Kanika O.

Digital Marketing Specialist

Delhi, India6 yrs 8 mos experience

Highly Stable

Key Highlights

Expert in user-friendly content strategies.
Led successful product launches and marketing campaigns.
Recognized for excellence in social media strategy.

Stackforce AI infers this person is a Content Marketing Specialist with a focus on SaaS and Public Sector industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyContent StrategyCustomer ExperienceSocial Media MarketingContent Marketing

Other Skills

Product LaunchCampaignsKey Performance IndicatorsContent DesignPositioning (Marketing)Visual StorytellingContent CurationBusiness-to-Business (B2B)ManagementData VisualizationUser Interface DesignCreative WritingDigital MediaCustomer Experience DesignUser Experience (UX)

About

I spend my days crafting user-friendly narratives that make products feel less daunting, more usable. Currently engaged in building a people-first content strategy @ Acko. Avid reader & hopeful writer, always here for a fresh perspective.

Experience

6 yrs 8 mos

Total Experience

1 yr 11 mos

Average Tenure

11 mos

Current Experience

Acko

Content Design

Jul 2025 – Present · 11 mos

Mathco

2 roles

Content, Product Marketing & GTM

Jul 2024 – Jul 2025 · 1 yr

Product Activation & Onboarding: Defined key user moments, added in-app guidance & playbooks to streamline the process
GTM & Launch: Led multiple product launches with milestone-driven plans and tailored GTM collateral
Product Adoption: Improved feature uptake and retention through journey mapping, targeted content, and concise UX copy
Project Management: Kept projects on track with cross-functional leadership, regular sprints, and clear success metrics
Voice & Tone: Standardized brand voice across all communications with guidelines, training, and reusable templates

Product LaunchCampaignsKey Performance IndicatorsContent DesignPositioning (Marketing)Visual Storytelling+6

Content Strategy

Apr 2023 – Jul 2024 · 1 yr 3 mos

Product LaunchCampaignsKey Performance IndicatorsContent DesignPositioning (Marketing)Customer Experience+10

To the new

Social Media Executive

Feb 2020 – Apr 2023 · 3 yrs 2 mos

📌Led social media content & strategy for an eminent Govt. of India project.
📌 Developed 30+ content campaigns over a span of 2.5 years, each having a unique marketing goal
🏆 Received the Customer Delight Champion Award for consistent delivery

Digital MarketingCampaignsSocial Media MarketingKey Performance IndicatorsContent MarketingContent Strategy+5

Grapevine digimedia private limited

Social Media Intern

Jun 2019 – Jul 2019 · 1 mo · New Delhi Area, India

📌 As a part of the Social Media team, was responsible for developing, implementing and managing corporate marketing campaigns.
📌 Carried out SEO activities to redirect organic traffic to client websites.

Social Media MarketingSearch Engine Optimization (SEO)Creative WritingContent Development

Wirepitch

Social Media Marketing Intern

Jan 2019 – May 2019 · 4 mos

📌 Worked as social media platform WirePitch.com's content creator & copywriter.
📌 Also managed communications, company branding & PR.

Creative WritingTechnical WritingContent Development

Zapbuild technologies pvt. ltd.

Intern

Oct 2017 – Dec 2017 · 2 mos

📌 Created & managed content for Zapbuild’s Online Event Registration website - Citiwoofer.

WritingCreative WritingTechnical Writing

Spectal management

Social Media Intern

Mar 2016 – Apr 2017 · 1 yr 1 mo · New Delhi Area, India

📌 Recruited as an Intern by the Artist Management firm Spectal Management & their principal client, band, The Local Train.
📌 During my part- time employment, my role was multifaceted. I was in charge of Database Management over MS-Excel, Social Media Marketing, Content Creation and Communications.

Creative WritingCommunicationContent ManagementMarketing Campaign Management