Soham Roy

Business Development Executive

Bengaluru, Karnataka, India1 yr 9 mos experience

AI Enabled

Key Highlights

Led a team generating 5000+ leads with 50% lower CPL.
Created six innovative prepaid products during internship.
Achieved 100% month-on-month growth in AI product development.

Stackforce AI infers this person is a versatile professional in Digital Marketing and Product Development within the Fintech and SaaS sectors.

Contact

Skills

Core Skills

Product DevelopmentTeam LeadershipMedia StrategyStrategic MarketingDigital MarketingMarket ResearchStrategy

Other Skills

AI-powered productsmedia planningAI-led approachmarketing strategydigital executioncost reductiondatabase managementdirect marketingtargeting strategiescompetitive benchmarkingmarket analysisanalytical skillsProject ManagementTeam BuildingSocial Media Marketing

About

I am a business strategist & digital marketer with multi-functional expertise. At inme, I led media strategy, guiding a team of 5-7 people. My team generated 5000+ leads at a 50% lower CPL, increased follower count by 100%, and established an overarching online brand identity. During my internship, I strategised fresh prepaid products at Mastercard, creating 6 fresh prepaid products, using deep market research & analysis, along with case study based execution suggestions. I am highly skilled in excel modelling, copywriting, analytical reporting & leading transformation projects. I specialised in Finance & Strategy. I have a proven analytical acumen via 99.91%tile XAT, 99.75%tile CAT & 99.69%tile IIFT scores, I also have a 6.33/8 CGPA in the final semester of XLRI

Experience

1 yr 9 mos

Total Experience

1 yr

Average Tenure

9 mos

Current Experience

Joveo

Senior Associate : New initiatives

Sep 2025 – Present · 9 mos · Bengaluru · On-site

Spearheading the development of AI-powered products, leading a team of 15 - achieving over 100% month on month growth in the first 3 months.
Working on multiple AI led initiatives to reduce time to market and increase team function efficiency
Designed & pre-launched 3 innovative market-led products from the ground up, within first 2 months
Revamped the media plan proposal format using AI led approach, enhancing clarity, visualisation and comprehensiveness for stakeholders

AI-powered productsteam leadershipproduct developmentmedia planningProduct DevelopmentTeam Leadership

Inme learning

Marketing Specialist

Apr 2024 – Apr 2025 · 1 yr · Gurugram · On-site

Developed a comprehensive marketing strategy utilizing the JTBD model to drive business growth.
Led the digital execution of the strategy, achieving a 50% reduction in cost per lead (CPL).
Established a central product information database to streamline marketing, sales & operational efforts and enhance efficiency.
Created a pilot for hyper-targeted direct marketing, resulting in open rates of up to 50%.

marketing strategydigital executioncost reductiondatabase managementStrategic MarketingDigital Marketing

Mastercard

Summer Intern

Apr 2023 – Jun 2023 · 2 mos · Mumbai · Hybrid

Conducted competitive benchmarking to identify market opportunities in the prepaid product sector.
Developed legal frameworks to analyze whitespace, ensuring compliance and strategic alignment.
Collaborated with senior leaders to create six innovative prepaid card products from concept to execution.

competitive benchmarkingmarket analysisproduct developmentMarket ResearchStrategy