Jul 2021 – Oct 2021 · 3 mos

• · Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
• · Reviewing every account in the portfolio in complete detail to understand the current level of performance
• · Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
• · Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary
• · Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders
• · Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs
• · Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
• · Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• · Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
• · Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products

May 2019 – Jun 2021 · 2 yrs 1 mo

• Taking complete ownership of portfolio of accounts.
• Reviewing the accounts' to understand the current performance.
• Engaging with the advertisers to understand their goals and implement them.
• Analyzing data trends and creating keyword lists.
• Generating Reports, analyzing the account and pitching the Advertiser ideas to improve the account to increase Brand Awareness & Drive Sales.

Jan 2018 – Jan 2019 · 1 yr

Jan 2017 – Dec 2017 · 11 mos

Jul 2016 – Nov 2016 · 4 mos · India