020 – Nov 2021 · 1 yr · Mumbai, Maharashtra, India

In this role, I managed and executed Netflix India’s YouTube programming and content pipeline to drive monthly growth and high-performing brand storytelling. Owned the YouTube programming calendar, ensuring a consistent cadence of high-impact content tied to Netflix’s key title releases.
Led both qualitative and quantitative reporting to inform strategy, optimise content decisions, and strengthen the brand’s voice on YouTube. Collaborated cross-functionally with marketing, content, and creative teams to build culture, awareness, and anticipation around marquee launches.
Contributed to the channel’s foundational growth trajectory, building systems that enabled rapid scale in the years that followed.

Content ManagementYouTube ProgrammingData AnalysisCross-Functional CollaborationContent StrategyTeam Leadership

The glitch

Junior Writer

Jun 2019 – Nov 2020 · 1 yr 5 mos · Mumbai Area, India

At Glitch, I assisted with Editorial and Programming for Netflix India's YouTube channel.
My role involved strategising/conceptualising, scripting & executing content, as well as planning editorial/topical beats for the channel.

Content CreationScriptingEditorial Planning

Phantom films

Production Assistant

Oct 2018 – Dec 2018 · 2 mos · Mumbai, Maharashtra, India

Planning, logistics and assisting in management of the schedule (pre-production and principal photography) of Sacred Games Season 2, including on-ground troubleshooting and management with the Line Producer.

Logistics ManagementProduction Assistance

Initiatives of change

Media Manager

Apr 2018 – Jun 2018 · 2 mos · Panchgani, India

In this role, I led content creation, branding, videography, photography, logo designing, editing & database managed for Initaitives of Change, Panchgani.

Content CreationVideographyPhotography

Youth for heritage foundation

Media Manager

Nov 2017 – Dec 2017 · 1 mo · New Delhi Area, India

Photographer, Videographer at the 19th ICOMOS General Assembly (In collaboration with UNESCO).

PhotographyVideography

Resq charitable trust

Intern

May 2017 – Jun 2017 · 1 mo · Pune Area, India

Symbiosis centre for media & communication (scmc)

Cultural Co-ordinator

Jul 2016 – Mar 2019 · 2 yrs 8 mos · Pune, Maharashtra, India

Strategising, Supervising, planning and event management for intra/inter-collegiate events.
Selection process for the post was through batch-nomination and voting.

Event ManagementStrategizingSupervision